This Is How And Why Being Direct Flat Out Works! Part Two

Hopefully after reading part one of this ongoing series.You can now much better appreciate. How and why being direct, in terms of your marketing or promotional efforts.

Can and definitely will, help you systematically increase your bottom line.Agreed? Absolutely. And the best part is. You usually do so.For literally pennies on the dollar. Now what profit seeking entrepreneur can possibly say no to that type profit generating potential?

And all the while your major competitors, literally have no idea whatsoever. How you’re consistently moving your business or service forward. You can help other, non directly competing vendors, take their marketing blinders off completely.

So you both start consistently earning a whole lot more money. With less and less front end marketing effort. As you’re about to discover.

Are You Finally Ready To Start Consistently Profiting From Being Direct?

Let’s hope so. Quickly picking up where part one left off. As you vividly recall. Your direct distributor cosmetic business.Has several lines, of extremely popular ladies perfumes. And since you’re targeting women who consistently earn, high five, six and seven figure a year incomes.

Of course, your company has already wasted a ton of money, on those outrageously expensive, dismally performing, traditional advertising or promotional campaigns, correct?

And rather than keep wasting, at least $25,000 dollars per month or more, on those outrageously expensive, dismally performing,local billboard ads.

Here’s a market tested approach you or your major competitors will inexpensively A/B split test instead. As previously mentioned in part one.You initially reach out to a few of your areas top, female commercial and residential real estate brokers.

And you first allow the female commercial real estate broker, along with any and all of her current and future female staff members.Especially her secretary. To sample, any of your most popular selling, mid level fragrances.

Which typically retail for at least $650 dollars a bottle. And you’ll gladly give them an initial free sample, of the 32 oz. bottle version for free. Say what? Even though, it typically retails for anywhere from $199- $250 dollars per bottle.

And you’ll provide them with at least 50, of your best market tested, single or two sided business or index cards each.

This Is How You Strategically Leverage Your Initial Army Of Goodwill Ambassadors!

And have them sign (print) their first and last name on side B of your cards. And whenever they get compliments, on your great smelling fragrances. And rest assured they most certainly will.

All they do is hand the person your card. And hand date it, no more than ten actual days out. And provided, the new business card holder, drags a friend with them, to your store,whose at least 18 before the expiration date.

They automatically save 40 or X% off their very first purchase.With absolutely no minimum purchase requirements. (But they only earn that particular ethical bribe, for dragging a semi qualified quest with them, whose at least 18, before the hand written expiration date on side B of your business card.)

Plus, simply by joining your opt in email/mobile marketing list. They are automatically entered into your monthly free drawing.For a chance to win, a free mid level bottle, of any fragrance you currently have in stock. Which would normally retail for at least $650 or X  dollars per bottle.

And you also throw in, (while supplies last!), a free 32 oz. sample bottle fragrance of their choice. Which you know, will definitely accomplish two things.Over and over.

You Consistently Do This Right And Growing Your Word Of Mouth And Mouse Buzz! (Will Definitely Steadily increasing Your Bottom Line!)

Quickly picking up where the last paragraph left off. Effectively utilizing the previously mentioned strategy. Will most definitely,(at a bare bones minimum), continuously accomplish two major marketing goals.

A.) These local ladies, (who BTW), are if not. Your ideal prospects. They know, work for or work with your ideal prospects. And will definitely help put you or your major competitors, in either direct or indirect contact with them. For literally pennies on the dollar.

B.) Your proven marketing gesture, will cause these newly acquired customers, to instantly, start spreading the word.Constantly both on and off social media. Correct? Not doubt.

But here’s how you and some of your very best, goodwill ambassadors.Translated: (ideal customers), will help you strategically build an even larger, extremely loyal following and customer base. You’ll ask your best female, goodwill ambassadors, to take one of your best smelling fragrances.

And at least twice a week. Say on Monday & Fridays. To simply spray some of if.In the women-s bathrooms. Say what? Absolutely. And also, whenever they go out to either: lunch or dinner, at one of the more upscale, local bar & grille or fancy restaurants.

To do the same, in those lady bathrooms.

Here’s How You Put This Particular Marketing Strategy On Steroids!

Whenever these elite, one percent goodwill ambassadors are either: Out and about. Or they’re shopping, dining, banking or grabbing their kids from daycare or picking up their dry cleaning etc.

And one of the female or male employees, gives them any type of positive comment, regarding the fragrance they’re wearing. The goodwill ambassador, will not only do everything they normally do. As previously outlined.

But, in order to take you or your major competitors, positive word of mouth or mouse generating strategies or tactics.To the very next level or two. They simply add the direct phone number, to your local store and have them ask for a specific sales rep or manager.

And the sales rep or manager, will offer them an extremely time sensitive, “OTO”, (One Time Only”) offer.So they can purchase a mid level bottle of perfume, and save anywhere from 40 -60% off the normal retail price, of a fragrance, which normally retails for at least $575-$675 per bottle. Say what?

Provided, they do the usual stuff.As previously outlined. In both posts.

Are you now,definitely starting to appreciate, how and why being direct.When it comes to your marketing or promotional strategies and tactics. Will definitely make you or your major competitors, a whole lot more money. For less and less marketing or promotional efforts.? Say yes!

Entrepreneur Isn’t It Past Time You Start Letting The Marketing Power Of Being Direct Work For And Not Against You!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

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