Now This Is How You Systematically Get The Word Out!
(While Building Some Serious Brand Recognition!)
Have you also noticed? Even in the age of AI and social media! One of the most important. And basic conversations. Still take place. In the office. At or around the water cooler.
Or in the breakroom. (And in the ladies hair and nail salons! And in the men’s barber shops!) But let’s talk about systematically getting the word out, okay?
Why Should Your Best Customers Constantly Brag About Your Business And Or Service?
Let’s say you currently own a non franchised, retail jeweler store. And at least two of your local. Major competitors. Have extremely deep pockets. And think very little. And have no problem.
Constantly blasting their 30-60 second ads. All over, prime time local radio and TV. Plus their outrageously expensive. Local newspaper ads and billboard ads too. You add it up.
And these costs quickly add up. Do they not? And any first time customers they happen to generate. Are outrageously expensive! Are they not? Especially if a high percentage of those customers. Are of the one and variety.
They only come in to take advantage of your clearance “Blow Out” sales extravaganza prices. Sure they’ll definitely brag to both their professional and personal inner circles.
But even constantly doing so. May not be enough to cause a reliable. Flood of new business, right?
Your Word Of Mouth And Mouse Campaigns! Can Outlast Your Traditional Paid Ad Campaigns!
Now picture the following. Wherever you currently live. There are very large, commercial office buildings, right? Let’s say there’s one with at least 20 stories in it.
And at least 10 individual businesses or service providers in each suite. (Which also means fellow profit seeking entrepreneur.) There are bound to be. Either a female secretary and or female receptionist, right? And at least one. Female office manager and or office supervisor.
This is per floor. So what this savvy retail jeweler does is fairly simple and straight forward. They go on a per floor basis. Each secretary who joins their opt in email list.
And drags a friend with them to you and or your major competitors store. They automatically get to purchase. A pair of extremely eye catching. Diamond studded earrings. Which typically retail for at least $450 dollars a pair. Or X.
They get them at the jewelers actual retail cost. They decide to come alone. Even though they joined the retailers list.
They only save 10 or X% off the full retail price. The next leg of this long term play. Really picks up steam, okay? Going forward.
Can see how non techie strategies like this. Helps you and or your major competitors systematically get the word out! Say yes!
Incentivize Your Best Customers To Do Some Of The Heavy Lifting!
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or X, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
