(And Let Them Know How! Your Products Or Services Solves Your Best Prospect Or Customers Problems!)

As some of you are already aware. I recently wrote an article. On why you and I must constantly stress the benefits to the end user.

So your/our target audiences know. Exactly what the benefits are to them. When they use your/our products and or services. Don’t or stop trying to be all things to all prospects. Because you’ll end up being no one to anyone! Have you noticed this too? Continue reading

   (And Or Resources!)

The screenshot image you see for this particular blog post. It’s side “A” for a potential two sided. Index style business card I’m currently working on. (The 1st rough draft BTW.)

The point of me showing this sample index card style card is a couple of major reasons. First, did you notice straight away. It’s definitely not your typical style of business card?

And there’s most definitely a reason for it. The two sided index style card. Is a classic example. Of the type of customer centered assets. You and I need to be utilizing and constantly leveraging. Don’t you agree? Continue reading

 (And Steadily Compounds Your Long Term Gross Profits!)

So first let’s properly set the table. This outrageously simple. Extremely low cost referral generating strategy. Is how you and or your major competitors. Set yourselves up for long success. The implementation of this proven marketing strategy.

Is one of the ways to accomplish that. And it will allow you and or your major competitors to systematically do so. For literally pennies on the dollar. All the while increasing your long term gross profits. Entrepreneur, are you okay with that? Continue reading

  (Especially If You’re Serious About Creating Long Term Gross Profits! For Literally Pennies On the Dollar!)

For sure some of you reading this particular post! Literally have no idea who the man in the featured screenshot image. For this particular post, right? 😀 And at least some of you most certainly do! He’s real estate guru/Nothing Down, (aka) Creative Financing expert Dave Del Dotto.

During the mid 80’s and into the early 90’s. Dave and some of his most popular contemporaries. Ruled the late night/early morning cable TV airwaves. With their outrageously popular! (But not without their share of controversy!)

Their 30-60 minute info-mercials! Promoting their home study courses. And even though Dave readily acknowledged. He typically sold an average 1,500 units per seven day week! At an average of $295 dollars each! (Plus shipping ad handling.)

I’ll let you have the pleasure of doing the math! 😀 This doesn’t include. Can you see how the long term back end of your business or service can and should play into this conversation? Continue reading

     (And Steadily Making More Money Too!)

It’s definitely going to take a little more than just running paid ads. Advertising or promoting your offline workshops. Do you agree with that? Especially as you initially get startrd.

If virtually no one knows who you/we are just yet. Then definitely a bit of an uphill battle ahead, agreed? Sure, as soon as there’s some brand recognition going on. You and I may not need to spend as much on traditional advertising. But until then. Your/our initial front end ad costs. Might be a little pricey, agreed? Continue reading

  (Are You Inadvertently Leaving Money On The Table?)

Here’s a quick question for you. Is your accountant business maximizing your long term gross profits? If not, why not? Clearly your service providers what your ideal customer wants and needs, right?

And your expertise is proven over time, agreed? And you know the in’s and outs of your particular industry. You have specialized knowledge and skills. Which allows you to receive premium prices. For the services you provide, right? Continue reading

   (To Having A Major Customer Acquisition Break Through!)

First of all. Here’s to anyone who’s attempting to successfully run. Any type of offline retail store or service of any kind. You almost never stop facing various types of challenges, correct?

And trying to run a successful retail clothing store. (Even  a single location!) Is not the exception, correct? But here’s the good news.

Your independently owned retail clothing store. Needs a steady increase in both current and future customers. Plus a steady percentage of current customers. Consistently returning. And spending more each time they do, agreed? Continue reading

   (Or Static Brochure Located In Cyber Space!)

This particular self analysis is truly critical. To and for your long profitability! If you have a state of the art website. You have decide. Based on how profitable it currently is or isn’t!

Fellow profit seeking entrepreneurs. If all your fancy website amounts to. Is little more than an outrageously expensive billboard in cyber space! Then it’s not working anywhere near as hard for you. As it could and should be! Don’t you agree? Continue reading

  (And Leveraging And Monetizing Them As You Do So!)

When’s the last time you ran a paid ad campaign? On or offline BTW. Which didn’t pay off. (It totally sucks, right? 😎 The ads disappear pretty fast, don’t they?

And the moment you stop paying for them. The platforms you run them on. Stop running them, correct? And your/our target audience moves on as well! Do they not? And whatever money that was previously spent.

Matters little going forward, agreed? On the other hand ladies & gentlemen. When you and I go about strategically creating some type of digital assets and or resources of some kind. Things start to get very interesting. Do they not? Continue reading