Why These Are The Types Of Incentive Program Ideas You Should Definitely Be Testing!

So have you at least, (partially) made up your mind, about which types of incentive program ideas and or tactics, you’ll at least initially test?

Because as you start to monitor, the different marketing approaches, which, (both) fit your own personal style and current budget.

In terms of your customer’s total lifetime customer value metrics.

Once you discover those particular numbers, it then becomes a whole lot easier and systematic, for you to work backwards,(reverse engineer if you will.)

In order to discover, which particular offer and or combinations of offers, works best, in terms of producing the highest responses from your specific target audience.

Once you discover your particular target audiences-s hot buttons. You can definitely start to distance yourself from your major competitors….

A Proven Sales Incentive Program Is Equally As Valuable As Money In The Bank Or A Reliable Line Of Credit!

Case in point. Let’s say you currently run, a single location, retail appliance center. And both men & women, typically between the ages of 21- 60, absolutely love your electronic goodies.

And their current, total lifetime customer value metric numbers, are somewhere between, $4,000- $7,500 dollars. Give or take over the next five to seven year period.

And because both your female and male customers, are extremely active, both on and off of social media.Are they not?

This being the case. You’ve decided, to do an A/B split test marketing campaign to try and discover, (if you can), which group, (the guys or the gals), are far more pro-active, about spreading your companies name, among their personal and professional inner circles.

There Is Simply No Doubt Certain Incentive Programs For Customers consistently Produce More Bang For Your Buck!

Here’s one of the very first, incentive program ideas, you’ll inexpensively test, targeting the ladies.

Because, (both you) and your extremely savvy marketing team, want to know, just how pro-active, (if at all!), the local women customers are, about spreading, positive, viral word of mouth and mouse buzz.

Since one of your main customers, (over the years), has been one of the owners, of an extremely popular, beverage distribution center.

And they specialize in distributing, extremely great tasting, exotic teas, lemonades, gourmet coffees and cocoas etc.

Your Creative Marketing Genius Is About To Make At Least Four Non Directly Competing Local Vendors Even More Money!

And they also sell, some extremely high end, champagnes and or wines as well.And every new years, the beverage distributor owner(s) drops off, one of their best tasting,most expensive, high end champagne bottles to your store.

Which got you to thinking. So you ask them, how much unsold inventory do they currently have? Because you’d like to purchase, at least 50 bottles of their best tasting champagne.At their actual cost of course.

(And if need be, in order to sweeten the deal, you’ll gladly allow them to purchase, some of your non advertised, closeout inventory at your actual cost.)

This Is How You Make Social Media Marketing An Additional Asset And Or Resource!

Because you already know, the moment they do so. They will be constantly texting friends, colleagues, siblings, neighbors and or card playing buddies etc. And posting all over social media as well. Correct?

Here’s what you ‘d like to do with them. First, because you’re going to approach a husband & wife team, (who are joint venture), JV partners,who own an extremely popular, local bar & grille establishment.

And because on Thursdays – Saturday night. Guess what? A ton of local women, between the ages of 21-45, are jam packed into this particular bar & grille.

And since they also represent, a segment of your ideal female customer base.

Whose Says You Can’t Continuously Grow Your Business Unless You Use Outrageously Expensive Traditional Advertising Methods And Or Campaigns!

First you will eagerly give the bar & grille owner(s), three bottles of your extremely great tasting, high end champagne. Say what?

One each, for both the owners, and one bottle for their staff to enjoy as well. And you’ll gladly do this, provided the owner(s) of the bar & grille, agree to pass out to their entire staff, one of your best market tested, extremely time sensitive discount offers.

Basically, they save X% off, if they come to your store, before the expiration date on the coupon expires.

However, simply for dragging a friend with them, whose at leas 18, they automatically save X%  more off!

But here’s what you propose to the bar and grille owners, to do with at least 25 of the remaining 47 bottles of high end champagne.Or whichever particular beverage, you ultimately decide to use.

A Really Cool Incentive Based Marketing Plan Is Definitely An Essential!

As these local women, (from all walks of life mind you!) enter the local bar & grille.They each will be handed a card with a number written of both sides of it. Huh?

And every lady who buys any premium drink of any kind. Their number on side A of the two sided card, will be placed in a box, and once every hour, starting at 10 pm, until the bar & grille closes.

Some extremely lucky lady, will win two incredibly cool gifts, valued at X! Their first surprise gift, will be one of those extremely great tasting, high end bottles of champagne! Say what?

So you know they will definitely be texting and phoning, any and everybody, correct? Plus, they’ll be posting pictures and video clips of the night, all over social media. Will they not? No doubt.

In part two, you’ll discover the remaining parts, of this mega proven marketing strategy.

But for now, can you much better appreciate, how certain types of incentive program ideas, should definitely be or become, a part of you long term marketing plans? Say yes!

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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