Sometimes The Data Will Reveal Exactly What You Need To Do!

(Try To Follow It! Not Judge It!)

If you’ve ever invested money. Regardless of how much you actually invested on any type of paid ad campaigns. Whether they’re on or offline. Let’s be brutally honest here. It’s a bit nerve racking. To say the least. Don’t you agree?

But at the end of the day. The data will reveal to you and I. Whether your/our on or offline paid campaigns earn a profit or not.

When your results come in. Of course you’re/we’re extremely optimistic, right? But once or as the results are gradually revealed. Rather than fight them. Especially your/our ads are not initially profitable on your/our front end.

Instead you/we need to pivot and fast, correct?

Try Not To Get Emotional About Your Results!

Ladies & gentlemen. As you read that last heading. It’s awfully easy. For someone to casually suggest. You and I not get emotional about the results. You/we receive from one of your/our ads.

Especially you newbies. Who have never run any type of on or offline paid ad or promotional campaigns before. Don’t let anyone tell you any different. (It’s nerve racking!)

Because we’re initially so optimistic, right? Then as the reality of a failed campaign. Or yet another failed campaign. Materializes. You just have to trust me when I tell you. It doesn’t feel good!

But here’s the thing fellow profit seeking entrepreneur. If you’re not systematically A/B split testing your campaigns. Regardless of whether they’re on or offline.

You run the risk of wasting an awful lot of time and money. Because some of your/our ad campaigns.(No matter who writes your/our ads. Some of them are going to fail! Please read that last sentence again!)

That’s the reality of all of this advertising, promoting or marketing stuff. Strategic testing. Is sort of your/our insurance policy. This way you and I never go all in. On any one approach. Because it’s not guaranteed to work!

Successful Digital Marketing Is Still Marketing! (At The End Of The Day!)

Before moving on. (If any vendor, expert copywriter, marketing consultant such as myself etc. If they ever imply they can guarantee any specific result!

But insistent you pay upfront! (Suggest they receive their total compensation. On the back end. (Meaning after they implement their strategies. Risking their own dime upfront. Because if they’re willing to be 100% compensated based off a percentage of the results their strategies or tactics generate!)

Then you know they truly believe in their suggested approaches. You can also. Always schedule your free 30 minute brainstorming session.

And let’s see if you can’t get up and going. (But I digress.)

I want you to consider the following real life proposition. Which was preposed to me. As some of you know. I have been investing in some pay per play type of feature articles.

For different prices and benefits etc. One such proposal. Was an investment on my part. For $1,499 dollars.

Some Results Are Definitely Better Than Others!

The digital magazine editor. Strongly suggested I seriously consider the potential long term positioning. As well as long term branding potential. For investing in their pay per play article package.

(Here’s what I countered with. See which one. If any, makes more sense to you.) I recently discovered an agency. Who runs Pay Per Click (PPC) ad campaigns on the Microsoft network. (This next example is strictly for hypothetical marketing illustration purposes only.)

I can have them set up my account. (For a one time set up fee of X.) Then my ad budget to start. Will be $800 dollars. Let’s say my average cost per click on the Microsoft network. Formerly known as Bing ads.

Is $4.00 dollars per click. Four divided into $800 dollars equals 200 clicks, right? ($800 dollars divided by 4 dollars per click. Equals 200 total clicks. (I’d get more total clicks. If I can lower my cost per click, agreed?

Now let’s further say. (Hypothetically speaking. Just 30% of those 200 initial clicks. Actually bother to click through. In order to fill out the form. (200 x .30% = 60 visitors ultimately click through. To fill out their form.)

To potentially discover. How much and what type of funding, (if any.) Their particular project qualifies for.

  Ultimately It’s A Numbers Game!

And let’s say out of the 60 that actually fill out their form. Only 20% of them. Or 12 actually qualify for some type of funding. Which means unfortunately. A staggering 80% don’t. (60 x .20% = 12 applicants qualify for some type of funding..)

Hopefully my hypothetical ratios are not too pie in the sky for you, are they? Now, let’s say the average commission I earn per request funded. Is just $1,500 dollars each. So $1,500 dollars times 12 funded transactions equals $18,000 dollars gross, correct?

Minus the $800 or X amount of dollars spent per click. Here’s my question my $64,000 dollar question to you. Would you rather invest $1,400 dollars on positioning? And branding via a paid cover and feature article campaign?

Or the other potential outcome. (Which is just a hypothetical example. I’m going with potential outcome number two. Can you also appreciate what the data will reveal?

You Don’t Need To Be Any Sort Of Math Wiz! (In Order To Consistently Make The Right Decisions!)

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

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