Who Says You Need A Bigger Ad Budget?
(Not If You Rely On Marketing Leverage!)
Entrepreneur you don’t really believe your main problem is! You don’t have enough promotional dollars! Sure having access to more money. Definitely can help you and or your major competitors.
Get in front of more eyeballs. On a massive scale. But it doesn’t automatically mean it’s the right audience, agreed? Who says you need a bigger ad budget?
You Can Grow Your Business Without Deep Corporate Backing!
Take a look at the featured image for this particular ;post. Let’s say it’s a really high end. And therefore incredibly popular women’s fragrance.
If you have access to an extremely large traditional ad or promotional budget. Then you can indulge in those outrageously expensive!
Hit & miss ad campaigns. And go all in on those popular women glam magazines. And pay for those half and full page ads.
If your company is in that type of position. By all means continue to go for it! But for everyone else. Let’s talk overall strategy, okay?
Your Exponential Growth Is Almost Predictable!
Let’s suppose you decide to at least strategically test. Some of the far less expensive. Non traditional marketing and promotional strategies.
To try and effectively get the word out. And start systematically generating some positive word of mouth and mouse buzz. For literally pennies on the dollar.
(My best advice to any women’s fragrance distributor. Who doesn’t want to go the outrageously expensive. Traditional ad campaign route!)
Why not both strategically and systematically target women. In the following five industries. Because not only do they know other women with similar incomes and interests.
But those women know other women too! (Don’t you agree?) Here they are in no specific order and or industry!
1.) Dental Hygienists. 2.) Occupational Therapists. 3.) Nurses. 4.) Registered Dietitians. 5.) Home Health Aides. Bonus:) Nurses Aides.)
Think about how much constant daily interaction! These professional women have on their jobs! Between their patients and co-workers etc.
You know when they come to work. Wearing some of you and or your major competitors best smelling fragrances! Other women will definitely want to know the details, right?
Word will quickly spread organically! Don’t you agree? Who says you need a bigger ad budget?
Entrepreneur It’s Time To Get Out Of Your Own Way!
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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