Of Course There Are Times When Building Your Brand Is Appropriate!
(And There Other Times When It’s Not!)
While I readily agree there are several extremely valid strategies and tactics. For you and I to go about. Positioning ourselves.
And steadily building our credibility. Both on and offline, correct? And yes while I readily agree! Strategically building your brand. (On or offline.) Is definitely important. I don’t agree!
Doing so shouldn’t get in the way of monetizing your various opportunities. How do you honestly feel about it?
I’m All For Strategic Brand Building! (As Long As It Doesn’t Get In The Way Of Your Monetization Opportunities!)
Do You Want Your Name In Lights? (Or Money In Your Pocket!)
Honestly. these days. If it comes down to me investing a $1,000 dollars or X. Into one of these extremely high profile! Pay per play cover and feature article packages.
Or investing the same $1,000 or X amount of dollars. On a Pay Per Click (PPC) ad campaign on the Microsoft/formerly known) as the Bing network.
And averaging $4 dollars per click. (In this strictly hypothetical marketing example.) My $1,000 dollar investment. Could potentially generate 250 clicks, right? ($1,000 dollars divided by $4 dollars per click. Equals 250 clicks.) They clicked to this web address. www.reallyquickloans.com.
And let’s further say. Of the 250 clicks. Just 20% of the 250. Actually click through to fill out their form. Which means just 50 visitors actually click through. So 50 visitors. (250 x .20% = 50, agreed?) Actually, completely fill out their form.
And of those 50. Only another 10 applicants receive funding. (BTW, that web address above. Directs business owners, service providers and startups. (Including tch startups.) Who are based in both the US and Canada only. (50 x .20% = 10 applicants receive funding.)
And each funded transaction generates a referral commission of $1,500 dollars each.
I gross $15,000 dollars, right. In this strictly hypothetical example!) ($1,500 x 10 = $15,000 dollars in initial front end gross profits, right?
Minus the $1,000 dollars invested in the ad campaign(s.) As well as the initial, one time set up cost/fee.
Here’s my question to you! Given the choice. Do you prefer to focus on strategically building your brand? (And positioning yourself.) Or consistently putting money in your pocket? Me too!
Entrepreneur Don’t Get So Caught Up On Building Your Brand! (That You Neglect To Monetize Your Opportunities!)
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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