Why The Total Cost Of Your Losing Ad Campaigns!
(Is Far More Than You May Initially Think!)
Entrepreneur can you please be brutally honest here? Have you ever run a failed ad campaign? (I’ll go first. I most certainly have!)
We’re talking on or offline BTW. It sucks, doesn’t it? Your/our money’s gone! And unless the ads or promotions at least break even! Your/our money is gone! Is it not?
That being said. Are you finally ready to talk about? The real cost of your losing ad campaigns! Would that be helpful?
Your Ad Dollars Don’t Have To Be Limited To A One Dimensional Return!
Take a look at the cash flow analysis chart.(Which isn’t real BTW!) I’m just using it simply for hypothetically marketing illustration purposes only! (And also to drive home some extremely critical points. When one of your/our traditional ad or promotional campaigns flops!
By now, whether you primarily advertise, market or promote. On or offline. Whenever your/our ad campaigns flop! This condition. Temporarily or permanently. Bottlenecks your/our cash flow, correct?
And if it continues for any length of time. The owner(s) are literally forced. To choose between. Either paying their mortgage or rent. Or pay their commercial lease.
(If they work from home.) They still may be faced with. Having to choose between. Not being able to reinvest back into the business. Which means they/you can’t easily replace high in demand inventory. Or invest in hiring key personnel.
Or continuing your current ad or promotional campaign. Clearly a lot hangs in the balance. Does it not?
Your Failed Ad Campaigns Cost You In More Ways Than You Think!
Sure a failed ad or promotional campaign of any kind! Is definitely not your/our desired outcome, correct? But let’s say you’re marketing/promoting primarily online.
Can you/we even begin to realistically calculate the total cost! Of not only missing out on a new first time customer! But the long term! Total lifetime customer value metrics are!
For any first time customer/client. They can and probably will! Spend more and spend more frequently, agreed? A percentage of them can and will! Periodically refer new customers/clients, right?
A percentage of them will share some of your/own content all over social media, agreed? Plus join at least! One of your/our opt in email lists!
So there’s definitely a lot at stake, agreed? Whenever your losing ad campaigns flop! (It’s best to keep that at a minimum, don’t you agree?)
And Once That Money’s Gone! (It’s Usually Not Coming Back!)
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