Why Increasing Customer Engagement Is Less Expensive And Far More Profitable!

So without a doubt, one of your long term goals, is to figure out, how to keep increasing customer engagement, right?For sure. Me too!  😀

But one of the main reasons you definitely need to be doing so, is because once you do (even) the preliminary math.

You will quickly discover, how and why increasing customer engagement, helps boost your bottom line, for literally pennies on the dollar.

Plus, as you strategically scale your various levels of customer engagement.Doing so won’t cost you anywhere near, what it will continually cost the vast majority of your major competitors.

As you’re about to discover.

Isn’t It Time You Finally Figured Out To Increase Your Customer Engagement Funnel Results!

Case in point. Let’s say you currently run, a fairly successful retail jewelry outlet. And your current ideal female customer,is between the ages of 21-55.

Whether she’s currently married or not. Typically, you and or your major competitors, can count of her spending, somewhere between $6,500- $11,000 dollars, give or take, over the next five to seven years, of her peak buying span.

Because she’ll be routinely buying some extremely great looking bling not only for herself,but for closet co-workers who are either recently engaged and or married etc.

She’ll also be consistently buying some extremely great looking bling, for her sisters, Mom, closet girlfriends, aunts, neighbors, daughters and or in laws etc.Right?

Which means, as you put a pencil to her total number of purchases.It’s pretty easy to see why, she has such an extremely large, total lifetime customer value metric, correct?   😀 Absolutely.

An Extremely Well Thought Out Customer Engagement Process Means Some Future Big Bucks!

Let’s say you approach two local, non directly competing vendors, who both you and at least a few of your staff, already have some sort of established relationship with.

One being, a local retailer, which specializes in uniforms and extremely comfortable, high end shoes for both nurses and (CNA’s) Certified Nurse Assistants.

And the type of high end shoes, licensed nurses absolutely love, since they’re on their feet non stop. It’s the ones which easily cost north of $299 dollars. 😀

So you approach this retailer, about sponsoring (what else?), a free monthly drawing. Even though you’re strategically targeting nurses.

Any and all females who periodically shop at this particular store, are highly encouraged, to join the stores VIP opt in email/mobile marketing list.

Here’s How You Super Leverage Your Customer Engagement Strategies!

Each month, the stores owner(s) and or managers, will choose and announce, each months 1st grand prize winner.

And they will notify all of that months runner ups, via email and or text message alert.And or if need be, via a snail mail postcard.  😀

And each month, all 99% of the runner ups, will made aware they can save X% off, their very next purchase at the uniform shop retailer, for an extremely limited time of course.  😀

Plus, they will also receive, an extremely time sensitive, brand new, first time customer only discount coupon, from your retail jewelry store.

This Is Why A Good Customer Engagement Strategy Is Simply A Must!

And because it’s one of your very best, marketed coupons. It will invite the runner ups, (to both) join your VIP opt in email list, so they can also enter your monthly free drawing.  😀

Plus, they’ll be informed, simply by bringing a friend whose at least 18 with them, they also save, (for an extremely limited time), up to 50%  (or X% off) any purchase, up to $1,200 dollars. Say what?  😀

This is how and where strategic scale ability makes all the difference.While the vast majority of your major competitors, are constantly going out of their way, to run those outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.

And the really sad part is, on average, they need to run each individual ad and or promotional campaign, be it on local prime time radio, TV and or in one of the major newspapers etc.

How To Influence People Without Having To Constantly Spend A Fortune!

An in order to have any chance whatsoever of them even remotely being profitable, on the initial front end of their sale funnel. They have to run them anywhere between 10- 14 times apiece. Say what? Exactly!  😀

And that’s why, the vast majority of semi cash strapped small business owners and or service providers, constantly struggle. Because by in large, the vast majority of those first few sales, have to go to pay at least 80-85% of their upfront cost.

On the other hand. Watch how the extremely marketing savvy retail jeweler, is able to almost instantly scale their marketing efforts, simply by the strategic and constant use, of a market tested bounce back offer and follow up strategy.

How To Influence Others Positively Is Called Seeing An Extremely Bright Future!

So they extend an extremely time sensitive, bounce back savings offer. Where their potential first time customer, can save as much as 50% off any purchase, up to $1,200 (or X amount) of dollars.  😀

Simply by dragging a semi qualified guest with them, whose at least 18.Did you see and totally appreciate ‘what’just happened, for literally pennies on the dollar!  😀

Instead of having to pay anywhere from $125-$475 per lead or more.Which was typically generated, from the multiple running-s, of an outrageously expensive, local prime time TV and or radio ad campaign.

First of all, (typically) on average, for every 100 potential first time customers, who receive one of your best, extremely time sensitive, market tested, bounce back offers.

About 30-40% of them, will most definitely bring a semi qualified guest with them, whose at least 18.(Let those numbers sink in for just a second.  😀 )

Stop Struggling With How To Build Trust!

So let’s say 30 o your potential first time customers, drag an additional 30 people with them, to your store. And you offer those guests, (a OTO) “One Time Only!” offer.

Simply by joining your VIP opt in email/mobile marketing list, before they leave you store. They can purchase a pair of beautiful diamond studded earrings, which typically retail of $450 (or X) amount dollars.

For your actual cost of just $199 dollars! Say what?  😀  Exactly! Now of course, you’re wondering, “what” in they join your VIP opt in email/mobile marketing list on the spot.

And purchase your beautiful diamond diamond studded earrings, for just $199 dollars or X!

And then within just a few hours of leaving your store, they abruptly unsubscribe! Has that not so pleasant thought crossed your mind?  😀  Of course.

Well, rest assured, no matter if that does turn out to be the case. They’ll still constantly be bragging like crazy.  😀 And not only constantly bragging, to their extremely close friends, co-workers, employees, siblings,neighbors and or closet girlfriends etc.

They constantly be posting both videos and or images of their extremely great looking bling, all over social media. Right? No doubt.  😀

Think about all of the continuous, massive free exposure, they’ll constantly bring you. For literally pennies on the dollar.  😀

Can you now better appreciate, why increasing customer engagement, is a whole lot less expensive, and far more potentially profitable! Say yes! Great! See you in just a little bit in part two, okay?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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