Why Companies That Use Direct Marketing Strategies Usually Do Okay!Part Two

So hopefully after being introduced to several of the battlefield tested marketing strategies in part one of this ongoing series.

Are you starting to better appreciate, how certain individuals and or companies use direct marketing strategies and or tactics to their ultimate advantage?

And systematically make a whole lot more money, as they continuously do so.

Great. Because in the remainder of this post, you will definitely be able to dive even deeper.

And discover you how you have the potential, to create multiple streams of income. Sound like a plan or what? 

You Should Definitely Continuously Develop Some Proven Marketing Strategies Or Tactics To Increase Sales Revenue!

Case in point. As you recall from part one. Cash flow generation specialist Jeff Herring, ( a former) recovering therapist BTW!  😀

Initially, Jeff built his thriving local practice, which he co- owned with some other practicing specialty therapists.

He initially strategically used problem solving how to articles, which were published in local publications, as a highly effective lead generating strategy.

Which also eventually led to him periodically appearing as a frequent guest, on some key local radio programs.

Which further-positively- boosted both his personal brand, and helped his entire practice gain an even bigger foothold in their local market as well.

How To Improve Sales Productivity Just Always Remain An Ongoing Priority!

And Jeff recently pointed out during one of his extremely value packed maser classes.

Even though the local radio program, would showcase him, typically once a week, for about six or seven minutes a segment.

If he or any other profit seeking entrepreneurs were to regularly pay for that amount of exposure on local prime time radio.

It would have definitely cost a pretty penny.That said, as you also recall from part one.

Within a very short period of time.As word continuously spread throughout his industry, about the pro-active marketing therapist, who not only strategically used his syndicated how to articles and local public speaking engagements, to help keep his practice bursting with potential consulting clients.

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As Jeff-s personal brand (reputation) continuously grew, as a pro-active therapist, who had proven marketing and or promotional skills for successfully building and maintaining practices.

A couple of totally unexpected, really cool things happened.

 1.) First: The New York Times reached out to Jeff and offered his incredibly popular, locally syndicated column, national syndication. Totally awesome,right? For sure.  😀

2.) Second: Next, as other struggling therapist from around the country, learned of Jeff-s success, they began personally reaching out to Jeff, seeking his proven paid consulting and or ongoing coaching/mentoring advice.  😀

And this is how and when Jeff unintentionally developed, an additional income stream.

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Case in point. Here’s an incredibly small sample, of how thinking like a pro-active entrepreneur, can definitely pay some long term benefits.Don’t you agree?

What if instead, of just offering some paid one on one coaching/consulting via the phone. The way Jeff initially did.(which obviously still works BTW.)

What if instead, he also did the following. For those potential consulting clients, who definitely wanted and or needed, to go to the very next level or two.

Let’s say Jeff created a monthly paid membership site, which initially at least offered two primary levels. The basic silver and more advanced, and therefore more expensive Platinum level plan.

The basic silver plan was just $97 (or X) dollars per month. And the more advanced Platinum plan, was $297 (or X) dollars per month.

You Definitely Don’t Need Some Over The Top Revenue Generating Ideas To Consistently Make Some Really Nice Things Happen!

For example. With the more advanced paid membership. The therapist would get both specialized how to instructional videos and some downloadable PDF and or cheat sheets.

And access to some battlefield tested scripts, for the  office personnel to use:

 1.) To further qualify first time callers, visitors and or referrals etc.

 2.)  These proven scripts will tell the current and new office personnel  exactly what to say, when they’re attempting to either upgrade the patients services, and or when they’re attempting to re-schedule an existing client etc.

And or what to say, when practically all of the most sought after therapists schedules are full, for the next 3-6 weeks!

(Which is definitely a nice problem to have, right?  😀 )

Are You Starting To Appreciate The Different Types Of Business Promotion Ideas You Can Systematically Implement!

And the specialized (far more advanced) videos, inside Jeff-s more advanced Platinum learning level membership plan, could teach various market tested, lead generation and proven referral generating strategies and or tactics.

Plus have a few key videos,dedicated to showing the therapists, how to strategically cross promote and or joint venture (JV), with other local, non directing competing vendors.

And also have 2-5 videos, which train the in office staff, how to better, professionally manage the office.

Including everything from, how to A/B split test, different strategies for answering the phone and setting initial free and paid consultations etc.

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Plus, as two extra added bonuses.

1.) The advanced membership level, could also include, samples of proven display and or post cards and email subject lines to at least inexpensively test.

2.) And if or when the paid members, would like to take the next step or two.

Jeff could arrange for them to come directly to his office, and spend an entire 8 hour day, personally observing up close, exactly what Jeff, his colleagues and office personnel do on a daily basis,in order to run a successful practice.

And these would be modestly priced at just $2,500 -$2,700 dollars per day, for VIP Platinum membership level subscribers.

Are You Truly Starting To See And Appreciate The Potential Advantages Of Using Some Type Of Proven Direct Marketing Strategies And Or Tactics!

And just $3,700 dollar per day, (or X) for non membership members and $3,000 dollars per day, for all silver level members.  😀

Hopefully, this incredibly small sample, has definitely given you a taste, as to why, certain individuals and or companies that use direct marketing strategies and or tactics, usually do okay? Would you not agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!

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