How Not To Be A Constant Victim Of Variable Operating Expenses!Part Two

So hopefully after reading part one of this ongoing series, you know and understand.

There is definitely no way around, having to pay certain variable operating expenses, correct?

Agreed. But here’s definitely the thing.

The quicker you and I are able to consistently convert, some of your variable operating expenses, (strictly from) a marketing and or promotional perspective.

When some of your main, variable operating expenses, can strategically be converted into some fixed costs.

You no longer have to gross as much, on the initial front end end of your sales funnel. Plus, you’ll also increase your long term gross profits, even if (or when) you install, a modestly performing back end revenue generating component to your business and or service.

Turn the page (metaphorically speaking) and see how one incredibly simple marketing twist or two, of a battlefield tested strategy, can and definitely will make a huge difference.

You Really Are Free To Use As Many Think Out Of The Box Ideas To Increase Sales Concepts As You Wish To!

Case in point. Let’s quickly refer back to the incredibly simple strategy, referenced in part one.So once again, let’s say you currently run, a single location, retail jewelry shop.

And your ideal female customer, who typically ranges in ages from 21-55. She currently has a total lifetime customer value metric, of somewhere between $6,500 – $11,000 dollars.

Give or take over the next five to seven year period. Remember those numbers (metrics), because the real long term money making potential of them, will become crystal clear in just a moment.  😀

And let’s further state, typically on any given month, you may invest, anywhere from $25,000 -$40,000 dollars per month, on those outrageously expensive, dismally performing, traditional ads and or promotional campaigns, right?  😀

So Why Shouldn’t You Consistently Invest A Little More In Some Market Tested Creative Sales Prospecting Ideas And Or Strategies!

So once again, here’s what you’ll inexpensively test, with (say) initially, $1,000 – $2,500 dollars. You’ll initially approach, an extremely popular, local Mom & pop owned, non franchised bakery outlet.

And one in which, (either) you and or some of your staff members, already have an established relationship with.

And here’s what you propose, to help the bakery owner(s), to further build some positive, viral word of mouth and mouse buzz, among their incredibly loyal customer base.

On their two traditionally slowest days of the week. The first 50 or 100 women, who spend at X, they automatically receive, an extremely time sensitive ‘bounce back offer discount coupon.’

And this coupon allows them to receive one Xtra large coffee, and or beverage of their choice. Which is normally an X dollar value.  😀

Wanna Discover How To Increase Sales Volume Without Struggling To Constantly Increase Your Overall Customer Base?

First of all. As was previously mentioned in part one. As these X amount of local women, enter one of, (if not) their favorite local bakery.

They have no idea, they are able to be wowed, in a marketing sense, correct? For sure.  😀 So because they spent X amount of dollars, they are told, simply by returning before (either) the hand written and or date stamp expiration date, on the bounce back offer expires.

They simply return with gift certificate/coupon, before the expiration date, and they get to choose, one Xtra large coffee and or beverage of their choice.

Which is normally an X dollar value. You know this one incredibly simple marketing strategy alone, will cause all 50 and or 100 of them, to if nothing else, tell a few extremely close siblings, co-workers, employees, in laws and or neighbors etc.Don’t you agree?

Not to mention the fact, at least some of them, will most definitely storm their social media accounts, will they not? Absolutely.  😀

Strategically Building Goodwill In Business Is Most Definitely A Long Term Project And Process!

Clearly such an incredibly brain dead simple marketing strategy, will help the bakery owner(s), build even better cred with their already, extremely loyal customer base, correct?

Now lets add the marketing steroids.Watch how these next two incredibly simple marketing twists, will most definitely help take this battlefield marketing strategy, to the very next level or two.

All you and or one of your major competitors needs to do is. Strategically target a bakery,(and or high end restaurant) in one of the most affluent areas of town. Huh?

Stop and think about it for just a second.

Practically All Types Of Goodwill Will Most Definitely Pay Dividends Long Term!

Do you think your retail jewelry business,(or whatever) type of business and or services you provide, will do (not only) more initial front end business.

If the women who frequent this particular bakery, happen to (both) lease and or pay mortgages, on homes, condos and or townhouses, in the half a million dollar range and up!  😀

How much do you think both they and their professional and personal inner circle members, routinely spend on some really good looking designer bling? Exactly!  😀

And remember, once they return, (as you know) the vast majority of them will, in order to claim their free Xtra large beverage of their choice.  😀

This is when the bakery owner(s), and or their professionally trained staff, hand them one of the retail jewelers, best market tested, two sided index cards.

Hopefully you know the drill by now,correct?  😀

You Are Tired Of Struggling Trying To Figure Out How To Increase Sales Volume Right?

Side (A.) invites them to join your VIP opt in email/mobile marketing list, in order to enter your monthly free drawing, for a chance to win a beautiful, $2,500 dollar diamond studded necklace.

And side (B.) informs them, simply by bringing a friend, whose at least 18 with them. They automatically save 50 (or X%) off any purchase, between $500 – $1,200 dollars!Say what? Exactly!

Plus, in part three, you’ll discover at least three more brain dead simple ways, they can and definitely should put this particular marketing strategy on steroids.

But for now, are you starting to appreciate the long term advantages, of converting some of your ongoing variable operating expenses, into some far more potentially profitable, fixed costs!

Great. See you in just a little bit in part three.P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!