Why Increasing Visibility Is So Much More Profitable When You Target The Right Prospects!Part Two

Now that you’ve had a chance, (to at least), partially wrap your mind, around some of the market tested strategies and or tactics, you hopefully discovered in part one.
Surely, you can now much better appreciate, how and why increasing visibility, without constantly spending a larger and larger fortune. Is most definitely doable, correct? Great.
Because before you’ll actually be able to consistently move forward, in any meaningful type of way.
You have to make that extremely critical mind shift. Otherwise, all you’ll ultimately succeed in doing. Is merely being exposed, to more potential marketing theory.
And clearly by now. You’ve already had, more than enough of that type of exposure, correct? Me too.
Who Says Strategically Increasing Visibility Has To Cost You A Fortune?
Well, maybe it will. If you don’t start inexpensively A/b split testing and constantly tweaking, various, mark tested strategies and or tactics.
Case in point.Suppose you’re one of your areas, top residential, real estate brokers.And this has been the case, for the last 15 plus years.
And you and your professionally trained staff.
Specialize, in both listing and selling, (primarily), single family, owner occupied homes,condos or townhouses in the $500,000 dollar price range and up.
And typically, your commissions, are 6% of the final sales price, when you sell the property, as a solo-broker.
And it’s normally (half) of that amount, (or) 3%, whenever, the sales is co-brokered.Which means, you’ll typically earn, anywhere from $15,000-$30,000 dollars, on the initial front end of you transaction. ($500, 000 dollars x.03 % = $15,000 dollars.)
Double that amount to (6%) or X, and your typical commission on a $500,000 dollar sales price, is normally $30,000 dollars.
There Really Is No Need For You To Rely Heavily On Outrageous Forms Or Traditional Advertising And Or Promotions!
Say for ex: Think about all of the other, non directly competing vendors.You not only have personally known for years.
But the tons of busy, the two of you have continuously done together. As a direct result.Huh? Think about for just a second. You personally two of the most reputable, and highly sought after plumbers, in your immediate are.Right?
You know which are the most popular local restaurants, to refer your current and future customer to. You know which law or CPA firms to recommend.
Your Local Rolodex Is a Constantly Growing And Developing Work In Progress!
Which foreign or domestic, local car dealerships to recommend, right? You which pediatric specialists to recommend to customers with kids of the appropriate age.
You also know, which local, non franchised, mom & pop style bakery owners, to recommend as well.
And when it comes to recommending more recreational, non discretionary spending. You’ve definitely got them covered as well.
Case in point. When it comes to recommending, local art galleries, who feature, up and coming artist. Who routinely showcase and sell their masterpieces, for anywhere from a low of $1,500 -$12,000 dollars.
One of your best friends, who owns a local art gallery.Always features these type of -soon to be- famous individuals work, all the time.
This Is How And Where Your Non Traditional Entrepreneurial Ideas And Or Strategies Will Ultimately Pay You And Any Others Involved Some Major Dividends!
Since you personally know (and really) like the art work, of one particular, up and coming local artist. Whose work is about to be displayed at your friends art gallery.
Here’s one of your initial marketing ideas, (to both) help boost the artist-s overall visibility in the local art community. As well as help your art gallery friend, generate, some social media buzz as well.
And ultimately, (help you), either sell more properties. Or generate, some always appreciated, positive, viral word of mouth and mouse buzz too.
Which will eventually, lead to you doing a ton more business, for a fraction of the up front cost, your major competitors, typically spend.
Consistently Implementing Some Proven Non Traditional Marketing Strategies And Or Tactics Is An Excellent Start!
Since your art gallery owner friend(s), already have, their very own, VIP opt in email/mobile marketing list, of 750 local subscribers.
And this particular artist they’re featuring.Is basically up and coming. Here’s what you initially suggest to both of them.
You want both the gallery and artist, to hold a raffle, on one of the artists more popular paintings, which would normally retail for about $7,500 dollars. Say what?
Get Strategic And Laser Focused On The End Result With Your Various Marketing Strategies And Or Tactics!
And here’s the breakdown. Every attendee to the event, who wishes to enter the one time payment style raffle.
As long as they brought a friend with them, whose at least 18. They’re one time cost is just $500 dollars or X.
And if they didn’t bother to bring a semi qualified quest with them.And they still wish to enter the raffle, they still only pay $2,000 dollars.(Which is still a savings of 73%!)
And of course, underneath it all.Once the event is about to conclude.You’ll also have the gallery owners, to pass out,a sealed envelop, with words, “Thank You!” written in red on the outside of the envelop.Huh?
Are You Starting To Appreciate How And Why The Element Of Surprise Can Be Such A Potentially Profitable Marketing Tool And Or Asset?
So you know, it will only be a matter of seconds, before they rip them open, correct? In the interest of both space and time. You’ll definitely ‘discover.’ what happens next, in part three and beyond.Okay?
For now, are you definitely start to better appreciate, how and why increasing visibility, doesn’t necessarily, have to be hard and or outrageously expensive! Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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