Who Else Wants To Know How Extremely Savvy Entrepreneurs Generate Targeted Leads For 50% Less!Part Three

Remember in both parts one and two, whenever extremely savvy entrepreneurs manage to consistently generate their leads for up to 50% less than the majority of their main competitors do, the short and long term benefits are widespread!

For one thing, they don’t waste extremely valuable capital, repaying the interest it may have taken, to borrow the money they needed in the first place.Right?

And while on the surface, it may not appear to be a big deal, and or it may seem sort of inconsequential, (that is) until you begin tally up all the minor benefits, not having to temporarily divert money away from far more productive areas of your business, into simply using it to repay your outstanding debt!

That capital might be productivity enhancing, better used, to invest in some upgraded technology, which (of course) allows you to automate certain (daily, weekly) and or monthly activities!

It could allow you to (power) scale your paid advertising campaigns, faster and to much greater levels, than were previously possible and or practical etc!

But a whole lot less is actually possible, and or practical, each and every time, your extremely limited capital and or other extremely valuable assets, are diverted, (and or) temporarily or permanently miss allocated!Don’t you agree?

So What Exactly Do Some Extremely Savvy Entrepreneurs Consistently Do In Order To Reduce Their Lead Generation Costs By A Staggering 50% Or Less?

The one thing they rarely do, is constantly waste a fortune trying to use outrageously expensive, traditional advertising mediums, (such as) expensive, local radio, TV and or to use newspaper ads or inserts, to try and consistently generate leads!

(Important note: Without a doubt, any one of the previously mentioned mediums can and definitely will help you better position and grow your business and or services bottom line, just not by participating in them, using the traditionally expensive means and methods!)

Meaning; throwing, (more like) constantly wasting tons of money, simply by running glitzy corporate type of  ads and or cutesy, (albeit) non effective radio jingles etc.

Because while some fancy (Madison Avenue), type of award winning ad agency may claim this type of nonsense helps build your company and or services, corporate image! Doing so will do very little in terms of actually helping improve your companies bottom line!

Effective Lead Generation Strategies Definitely Help Level The Playing Field!(And Then Some!)

So let’s take an extremely marketing savvy software developer/distributor, whose definitely looking for some (relatively inexpensive) non traditional marketing opportunities, to help  dramatically increase, not only their gross sales, but their overall market share as well.

And because it’s later in the year, and the company president, (who also) happens to be the marketing director as well, they receive their annual solicitation from one of the areas most reputable charities in their immediate area.

And one of the boxes for the higher end donation (indicates) $100 dollars or more, and right next to the box is, (you guessed it!) Absolutely nothing!Which immediately gets the software distributors presidents creative marketing wheels to spinning really fast! 😀

Bottom line, she immediately jumps on the phone with the senior executive(s), in charge of fund raising for the last quarter of each calendar year.And much to her complete delight, (here’s what) she discovers after a highly engaging 45 minute conversation.

Practically 55% of all 2,700 of the charities higher end (annual) donors are, local small to mid sized business owners and or service providers!Bingo!

Once Develop Your Creative Marketing Eye!(Creative Lead Generation Opportunities Are Practically Everywhere!)

Which means, at least 1,485 of the 2,700 hundred higher end donors, are definitely already semi qualified, in terms of being ideal (potential) customers/clients for this up and coming extremely savvy software distributors main trouble shooting software and service product, which currently retails for $7,500 dollars!(2,700 x.55% = 1,485 potential prospects/customers.)

But truth told, has an actual hard cost to actually produce of just $95 dollars!(Entrepreneur is that a long term gross profit margin or what!) So here’s what the savvy software developer president (initially) proposes.

It’s actually a two pronged marketing approach!

(1.) First, in order to fully demonstrate (first hand) exactly what their incredibly powerful software program and services can really do for a potential long term customer/client.

She’s going to allow the charity to access the software (at no up front charge whatsoever), for the next 45 days or so!

And at the end of the initial 45 day trial period, depending on “how” well the software developers team and their trouble shooting product has performed, and the overall service provided etc!

If, (and only) if the charities powers that be, are totally and completely satisfied.Then and only then, will the charity agree to retain the software developers services, and even then at a (lifetime reduced rate) of 30% off the normal retail billable, monthly consultation rates!

Whose Says Highly Effective Lead Generation Strategies Have To Be Straight Forward!

(2.) Next, the charity then agrees in writing, to provide the software developer with (either) a video and or audio testimonial, plus begin immediately offering the software developers same 45 day, (no obligation) trial service,(minus) the “lifetime reduction of 30% off“ exception, to every business  owner and or service provider, that makes their annual $100 dollar donation!

(And or top end donation.)

Ever Notice How Extremely Dedicated Entrepreneurs Always Find A Way To Serve And Prosper While Doing It!

There is a very good chance, at least 75% of those local businesses, and service providers that take advantage of that initial 30-45 trial period, will gladly retain the software developer, and begin paying their ongoing monthly maintenance/service fee of (somewhere) between $7,500 and $12,500 dollars per month!  😀

Just depending (of course), on the extinct of what they do for each individual customer/client.

In any event, hopefully you can see and you’re starting to fully appreciate, how some extremely savvy entrepreneurs consistently generate some highly targeted leads, while saving at least 50% or more, off their normal traditional upfront costs!Makes sense,right?

Great!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

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