How The Ultimate Insiders Use Incentive Programs To Drive Your Competitors Crazy! Part Five

As you previously discovered in part four of this ongoing series about effectively using low cost, high powered incentive programs, of all kinds.

Your extremely valued customers and clients, aren’t the only ones that enjoy an unannounced ethical bribe or two, every now and again. Would you not agree?

In fact, in part five you will discover an even more extremely profitable way to creatively create  more first time customers and tons more positive word of mouth and mouse buzz, via social media.

For literally pennies on the dollar. An once again, drive your major competitors crazy. By avoiding wasting tons of your hard earned and extremely limited marketing funds, on outrageously expensive, traditional advertising mediums and methods!

Let’s dig in,shall we?….

     How’s This For Incredibly Profitable Incentive Programs!

As you’ve been following our ongoing marketing saga, our savvy restaurateur allowed a local jeweler to get exclusive right to market to the restaurant owners customers, as they exit the place after they paid their bill. And to the customers surprise, on either their front seat or taped to their mirror was an extremely time sensitive VIP new customer only lead capture page type of two sided index card.

The jeweler (as you recall from part four) pays  the restaurant owner(s) a set (negotiable) upfront fee (in this particular) hypothetical example only! An exclusive monthly upfront fee of $2,500 dollars or X.

Now then, as you also recall from part four, the restaurateur started creatively using that $2,500 dollar cash slush fund to generate more new first time (and hopefully) repeat customers. One of the tactics they inexpensively tested was to send certified letters to four of the top Real Estate brokers in town. Maybe two of the top residential brokers and two of the top commercial brokers.

And just for the sake of illustration, let’s say (initially) one from each category took them up on their extremely generous lead generating offer! Meaning, one of the cities top commercial real estate brokers and one of the top residential real estate brokers, decided to dine out and use the $200 dollar VIP discount coupon!

Now then, the savvy restaurant owner(s) will now go a couple of extremely profitable marketing steps further! Because remember, each month, their jeweler (or company and or service X) is going to give them another $2,500  upfront dollars in cash! (Or whatever the agreed upon amount happens to be!)

Now then, the restaurant owner will gladly give the residential real estate broker 15 extremely time sensitive VIP new customer only discount coupons valued at #60 dollars each! (That in of itself is a $900 dollar value! $60 x 15 = $ 900 dollars in value!)

And the broker gladly gives one to every property owner that sells a property through their firm! Plus, the top real estate agent of the month gets on top of their hard earned commission and whatever else they get from the broker, it also includes a $200 dollar VIP discount coupon from the restaurant as well!

The Right Kind Of  Really Awesome Incentive Programs Makes Your Company Really Stand Out!

(Don’t You Agree?)

Plus, on national secretaries day, each of the brokers offices, they’ll give the secretaries a nice $200 dollar VIP discount coupon to the restaurant as well!

Now entrepreneur, right about now your wheels are (hopefully) starting to really turn! And that’s very, very good. And you’re starting to have some questions. One of which is probably something along the lines of, if they’re only getting $2,500 upfront in cash.

How are they able to afford to test out all of this different marketing strategies and tactics? Fair enough! In the interest of time, let’s really go deep in part six and hopefully, when you’ve completed reading it, you’ll totally appreciate how and why some really cool incentive programs, are just what the Dr. ordered! Fair enough? See you in part six! Until then…

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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