Let’s Talk About The Back End Of Your Marketing Funnel!

(It Can Be Or Quickly Become Incredibly Lucrative!)

Of course every profit seeking business owner. And or service provider. Regardless of whether they (or you!) Primarily market on or offline.

They or you know how to calculate. Your front gross profits, correct?

Sadly, most extremely hard working. Dedicated entrepreneurs. Seem for whatever reasons. To totally neglect. What should come next. They or you! Should be wondering. How to systematically monetize the back end of your sales funnel. Don’t you agree?

This Is How You Strategically Out Promote Some Of Your Larger Competitors!

This next example. Is strictly for hypothetical marketing illustration purposes only. Imagine what will happen. If you sell either high end carpet. Or if you sell hard wood floors.

And just depending on how successful your business or service is. You consistently generate a certain amount of customers every week, right? At least enough to: Pay your lights, commercial lease.

Your phone bill.. Or your mortgage or your rent. If you work from home. And if you use any type of traditional. On or offline paid ad campaigns. You have to deduct those costs.

From whatever your customer or client spends with you, correct? (That’s if you follow the traditional advertising, marketing or advertising models.)

What if you sell mid and high end carpets. Guess who you and or your major competitors can strategically cross promote with? For starters.

How about non franchised, local carpet cleaning service providers. (Think about the potentially lucrative. Marketing synergy for just a moment.)

They’re non directly competing with you, correct?

Why Not Explore Some Of Your Previously Hidden Profit Centers?

They may clean all types of carpets extremely well. But they don’t sell them, do they? So initially. You might inexpensively test the following strategy. Just to see how effective/profitable it is. Or it isn’t.

The carpet cleaners land a job. While they’re inside someone’s house or rental property. They see first hand. What condition the current carpets are in, right?

So they offer one of you. And or your local major competitors. Market tested, extremely time sensitive discount coupons. (For new customers only.) Rest assured ladies & gentlemen. A percentage of those carpet cleaning customers.

Will leap at the chance. To buy new or discontinued carpets.

Especially if all they have to do is: Join you and or your major competitors opt in email list.  And they drag a friend, colleague, neighbor, in-law, sibling and or co-worker with them. To your store.

Who’s at least 18. Before your X day. Expiration date expires worthless. And you make the friend. An extremely time sensitive ethical bribe. Which is only valid. Until they leave you and or your major competitors store.

Profit seeking entrepreneur.. Are you starting to appreciate? The long term, profit producing potential. By not neglecting the back end of your marketing funnel. Say yes!

Don’t Neglect This Part Of Your Business Or Service!

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

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