Three More Really Cool Reasons Why Your Business Definitely Needs To Be Using Email Marketing!

 

Ladies & gentlemen are you actually taking advantage of the use of  your email marketing opportunities at all? Now, not in the pie in the  sky  sort of way that you read about when some hot shot (hired gun)  copywriter is  pontificating about the (so called) wonders of email marketing.

(Hey, we’ve all fallen under that spell a time or two!)

Or what about when you’re watching one of those really slick video sales  letters, that land in our inboxes far too often, and put us in that temporary  coma and when all is said and done, we’ve just filled out another order page.

No this preferred form of marketing nurturing, is referring more to the fact that, if  whatever you did (and are) currently doing, is consistently getting first time  visitors- and or otherwise- to join your opt in email list.

Are you then systematically and strategically keeping (that all important)  conversation and open line of communication going with them?

Because (believe it or not), just the fact that you –consistently, honestly and openly communicate with your opt in subscribers, that in and of itself, when you diligently follow proven email marketing best practices, is a highly effective, efficient and proven form of inexpensive marketing.

And it can and will pay you rather  nice recurring dividends now just now, but in the not so distant future as well! Because remember, every subsequent email follow up message that you send to your list(s), doesn’t and shouldn’t just be for the immediate goal of generating some type of sale.

Your subscribers loved to be pampered and showered with extremely helpful tips, potential resources and proven advice  etc.

And that type of long term nurturing approach (over time of course), will yield a much bigger long term payoff, in many ways!

So What Are These Three More Really Cool Reasons Why Your Cash Starved Small Business Definitely Should Be Using  Email Marketing?

Now, without stepping (too hard)  on too many toes here! Let’s say you’re the all too typical cash challenged, but Atlantic sized ocean filled ambitious entrepreneurial type.

And you know or you’ve been told repeatedly by all the well know online gurus and guruette’s, that you’ve got to constantly be building your all important opt in email list (to some degree or) another.

But let’s say (strictly for the sake of example), that you’re currently torn between maybe going initially with a relatively inexpensive -offline- direct mail marketing campaign, via post cards. As opposed to setting up your paid autoresponder service, and adding your opt in box to your state of the art WordPress blog.

Here’s three more really cool reasons why, you definitely should be seriously be considering using (and or) adding opt in email marketing,to the mix. Whether you eventually end up using relatively inexpensive post cards or not!

Just Because Strategic Email Marketing Is Inexpensive Doesn’t Automatically Mean It’s An Ineffective Form Of Marketing!

First of all, let’s say that you teach complete newbies “how to” play the guitar. And you currently market (on and offline)  two DVD’s and an accompanying 17 page PDF instructional report. And you’re back end service is, that you also teach-private one on one lessons locally, and charge X per lesson or a little less than X, when they purchase and pre pay for multiple lessons up front.

And let’s also say that you buy (if this is even possible), an extremely small test demographic list of 100 addresses (mind you) of complete strangers, that at some point,initially got on some body else’s list somewhere, about wanting to learn “how to” play the guitar.

So you mail them your post card about your totally fabulous product. Now typically, you can (kind of sort of) expect about a 1% response rate from a completely cold list. So let’s say that’s the response rate your post card mailing produced. And as is also typically the case, that one percent response rate, is usually not quite enough to pay  for all the upfront cost incurred.

Your Average Small Business Owner Or Service Provider Can Generate Excellent Return On Investment Rates By Strategically Using Some Form Of Email Marketing!

And that’s when most small business owners and or service providers, abandon direct mail to total strangers and rush off looking for the next “push button” solution. However, let’s suppose that after several months of learning and implementing the various -proven- online marketing techniques and strategies, that you now have an opt in email list of (can you believe it) 100 subscribers.

Minus the nine that immediately unsubscribed as soon as they got your free opt in offer!Bummer!But hey, it’s just an ongoing part of the deal! You’ll live! Anyway, let’s suppose you send your 100 opt in email subscribers a broadcast email message, that has  links for both your two DVD set and your 17 page PDF special report and it also has a link for your upcoming private lessons schedule and prices etc.

And let’s say that 40% (or 40 subscribers) (40/100= .40), at least opened your email, (now that’s not proof they actually read it mind you! 😉 ) But at least, your subject line (aka (headline), at least momentarily caught their attention. Here’s three really cool (relatively) inexpensive ways that good old (time tested) email marketing, can and definitely will help you grow your business and increase your gross profits too!

 Inexpensive And Strategic Email Marketing Helps You Pinpoint Your Most Likely Future Customers And  Or Clients!

1.) Reason # one: First, set’s say that 20 or half of your forty subscribers, clicked on link # one, that was promoting your two DVD’s and your accompanying 17 page PDF “how to” special report.

(We’ll delve more into these concepts in part two.) But  for now, here’s your thoughts. Why not send the remaining 20 subscribers that may not have actually bought something just yet, a further market tested inducement of some kind. Because at least they showed some sort of interest in possibly buying your DVD set at some point.

Makes sense right?

2.)  Reason # two: Next, let’s say that 10 of your 40 subscribers that (at least) opened your email, they only clicked on link # two, which (as you recall) is the link for your one on one local class schedule and pricing incentives etc.

Again, as an additional follow up to them, why bother sending them the exact same email, when they clearly indicated by only clicking on link # two, that (if) they have any interest at all, it’s potentially in your private lessons schedule and pricing etc.

(And at this time anyway, they currently have little or no interest in your two set DVD package.

Email Or Mobile Marketing Follow Up Campaigns Are An Effective To Strategy To keep Both Your Prospects And Customers Up To Date!

So a highly targeted additional follow up email message to them, with additional free inducement bonus discounts and other incentives etc. May very well lead to some eventual sales. Don’t you agree?

3.)  Reason # three: And finally: let’s say that the remaining 10 subscribers that at least opened your email message, they didn’t click on  either link! Hmm? Not sure why, but at least you can (and definitely) should segment all three categories of your subscribers and follow up with them, based on “how” they actually responded to your email messages.

That makes more sense than simply mailing the exact same (offline) post card to the remaining 99 that didn’t respond  in any way to your initial offline postcard mailing, right? This segmenting feature alone, is a major benefit of using one of the top paid autoresponder services. Don’t you agree?

And hopefully, you also see and agree “why” good old fashion email marketing, definitely needs to be an ongoing part of every serious marketers tool kit! Would you not agree?

No Matter Size Your Marketing Or Advertising Budget Is (Your Long Term Marketing Plans Should Definitely Include Some Form Of Strategic Email Marketing!)

Now then, as is customary during this part of our show.

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