How Not To Be A Constant Victim Of Variable Operating Expenses!

  (Like The Vast Majority Of Your Major Competitors Are!)

So now that you’ve had a chance, to get a real life birds eye view of being, a real profit seeking entrepreneur.

Have you noticed what tends to happen to your periodic cash flow?  😀

Things can quickly get kind of bumpy at times, correct? Absolutely.

And have you also noticed, if you don’t carefully monitor your variable operating expenses of all kinds.They can quickly get out of control?

In many ways, when and wherever you can, especially with regards to your ongoing operating expenses, you need to get them as close to fixed costs as you can, right?

Otherwise, your incoming cash flow too often feels like an out of control roller coaster ride.

And those inevitable cash flow dips, can sometimes lead to a lot more than just stress.  😀 Don’t you agree?

So how about taking a much closer look at how, you can strategically and rather inexpensively, put at least part of your marketing and or promotional costs, in the fixed cost category.

Irregardless of what time of year it is, or which particular promotional strategy, you’re currently utilizing. Sound good? 

How The Fixed Cost Economics Of Marketing And Or Promotions Costs Can Definitely Help Put You Over The Top!

Purely from a traditional (offline) business ownership perspective. When you think of some of the traditional fixed business and or operating expenses.

Some of the all too common labels, such as monthly commercial lease costs. Or property or payroll taxes, or employee benefits, salaries, utilities and other common expenses immediately come to mind, correct?

And if you have a central headquarters and or location, you also had furnishing expenses, right?

But stop and consider, one of the most notorious, main variable operating expenses, which of course, (is none other) than your ongoing, traditional advertising and or promotional costs, correct?

Imagine for just a second, if you could literally cap what your Facebook and Google PPC (Pay Per Click) costs were? Huh?

Meaning, you simply place your bid at X, and no matter what, your cost per click did not go up.Now obviously to certain a extinct, this is already the case, is it not?  😀

How Many Items On Your List Of Variable Costs Can You Systematically Convert Into Some Type Of Fixed Cost?

But that’s not the type of advertising/promotional cap, which is being referred to here.Or what about this. Let’s say you (for whatever reasons), want to run a local, prime time radio and or TV advertising campaign.

First of all, you already know, in order for any type of traditional advertising and or promotions to have a chance. You have to constantly spend a ton of money on them over and over, correct? Absolutely.

But what if, using some rather creative marketing, (not to mention) inexpensive promotional savvy.

You could professionally and strategically market and or promote, some of your very best products and services, directly and or indirectly in front of your target audience, as often as you wish, for a pre- determined fixed costs. Say what?  😀

This Is How And Why You Should Definitely Develop Some Incredible Simple sales Lead Generation Techniques And Or Strategies!

So no matter what, (going in), you already know ahead of time. Under no circumstances whatsoever.

You won’t have to worry about your marketing/promotional costs, for this particular strategy to suddenly rise, because it’s the major holiday season. And or because it’s the outrageously expensive prime time slots. Sound good?

For just a second.Stop and consider, how much more money and other extremely valuable resources and or assets, your major competitors could pledge.

Provided they knew going in, their marketing and or promotional variable operating expenses, would not exceed X.

No matter what time of year it is. Or whether or not, it’s a prime time slot. You think they’d be the least bit excited, in discovering how to utilize such strategies and or tactics?

You better hurry up and know it.  😀

How To Get Your New Business Leads Super Excited And Motivated To Help Spread The Word!

In order to quickly demonstrate how potentially profitable, (especially over time), this battlefield tested marketing strategy can be and or become.

Let’s take two rather simple, (yet) watered down examples.One on the lower end of the marketing/promotional spectrum.

And one on the rather higher end. And hopefully after doing so, you’ll much better appreciate, how and why you definitely need to start converting some of your variable operating expenses, to fixed costs asap.

Suppose you run a successful, (single location) retail jeweler stop. And you want to inexpensively target some local women,( to not only come to your store), but bring (more like!) drag a friend, in -law, co-worker, neighbor and or sibling with them as well!  😀

Some Of The Very Best Marketing Tips Advice You To Keep Things As Simple As Possible!

So initially, you approach one of the most popular, (independently owned) non franchised bakeries in town.(Which you already have some sort of established relationship with!)

You know the one, with the extremely great tasting coffee!  😀  And you arrange with them. On their traditionally two slowest days of the week.

The first 50 (or X) number of women who come in and spend at least X amount of dollars, they automatically get an extremely time sensitive, ‘bounce back offer” gift certificate, which entitles them to one free Xtra large coffee and or beverage of their choice! Say what?  😀

This incredibly simple marketing ploy, should definitely set their social media accounts on fire, correct?  😀

And you know a certain percentage of them will definitely be back, to claim their free whatever, correct? No doubt.  😀

In reality, it’s the extremely marketing savvy retail jeweler, whose footing the bill for this rather inexpensive, lead generation strategy, correct?

In the interest of time. In part two, you’ll discover part (B.) of the overall strategy, okay? For now, are you starting to appreciate, how and why you definitely should be converting some of your variable operating expenses into fixed costs? Great.

See you in just a little bit in part two, okay?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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