Why Settle For A Small Front End Gross Profit?
(When The Long Term Back End Of Your Sales Funnel Is Literally Begging To Be Monetized!)
Just depending on what part of the world you happen to currently live in. You may or may not have some type of Adult Education centers. In your specific area. If you do. (My friend!) You need to look into possibly teaching a class or classes.
On your specific area of expertise. Especially if you’re a professional service provider of some kind. Like a Bookkeeper, CPA, CFP, Accountant, Yoga Instructor or Pottery Maker etc.
In the case of the gentlemen in the screenshot, feature image with this particular post. Let’s say he’s a local CPA. And he’s teaching a 90 minute workshop.
On “Seven Potentially Expensive Tax Saving Strategies! (You May Be Constantly Overlooking! And Not Even Realize It!”) And maybe you or the firm you currently work for! Are only charging $37 or X amount of dollars for the class.
But that’s only your initial front end gross profit, right? Entrepreneur while settle for just a small front end gross profit?
Entrepreneur Stop Leaving Money On The Table!
Right up front! (Let’s be crystal clear!) In the case of a local CPA, CFP, Bookkeeper or Estate Planner etc. More than likely. The whole purpose of them teaching/sponsoring or co-sponsoring the workshop or Masterclass etc.
Is to generate some full paying clients on the immediate back end of their presentation. In other words. X number of locals attend. And the market tested strategy is.
Immediately following the free or paid workshop and Masterclass. They’re expecting X number of the attendees to either. Take advantage of a free 30-45 minute “Discovery” call.
Or to apply to become a paying client. But by in large. The money they or you can potentially earn from this type of proven marketing/promotional strategy. Comes directly from the paid products or services they provide.
However, please take a look at the screenshot image of the sign directly below. So of you may recognize it, correct? It’s site to my “Alternative Lending” options site. (And it’s definitely okay! To let anyone you know.
Who might have been rejected for either a business or commercial loan know about this particular service. Provided their business or service. Is located in US or Canada.)
Partnering With Non Directly Competing Vendors! (Is Definitely The Way To Go!)
In this case. Let’s either the CPA, Estate planner, Bookkeeper, Accountant and or CFP. (Or all of those just mentioned!) Are all Joint Venture/JV or cross promotional partners of mine or yours!
In the case of strategic cross promotional partners. Those non directly competing vendors. Will simply place a/or my sign. In the class.
And the attendees. Especially over time. Will see it. And if they personally don’t need or have been rejected for any type of small business ofr commercial loan of some kind.
They can pass on the web address. To anyone they know. Who has been been rejected. For either a small business or commercial loan of some kind.
Nothing outrageously techie about this particular JV partnership, right? And they or you receive an X% referral commission percentage. For every referral you send me.
Which they receive some type of funding. Which makes my JV partnership with them or you! Part of their/your long term. Back end sales funnel, right?
My friend! It’s my sincere hope going forward. You stop settling! A potentially small. Front end gross profit! Because you definitely don’t have to, agreed?
And You Can Keep Your Costs To A Bare Bones Minimum!
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
