Why Cash Strapped Entrepreneurs Should Avoid Outrageously Expensive Advertising Campaigns!

Ladies & gentlemen, did you happen to read my (recent) three part series on why, extremely savvy entrepreneurs such as yourself, really do need to avoid (altogether) outrageously expensive, traditional advertising campaigns.

Because in the end, while the fortune 500 type companies, can easily afford this type of dismally performing approach, to generating brand new first time customers, and or clients etc.

Your typical cash starved, small business owner and or service provider, clearly can not. Outrageously expensive, traditional advertising methods, may well get, and (temporarily) keep your businesses name in front of the general public!

But often in the end, it will do little more, than drain your already, extremely limited financial resources!So rather than going there, let’s look to some proven marketing alternatives, shall we?

So Why In The World Should Extremely Cash Strapped Entrepreneurs Avoid Traditional Advertising Methods Altogether?

So if you read, my three part series, on why some extremely marketing savvy entrepreneurs, don’t waste their time or money, using outrageously expensive advertising methods! But look to some battlefield tested, power marketing techniques, and or strategies instead.

You’ll recall, “how” the main premise of the entire series, is how this extremely marketing savvy, (husband & wife) realtor team, effectively uses their (long established) joint venture, and or cross promotional partners, to constantly generate, some extremely profitable, word of mouth & mouse buzz!Correct?

You’ll discover even more in part four, but for now, let’s (temporarily) reverse course, and look at some of the long term, potential (money making) marketing possibilities, from some of their (long term) JV partners perspective.

Case in point: remember how this extremely marketing savvy, (realtor) power duo, approached their local jeweler, JV partner, and purchased six beautiful pair of diamond studded ladies earrings, which normally retail for $400 dollars a pair! (Or X.)

But they got them for jewelers actual cost of just $135 dollars!And they passed them out to the ladies who attended one of their clients summer cookout events!(See parts one & two of the series for all the particulars!)

Effective Small Business Marketing Strategies Meets The Heck Out Of Traditional Small Business Advertising Strategies!

So you know that made a huge splash with not only those ladies who attended, but the totally unexpected gesture, most certainly impressed the realtors clients as well!Correct?

Now let’s simply reverse things, and pretend it’s the extremely marketing savvy jeweler, who initially approaches the realtors, about sponsoring (financing) a summer barbecue cookout, for one of their major clients, who just closed on a rather expensive, $975,000 dollar home!

But first, since the jewelers want and need, 24/7 walking, talking billboards!They approach the (husband & wife) realtor team, who currently have 15 total agents working for them. Ten are are 100% (commission only) agents and five are currently (just starting out) selling real estate part time.

In any event, all 15 agents, are constantly in the general public’s eye!Right? So the extremely savvy jeweler(s), offers to let all 15 agents, purchase any one piece of jewelry, under $1,500 dollars, at their actual cost! And a second piece, for 50% off the normal retail cost!

Provided they agree to do two incredibly simple things!A.) They have to remain active opt in email/mobile marketing subscriber!That way, it’s far less expensive for the jeweler to periodically send them (extremely time sensitive) “alerts” about closeout liquidation sales events notices!

B.) And they have to agree to pass out ten, extremely extremely time sensitive gift certificates each, to either friends,neighbors, in laws and or extremely close family members etc!Once every 90 days or at least four times per year!

And when do, they automatically qualify, to purchase another piece of jewelry, for $1,500 dollars or less, at the jewelers actual cost, the following year! 😀

Effective Lead Generation Or Extremely Wasteful Advertising Campaigns! (The Choice Is Yours!)

Here’s where and how, this extremely marketing savvy jeweler, takes things to the very next level or two!The jewelers approach the realtors with the following win/win proposition!

When the realtors personally introduce the jewelers to the managing partners of the (high powered) CPA firm, which handles, (both) their estate and income taxes.

The moment the jeweler grosses $25,000 dollars worth of  gross business with their firm!The marketing astute jeweler will gladly let the husband and wife realtor team choose, his & her Rolex watches, that normally retail for $2,500 dollars each!

And they will give them to the realtors free! Because in reality, that jeweler realizes only too well!By letting those 45 plus CPA’s purchase any first purchase, for 50% –75% off the normal retail costs, those high income earners will constantly be mingling with the one and two percent income earners!

Does Any Profit Seeking Small  Business Owner And Or Service Provider Simply Have Money To Constantly Throw Down The Drain!

Which means, those other high income earners will see (and admire) their newly acquired bling, and most certainly want some of their own!Agreed?

Plus, be far more likely to purchase some for spouses, relatives, colleagues, in laws, and or (live in) significant others!Entrepreneur, can you say kaching?

So the $64,000 dollar question begs asking!Do you prefer outrageously expensive, traditional advertising methods, or some really effective lead generation strategies? Me too!

This is why, semi cash strapped entrepreneurs, definitely should avoid, spending a nickel, on outrageously expensive, traditional advertising and or promotional campaigns! Don’t you agree? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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