How Extremely Savvy Entrepreneurs Turn A Little Known Marketing Tactic Into Really Big Money!

 (And Why You Can And Definitely Should Too!)

So ladies & gentlemen, please be brutally honest here! Just within the last 90 days alone, “how” many different (so called) marketing strategies and or tactics, have you implemented, trying to increase (both) your short & long term profits?That many? Really?

It’s more than enough to make your head spin,correct? While it’s definitely a given, that extremely savvy entrepreneurs  such as yourself, are always constantly in search of the “holy grail” of proven money making methods for sure!

It’s so darn easy (as you’re probably) no doubt, already aware, to easily get sidetracked and distracted by all that constant bombardment of marketing noise on and offline, correct?

Practically every follow up email marketing message you receive these days, contains, “what else?”None other than the “secret!” Why color me surprise, why don’t cha!

So let’s have a much closer look at a (relatively) inexpensive marketing tactic, that when utilized effectively, can definitely help you increase (both) your short & long term profits!Okay?

So What Exactly Is This So Called Little Known Marketing Tactic That Many Of Today’s Extremely Savvy Entrepreneurs Consistently Use To Make Some Really big Money!

Entrepreneur, basically it’s nothing more than the having the (long term) marketing vision,(and real world know how) to constantly see just beyond the immediate (tree) of what’s currently taking place right now, to being able to see the entire forest of long term (back end) marketing possibilities.

Case in point: Let’s take multi conglomerate Walmart.They’ve currently got a gazillion stores worldwide correct?

Which means, they literally have tens of millions of eager shoppers, passing through their doors every year, agreed? So let’s say they decide to really amp up their (long term) front & back end gross profits.

(Note: Again, remember our overall sales & marketing theory here. These particular, (strictly hypothetical ) marketing examples, have absolutely nothing to do with Walmart per se! All of the characters are merely being used to, (hopefully ) convey the marketing concepts, so they are more readily understandable!)

That said: let’s suppose Walmart’s extremely savvy, (not to mention) long term thinking marketing team, decides to inexpensively test the following (back end) driven,long term income generating strategy.

And after say the initial 90- 120 days, they’ll all sit down and do company wide conference/webinar call with the top upper management, and compare notes and reinforce “what’s” clearly working with this particular strategy and simply do away with what isn’t!

Consistently Implementing  Proven Back End Marketing Strategies And Tactics Is A Must!

So here’s how they will initially go about amping up their front end gross profits, so they can systematically reap some huge long term gross profits on the back end of their well greased sales funnel.

Let’s say they currently sell current DVD movies for anywhere from a low of $9.99 to $45.99. But going forward, they will train (and reward) more on that in a second!

But they’ll train and (require) all of their cashiers to “alert” all of their customers that spend at least $75 dollars or more, that with this special laminated VIP Elite discount card, they’ll get from the customer service desk, after they’ve finished paying for their purchases.

And with it, they can now purchase any DVD of their choice, (repeat ), because they spent at least $75 dollars or more,(or X), because they’ll definitely need to do a little strategic price testing, in order to decide which particular price point generates the most dramatic increase in sales!

But anyway,that being the case, they can now purchase any DVD that Walmart currently sells, and as long as it cost more than ten dollars, (technically), anything over $9.99, they pay just $10 dollars (or X) for it!Say what?

Entrepreneur, that’s the (tree), in other words, that’s what they initially do on the front end of their well oiled sales funnel, in order to get to this major, passive income generating back end goldmine percolating!

Entrepreneur It’s Okay To Have A Long Term Creative Sales Process!

(Aka) the long term (forest) of marketing possibilities!Going forward, inside of every DVD they sell in all their stores worldwide, be it extremely popular kid movies or popular multi set DVD collections of former popular TV shows etc.

They’ll discover one of Netflix’s best market tested, discount offer coupons! Currently Netflix charges anywhere $7.99 to $9.99 per month to access their service.

Now Walmart’s customers, (and or) extremely savvy retail company X’s customers) will be able to get the exact same services, for just $5.99 per month! (Or X), meaning some monthly price that’s lower than what all of Netflix’s current retail customers are paying!

And get this! Walmart’s customers automatically get to “locked in” to those monthly price levels, for at least the first five, (or X) number of years!Guaranteed in writing from Netflix! 😎

No matter how much or how often Netflix’s decides to raise their monthly rates on the rest of their extremely valued customer base!That’s the agreement they reach with Walmart, in exchange for getting super inexpensive direct access, to an entire new segment of potential long term customers, for literally pennies on the dollar!

Of course, right about now, you’re probably thinking, “but what about the Walmart customer that already have Netflix?”

Not to worry entrepreneur, both Walmart’s and Netflix’s execs have anticipated that particular outcome too! 😎 In that case, they’ll simply allow those customers to call a toll free 800 number and automatically be converted over to the special price that’s being extended to Walmart’s customers!

That way they remain happy and extremely loyal!And don’t take to social media raising all types of you know what!! 😎

Entrepreneurs Don’t Just See The Tree Instead They Try And See The Entire Forest Of Long Term Marketing Possibilities As Well! (And You Should Too!)

Okay, so here’s what all this hullabaloo is really about! As a result of this extremely cozy strategic alliance with Netflix (and remember) there is absolutely no guaranteed their strategic alliance is gonna work out!

These two profit driven entities are merely testing the entrepreneurial waters here!That said, Netflix will credit Walmart exactly one dollar per month credit, per customer of theirs, that takes advantage of the coupon insert in the DVD’s!

And just so we can run this passive (back end) income generating strategy even further out.Let’s say it turns out to be millions of Walmart’s customers that take advantage!(And constantly growing!)

So Walmart is now passively generating an additional ten million (or X amount) of passive dollars in cash per month! We’ll go even deeper in part two!

But for now, here’s one of the things Walmart starts doing, (especially) during the extremely crazy and highly intense holiday season! They’ll start systematically rewarding any of those VIP Elite customers!

They’ll do so once per week, by giving back at least $25,000 dollars worth of $50 to $100 gas cards and $50 to $100 dollars worth Walmart gift cards etc!

But hopefully you get the overall drift, right? 😎  We’ll go into even further depth in part two.

But for now, it’s my sincere hope, that you can much better appreciate why, some extremely savvy entrepreneurs (such as yourself) can and do benefit from that little known marketing tactic, called your (back end), and how you can and definitely should too! Any questions?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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