How And Why Extremely Savvy Entrepreneurs Can Make Insane Profits Simply By Catering To A Niche!

 

So entrepreneur, are you currently familiar with (Internationally known and renowned), mega best selling author, Robert G. Allen of the “Nothing Down” fame?

Way back when Robert originally penned his very first book, he struck a huge chord in the “how to” make money in real estate, using creative financing techniques market place.

And his “Nothing Down” how to book, originally published by power house publishing giant Simon & Schuster, went on to set major records and cause quite a stir in the real estate “Nothing Down” , fiercely competitive seminar community, to say the least!

Because for the most part, this virtually unknown seminar speaker, (instantly) turned mega best selling author, suddenly went from the back of the line, in terms of notoriety, to suddenly being one of the most sought after keynote speakers at major events!

He started being routinely interviewed on local and national radio and television shows alike, and his keynote speaker/appearance fees practically tripled overnight! 😎

Just a small sample of what happens when you pen a national best seller! 😎 And he was truly off to the races, in terms of creating, a phrase that he was in the original forefront of popularizing!That being, “multiple streams of income!”

But old Bob has done so much more than that, as you’ll discover in the remainder of this post!

So How Can Extremely Savvy Entrepreneurs Maximize The Full Marketing Potential Of Any Given Niche?

First of all, needless to say, (old Bob) or someone in his top flight marketing department, certainly understood the term “multiple streams of income!”

Because right about that time his book was steadily climbing the prestigious New York Times Best Seller list! And remaining number one for weeks and months on end!Bob and his expert marketing team went about literally building a financial marketing/publishing empire!

First he started with the, (back in that time) with the extremely popular three day paid seminars, which typically cost $500 dollars per attendee.

(And typically Bob and his supposed hand picked and personally trained sales team, routinely had 500 -700 eager beavers pay to attend his highly popularly events!)

And once his extremely popular, free 90 minute introductory workshops, that were literally sweeping their way across the country, started routinely filling up to record capacity crowds!

Bob quickly jumped to television and started successfully running late night/early morning 30 minute informercials, where they sold an absolute ton of the home study course versions of his live three day training events, for $295 dollars each!

Meanwhile, Bob’s savvy marketing team was sure to include his free three month (90 day), trial subscription to his extremely popular real estate investor newsletter, which originally sold for $127 dollars per year.

Or if you paid up front by either credit card and or money order, you would automatically save 30% and pay just $88.90, using the same credit card in all likelihood! 😎

Entrepreneur, (are you tallying all of these multiple streams of income streams up?), and of course as time went on and Bob and his (already) extremely sophisticated sales/marketing team got even more and more sophisticated!

And were paying more and more attention to all of the (positive and negative feedback) he was constantly receiving.

Isn’t It Funny How Some Of The Best Small Business Marketing Strategies Always Seem To Involve Some Way Of Consistently Creating Multiple Streams Of Income?

Bob was hearing more and more, that his best students (and therefore) most successful students and more of his extremely eager first time purchasers, wanted and desperately needed, far more advanced, nitty gritty detail personalized one on one, advanced Coaching and Mentoring etc!

So like any sharp marketer,Bob started offering far more advanced, $5,000 – $10,000 dollars (per person) week long one on one personalized Coaching/Mentoring retreats/boot camps!(Which incidentally sold like hot cakes! 😎 )

He also added monthly hotlines for $39 dollars per month, where he both shared his recorded thoughts and latest real estate investment strategies for 90 minutes and often interviewed other respected industry, and or legendary heavyweights that did the same!

Face it (already) cadets, Bob Allen (and others) during that era, were (and in many respects) still are the pioneers of the advanced, mega big bucks,multi million dollar Coaching/Mentoring business model!(Which is currently being used by a ton of today’s top on and offline marketers!)

Because the guy, (and all the extremely savvy other marketers he and his team personally trained over the years), literally made untold millions doing it!But it’s this next piece of his financial information marketing empire, that should definitely give us all reasons to smile and wanna emulate! 😎

How Extremely Savvy Entrepreneurs Often Get Or Create Maximum Leverage From Extremely Humble Beginnings!

As you recall from paragraph one, mega best selling author Robert G. Allen, originally launched his financial book publishing empire from his very first blockbuster mega best selling book, which was entitled “Nothing Down!”

And like any good –expert- marketer worth their salt, over time, old Bob and his extremely savvy marketing-publicity creating- team, creatively repackaged and found multiple ways to maximize his profits even further from this evergreen subject!

For ex: just for starters check out the four additional ways Bob initially revised his original blockbuster flagship book concept.He’s had, and made at least five more additional multi million dollar fortunes just by strategically -or astutely- going even deeper into his original niche and these are the four additional bankable niches he discovered and has profited handsomely from.

1.) “Nothing Down For the 80’s.” 2.) “Nothing Down For The 90’s.”  3.) “Nothing Down For Women!” 4.) “Nothing Down In 2,000 And Beyond!” 5.) “Creating Wealth!”

Pretty creative right? Now obviously, after a little careful market research Bob and his extremely savvy sales/marketing team, rightfully concluded the titles to these books were targeting extremely profitable sub niches.

Now here’s the point for him or you and I, with regards to maximizing the full marketing potential of any given niche. Let’s suppose you and I or Bob decides to further sub niche his “Nothing Down” franchise book concept.

Take a look at the following five (strictly hypothetical) potential sub niches, if the research revealed they had marketing potential, might certainly prove to be worth pursuing.

 1.) “Nothing Down” For Today’s Time Rich Baby Boomers! 2.) “Nothing Down” For Today’s Down Sized Corporate Professionals! 3.) “Nothing Down” For Today’s Ex Financial Service Professionals! 4.) “Nothing Down” For Today’s Ambitious Millennials!) 5.) “Nothing Down” For Nurses!

Of course the  main point is, one or none of these hypothetical sub niches may in fact be worth pursuing. However, hopefully it’s dawning on you “how” and “why” once you or someone else has correctly identified an extremely bankable niche, it’s probably worth digging deeper for any previously untapped marketing opportunities. Don’t you agree?

Well, that’s how and why extremely savvy entrepreneurs look to maximize the full marketing potential of any given niche. Any questions?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!