Here’s To Consistently Generating Income In Many Different Varieties!
(Including Monetizing The Potentially Lucrative Back End Of Your Business And Or Service!)
Famous “nothing Down” and creative financing. Former real estate investment guru Dave Del Dotto. While he was allover. Late night/early morning cable TV.
Sold an incredibly popular home study. Referred to a the “cash Flow System” And it consisted on workbooks and cassette tapes. (Keep in mind. He and others in his niche. Were really in their particular heyday. During the mid to late 80’s. To about the early to mid 90’s.
He like many of his popular contemporaries at the time. Introduced the public to many creative strategies. For consistently generating income. Which is a good thing, right?
This Is How You Maximize Your First Time Customer Acquisition Costs!
And while Dave and other popular real estate gurus. Consistently made a ton of money. On the initial front end of their sales funnels.
In Dave’s particular case. During his run. He revealed on any given week. His outrageously popular. 30 and 60 minute cable TV informercials. He sold 1,500 home study courses per week!
For $297 dollars each! (Which means his company was grossing a staggering $445.500 dollars per week!) And clearly he had his ongoing costs too, correct?
He paid for toll free lines. He also had a full and part time staff. He leased commercial office space. He paid for commercial phone lines. He paid the hard cost to produce his educational products. He also paid a small front end percentage to the credit card companies too.
Plus the hard cost to print his monthly, offline newsletter too! Keep in mind. Dave as well as lots of his contemporaries.
Were pre Internet. As well as pre opt in email marketing too!
It’s Okay For You To Monetize Some Previously Untapped Marketing Possibilities!
This next example is hypothetical! (And strictly for marketing illustration purposes only!) You see the screenshot image for one of Dave’s most popular workbooks. Which was sold. Both as part of his entire “Cash Flow System” home study course.
Plus it was periodically sold as a stand alone workbook too! (As were some of his other extremely popular workbooks, cassette programs. And educational videos too!)
Try this one. Dave could simply add a single or two sided flyer. Inside each “Cash Flow System” home study course he sold.
And offer the recipients. A 1 -3% referral fee. (Which will be based on the actual purchase price. These multi unit properties sold for.) Dave and his steadily growing group of private, accredited investors. Would only be interested in purchasing.
A minimum of 30 units and up! As well as select mini strip mall properties too. Any purchase of a property. Ninety nine thousand dollars and lower. The customer/referral agent earns a maximum referral free of 3 or X%.
Any properties purchased for $100K or more! And they earn a one percent commission off the purchase. Say Dave and his accredited investors. Purchase a 200 unit apartment building/complex. For $1.3 million dollars.
It was in “Foreclosure” receivership. The banks or credit unions owned it. And Dave and his investors now invest an additional $400K sprucing it back up!
And it now has a fair market appraisal value. Of $2 million dollars! And it sells for that price 13 months later! Dave’s referral agent(s) earned a one percent commission of $20K!
Not a bad side hustle pay day! Don’t you agree? How’s that for systematically generating income? On the side, mind you! Watch what’s coming in part two!
Getting Your Book Publish Is Actually Your Initial Beginning! (Not Your End!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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