How To Generate Leads That Actually Convert Without A Ton Of Follow Up! Part Three
As you previously discovered in part one of this ongoing series, about how to generate leads that actually convert. If you’re content to go traditional old school and meticulously do your standard seven to twelve follow ups, before you make that eventual sale.
Like the top sales reps do. You might wanna skip this post. But if you don’t, then by all means, please keep it here. Because in part two you’re about discover at least two more battlefield tested ways for you to consistently generate leads that actually convert.
Remember that our hypothetical example involved an extremely savvy (local) bakery. And they went around town looking for some construction sites. The bigger the better! They arranged maybe once a week or every other week.
They would supply the construction site with $400- $600 dollars worth bagels, donuts and pastries, in exchange for the site managers handing our temporary two sided index sized cards to every one on the crew that wanted to frequent the bakery at some point.
All the workers do is fill out their first & last name and the month & day they were born. Not the year! And when they bring it in, the bakery laminates the card.
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How To Generate Leads That Actually Convert!
(And By Pass The Traditional Time Consuming Follow Up Process!)
Now of course it’s understood that the construction site manager will see to it that whoever handles the social media activity, will tweet about the bakeries generosity!
But here’s what the bakery is really after. As each construction worker and the office staff initially brings in their cards the staff asks if they have kids or if they’re married! Or if they’ve got a significant other?
The back side of the card instructs the card holders to enter their monthly free drawing, for a chance to win $100 dollars worth of free goodies! And each month, the winner can get any combination of goodies they want! Until it adds up to $100 dollars. And the winner pays everything over $100 dollars!
Plus, the bakery will gladly sell the card holders, their spouse, kids, relatives or significant others a really nice birthday and or wedding anniversary cake at 20% discount!
Because after all, this is new business, that they otherwise probably wouldn’t normally have, were it not for this construction site workers. The laminated cards are good for one year and then they need to be renewed for just two dollars.
Every time they come in to use the card, the trained baker associate will offer them ten time sensitive index cards to pass out to friends, family and co-workers etc!
Entrepreneur, lets say 30% of them gets renewed and at least 25% of them (that’s not too complicated,right?) and they remain long term repeat customers! Plus, every construction site card holder that gives the bakery a video testimonial, automatically gets an additional $10 gift certificate on the spot!
Now just depending on how many local construction sites and or major state office complexes they can put this type of proven lead generation program in place with!Hopefully, you can see, how to generate leads that actually convert! While by passing the traditionally time consuming follow up process! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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