Are You Finally Starting To Appreciate Why You Gotta Start Seeing The Big Picture!

   Say just within the last few months or years. How many of you have heard the phrase, “not seeing the forest for trees?” Or something to that affect. Basically the main point that heavily used phrase is trying to convey is. It’s crucially important. As you and I attempt to grow/scale your business or service.

 Seeing the big picture.Is simply no longer an option is it? Nope.

In fact.Sadly, far too many profit seeking entrepreneurs, constantly or temporarily get stuck. Simply because, at best, they seem to see the surface, of any given, potential marketing or promotional opportunities.Right?

But for the most part, the previously untapped good stuff. Which is usually, just below the marketing surface. Continuously sails right past them.

And for some.So much so, they whined up becoming, in spite of their best efforts. Ultimately part of the staggering 88% of start up enterprises, on or offline.

Which simply don’t make it. What a shame, correct? Absolutely. Especially when a little strategic A/B split testing, monitoring, adjusting and implementation. Would have surely produced, over a reasonable amount of time of course. A much more reliable and sustainable result.Don’t you agree?

You Can’t Claim With A Straight Face You’re Not A Gambler If You Don’t Systematically Test Your Marketing Or Promotional Theories!

Case in point. For just a moment, consider you’re one of the four, top senior marketing/PR (Public Relations) managers, for a large, nationally recognized, men’s clothing distributor.

And you specialize in targeting the upscale men-s clothing market.Which is a multi billion dollar a year market.And steadily headed north, correct? Absolutely. And think about ‘how’ much dead, (unsold) inventory, (of all kinds BTW!)

Your industry has to dispose of every year. And think about all the front and back end costs, associated with doing so. For one thing, at least 97% or more of the high end clothes you sell to men of means. Is made outside the US, correct?

Then you pay to have the clothing shipped back to America, right? Then you pay through the nose, to not only advertise your wares in the most popular, men-s specialty magazines.(And the men-s fashion industry in general.)

But you also utilize extremely well paid men models, to showcase your high end line as well. Right? And you pay outrageously large fees to have men models showcase your best stuff, at men-s clothing related fashion shows and other extremely high end PR events, right?

You pay some of the worlds top photographers, to do shoots in exotic places all over the world. At your expense. Then you gladly pay again, for outrageously expensive advertising and quickly  forgotten promotional  campaigns of some kind. It all adds up.

Some of which, won’t be seen by the general public for months.

Seeing The Overall Big Marketing Or Promotional Picture Means Understanding Why You’re Doing What You’re Doing!

Which (finally!) sort of half way brings us full circle. As far as you’re concerned anyway.Of course the top 3% of the male models in the world, who you or some Madison Avenue type agency hires to showcase your wares.

Once your new inventory is in route to your store(s.) Or their final destination. You’ll gladly allow the top 3% of the male models to either, purchase any men-s clothing they want from your current, closeout inventory.

Or in the case of the top 1 or 2%. You’ll have their items of choice shipped directly to them, free of charge, correct? Say what? Absolutely.

Simply because, when the likes of movie star icons George Clooney, Leonardo Dicaprio, Chadwick Boseman, Brad Pitt or Idris Elba etc. Are strutting around, all over the globe mind you.

And constantly appearing on national or International TV. And they’re wearing one of your? Take your pick. $2,500 dollar customized suits. Ties, shorts, pants, workout outfits. Designer shirts, trench coats, slacks, designer sneakers etc.

Watches or fancy dress shoes. And whatever else you care to throw into the mix. Guess what tends to happen to your sales figures? You so got that right.Because of both the current and future company they keep. And their massive and constant traditional, and self generated social media exposure.

You Can Grow Your Overall Brand Or Grow Your Long Term Gross Profits! (Which Option Do You Honestly Prefer?)

Now let’s do a little deep diving, shall we? So imagine for a moment, you’re going to pro-actively target, the top 50 or X number of stars.

In the NBA, Major League Baseball and the NFL. And you already know some, if not most or all of their names correct? However, in order to really make things very interesting. You’re marketing/PR and expert social media marketing team.

Which is either in house or you outsource one of the top one percent agencies in the world. Like my bud Brian Spaniol-s agency,socialup.biz. Because they specialize power marketing, using Instagram marketing strategies and tactics. But no matter which promotional route you choose.

In order for these multi millionaire, potential promoters of your best gear. To qualify for free, $2,500- $5,000 dollar customized men-s suit or two.

Or $1,500 collar less shirts. Or $1,500 shoes etc. They have to currently have, at least a million followers on twitter or Facebook. Say what? Remember.

You only want the highest, mega profile sports stars, showcasing, (wearing!) your gear, correct? Because the men & women they both socialize and continuously do business with.

Can and will, (help) continuously build your brand. World wide I might add. Plus continuously drive a ton of not only new customers your way. But customers who consistently earn big incomes. And have major influence in their areas of expertise.

The Top One To Ten Percent Of Major Influencer-s In Any Niche Is More Than Enough To Swell You Or Your Major Competitors Bank Account!

Routinely earn big incentive bonuses. So you giving NBA or NFL superstar X, $25,000 dollars worth of high end designer clothing for free.Or closeout inventory, at your or slightly above your actual cost. Is an extremely small and wise investment.Don’t you agree?

Considering, they’ll be constantly appearing all over highly viewed network TV, correct? Absolutely. And you know, they’ll be attending, more than their fair share of private, extremely high end corporate events, right? No doubt.

They’ll constantly have their photos taken, right? Think about the long term social media exposure, when that happens. Over and over again. Talk about massive, targeted free exposure.

The main point being cadets.

Can you now, (hopefully!) better or fully appreciate,’why” you and I, have to start seeing the big picture of long term marketing possibilities or untapped or previously untapped opportunities? Great. See you in just a little bit in part two.

Don’t Automatically Lock Yourself Into Only Seeing What’s Directly In Front Of You!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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