Why Creating A Brand Strategy You Can Live With! (Definitely Makes Sense!)

Of course you or I don’t need yet another marketing or promotional project added to your constantly growing to do list. Correct? Agreed. But by the same token. Are you starting to better appreciate “why” creating a brand strategy you can live with is definitely a must? I sincerely hope so. Because when or as […]

So What Is Customer Retention Really Worth To Your Business Anyway?

Clearly when you initially look at things. It seems like you or your major competitors are going to an awful lot of trouble and potential expense. In order to attract potential first time customers, right? Because initially you may not only be strategically A/B split testing different types of freebie lead magnet/list building giveaways. Right? […]

Watch How These Incredibly Simple Small Business Growth Strategies Quickly Add Up!

Hopefully by now you can and do truly appreciate the subtle major differences between untargeted, outrageously expensive, dismally performing mass advertising campaigns. Versus laser targeted, market tested small business growth strategies and tactics. One requires an awful lot of money even to barely move the needle. While the other (thank goodness!) Definitely doesn’t rely on […]

This Is How You Put Your Grand Opening Party On Marketing Steroids! (And Then Some!)

Have you noticed how your average retailer. Especially the really big corporate type do their standard grand opening party events? Typically they hire local jugglers, local magicians and sometimes popular local bands. Who for whatever reasons still haven’t quite made it to the very next level or two. And in order to mass market/promote it. […]