This Is How You Put Your Grand Opening Party On Marketing Steroids! (And Then Some!)

Have you noticed how your average retailer. Especially the really big corporate type do their standard grand opening party events?

Typically they hire local jugglers, local magicians and sometimes popular local bands. Who for whatever reasons still haven’t quite made it to the very next level or two.

And in order to mass market/promote it. Nowadays they take to social media. Right? And they definitely do more than their fair share of outrageously expensive, dismally performing, traditional prime time local radio and local TV ads. Correct?

But here’s the unspoken all too sad reality. The vast majority of those outrageously expensive traditional ad campaigns simply go unnoticed. Say what? That’s correct.

The vast majority of the local mass market could care less. And unless those ads are constantly run over and over. At great expense mind you. The general public barely notices. So how do you or your major competitors inexpensively flip the proverbial marketing script?

How To Increase Retail Sales For A Fraction Of The Usual Costs!

So imagine this all too common scenario. Your rather popular retail appliance center is planning a grand opening party event to celebrate the opening of a second location.

And thank goodness since you’ve been strategically running your incredibly popular monthly free drawing strategy. Where each month a lucky local wins a $3,000 or X thousand dollar (closeout sales) inventory item.

So even though this state of the art deluxe home entertainment system usually retails for anywhere from $3,000 – $4,700 dollar value. It will only cost you or your major competitors half or slightly less.

So over the last 47 months you’ve built your massively responsive opt in email subscriber base of 4,957. And this is after 18% or so have ultimately unsubscribed.

In any event. You make your subscribers aware of your second locations upcoming grand opening party event. And the night before your grand opening event. ( Early Thursday morning into early Friday morning. About eleven locals show up in your stores second location parking lot.)

Here’s the actual breakdown. seven local men and four local women. Now remember you’ve already, (just like) your major competitors, literally sank tens of thousands of dollars into outrageously expensive, (and for the most part) dismally performing traditional ad campaigns.

You Don’t Have To Literally Start Out With An Army Of Goodwill Ambassadors In Order To Ultimately End Up With One!

First of all. You and your extremely marketing savvy team. Approach of eleven or X number of early riser goodwill ambassadors with what else? Depending on whether it’s winter or summer time.

Yo arrange for them to get a free Xtra large plastic mug “Big Gulp” cup of the beverage of their choice. Say what? And every time they bring it back with them to your local gourmet coffee shop JV (Joint Venture) or cross promotional partner.

The recipients only pay $.99 cents for their Xtra large beverage. Which costs everyone else without one of these cups $5.79 per cup. So you know they’ll be constantly bragging both on and off of social media. Right? Wouldn’t you? Me too.

Here’s the other thing. You’ll give each of them a $25 or X dollar gift certificate to one of your areas most popular local grocery stores.

So Why Constantly Waste Money On An Outrageously Expensive Traditional Advertising Campaigns? (When You Can And Definitely Should Market Your Way To Major Success!)

Here’s the other totally unexpected word of mouth and mouse giveaway. Because you know these eleven or X number of local individuals will be constantly bragging like crazy, right?

So imagine their (or your!) potential reaction to all of these totally unexpected bonus incentives. Simply for showing up early in the morning for one of your favorite stores 1st or second location grand opening party events.

Each one will also be given an extremely time sensitive $7 or X dollar gift certificate. To a popular local, non franchised pizzeria. And they can only use the gift certificate for a purchase of a large pizza.

And of course an extremely time sensitive gift certificate to save 25% for any purchase under $500 or X amount of dollars. And they automatically save up to 40 or X% off for any total purchases over $500 dollars. Huh?

The Real Long Term Key To Your Overall Marketing Success Is Making Your Sales Events The Beginning Not The End Of Your Sales Funnel!

But in order to relatively inexpensively take things to the very next marketing level or two. You approach the four or X number of local ladies with the following. Can’t resist type of offer.

You hand them one extremely eye catching diamond studded earring. Say what? And simultaneously hand them one of your best market tested, extremely time sensitive gift certificates.

And they have the next 72 or X number of hours (or days!) to return to your and drag a friend with them whose at least 18. And as long as they’re still one of your active opt in email subscribers.

(Get this!) They automatically get the other diamond studded earring. And the pair usually retail for $450 dollars. Huh? As long as hey spend at least $75 more dollars. They get the pair free.

And their guest, simply for joining your list before they leave the store. They get a really nice bracelet, which typically retails for at least $200 dollars. Huh?

Of course you got it from your retail jeweler JV partner at their actual cost. Coming up very shortly in part two. You’ll discover “what” the seven or X number of guys get for their efforts. So please stay tuned.

For now are you starting to better appreciate “how” you or your major competitors put your grand opening party events on marketing steroids? Say yes.

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