Just Because You Don’t Have Major Corporate Backing Yet!

 (Doesn’t Automatically Mean! You Can’t Run A Very Successful Business And Or Service!)

Of course any business owner and or service provider. Who has major corporate backing. Has at least a slight advantage. When it comes to how much money they can spend. (And how long they can spend it!)

In order to consistently generate. Some outrageously expensive, first time customers. Don’t you agree?

It’s All About Exponential Growth!

Because let’s all face the undeniable facts already! Traditional on or offline advertising. Is definitely not getting any cheaper, agreed? And sure some extremely marketing savvy advertising platforms. Are more than happy to extend short term saving offers.

On various ad packages, agreed? In order to generate first time customers. Who may later on extend their paid campaigns.

This being the case. Notice the featured image for this particular post. It’s very similar in nature. To the post which was published just ahead of it. (Did you happen to notice that too?)

The other one is of an H & R Block tax preparer. Sitting in kiosk. In a local supermarket somewhere. Where this particular feature image. Is the same type of setting.

Only the tax preparer in the kiosk. Is not a H & R Block employee/associate. Which makes this particular. Hypothetical marketing example. Even more potentially profitable. As you and or your major competitors are about to discover.

Especially if or sense the tax preparers company. Doesn’t currently have. Major corporate backing behind them just yet!

This Is What Makes Understanding Total Lifetime Customer Value Metrics! (So Potentially Profitable!)

Clearly being in a high traffic, local supermarket. Is a huge advantage. In terms of saving on initial front end, traditional ad costs, agreed?

And without knowing what the tax preparer services margins are like. They still have the opportunity. To both leverage as well as monetize the long term back end of their sales funnel, right?

For one thing. Every customer who gets their taxes prepared. While, before or after they shop. The tax preparing service. Can offer them, a market tested, extremely time sensitive upsell offer of some kind.

And as they track the ratio percentage. Of how many actually take advantage of the upsell offers.). Going forward. They will know on average. How many out every 100 upsell offers made by the tax preparer. How many locals typically say yes!

This Is How You Take Your Marketing Efforts To The Very Next Level Or Two!

First of all. Let’s say your business and or service. Is non directly competing with the non franchised tax preparers service. Why not arrange? Or at least attempt to negotiate! A mutually beneficial Joint Venture/JV arrangement of some kind.

By allowing the tax preparer to either:

A.) Give one of your best, low cost. Market tested, extremely time sensitive discount coupons. Away to every customer who gets their taxes done by them.

B.) Or pay the tax preparer service. So much for every lead/customer they generate for you. When the customers get their taxes prepared. While they’re in the store.

C.) The independently owned tax preparer service. Just charges their on or offline JV partner(s). A set fee for the 6-8 or X number of weeks their kiosk is in the local supermarket.

In exchange for the tax preparer service. Giving their joint venture partners employees a discount on their taxes! Pretty basic stuff, right? (You would think!)

In any event. Can you now better appreciate? Why it’s not always automatically about! Whether or not you have major corporate backing or not! Say yes!

You Really Do Have Lots Of Previously Untapped Marketing Leverage Available To You!

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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