(Try And Figure It Out Before You Start Paying For Ads!)
Of course you can readily appreciate “why” it’s critically important to understand the primary challenges your ideal customer and ideal prospect constantly faces, correct? Ever heard the saying “putting the cart before the horse?”
You get the basic overall point, correct? How can you and I possibly begin to effectively help your/our ideal prospects? In any meaningful way.
If you/we really don’t know what issues/challenges they constantly struggle with. Have you also noticed “how” many entrepreneurs attempt to just start running ads on any every social media platform. Before they realize the specific nuances of each individual platform.
This preliminary investigative work. Would definitely prevent a percentage of them from either getting their accounts temporarily or permanently shutdown. Don’t you agree?
Building Brand Awareness Definitely Doesn’t Have To Be Outrageously Expensive Or Time Consuming!
Ladies & gentlemen when you look at the featured image for this particular blog post. If they (or you!) know instantly who ? my particular services are targeting.
Hopefully it’s rather obvious to you and to my ideal prospect on the Linkedin platform, correct? 😀 There’s definitely not a whole lot of mis- messaging/targeting going on, right?
They (or you!) either resonate with the message/targeting or you don’t. If so, my targeting is definitely doing it’s job in pre-qualifying my Linkedin prospects. 😀
You can’t be all things to all prospects. Narrow your focus initially. Then after establishing your brand. Then you can start strategically expanding.
Initially try and establish yourself as a big fish in a little pond. Try and become one of the go to experts in your particular niche.
Building Authority Is A Whole Lot Easier When You Truly Know Who You’re Trying To Serve!
If you don’t currently have either your own self hosted blog. Or your own podcast. And you’re attempting to be a guest or on another entrepreneurs blog or podcast.
You’re sort of at their mercy, correct? Because they get to decide or control the degree of your/our marketing exposure. I’ve had entrepreneurs reach out to me. Wanting permission to write a guest blog post.
And for any number of reasons. I’ve declined their offer. The primary reason being. I just felt the subject they were preposing to guest blog about.
Just wasn’t insync and aligned enough with my steadily growing tribe. (Always keep that in mind whenever you approach another profit seeking entrepreneur. About either writing guest blog post(s.)
Or you’re trying to be a guest on their podcast. Or to speak in front of their primary on or offline group.
Problem Solving Is An Evergreen Opportunity!
Helping your ideal prospect or customers solve some of their most challenging problems is an evergreen opportunity. For you and I and or your major competitors.
And thank goodness you definitely don’t need deep pockets to at least start serving and over delivering for your ideal prospects or customers.
Entrepreneur if you’re ready and serious about taking this to the very next level or two. Then as quickly as you possibly can. Figure out “what” major issues or challenges your idea customer wants you to solve.
And you and or your major competitors will definitely be heading in the right direction. Don’t you agree?
Stop Spinning Your Wheels Trying To Figure Out Where Your Ideal Prospects Sweet Spot Is!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
