Let’s Talk About The Hidden Costs Of Advertising!
(Because It Might Be Costing You More Than You Think!)
Nobody can or will deny. How outrageously expensive! Traditional on or offline advertising is, agreed? You think local or national TV ad campaigns. Or local newspapers r local radio or local billboards.
I’m thinking of a big time law firm in my local area. They have tons of local billboards. And some of their local billboards. They’re on both sides! You can only imagine. How much they invest annually. On local billboard ads alone!
Which brings us to exploring. The hidden costs of advertising. Have you even considered it?
Entrepreneur Are You Steadily Working Harder Than Your Ad Budget Is?
Believe it or not ladies & gentlemen. There are several hidden costs. When it comes to calculating the total front end costs of your traditional advertising campaigns. Here are at least four perspectives to seriously consider.
First, since traditional/legacy media. (Like your local newspapers. And local billboards. They don’t offer any type of reliable tracking options.
You spend. (More like blow a fortune!) On outrageously expensive. Local newspapers and or local billboard campaigns.
And you literally have no realistic idea. How many locals. Who are walking, driving or cycling past on any given day! How many actually noticed your ad!
Your local newspapers routinely get thrown away! Without any one. Let alone. The right prospect(s) ever seeing your ad. Or maybe your target audience isn’t even listening to the radio! Or watching TV. When your particular ad runs! (How does that work out for you?)
Your Marketing Dollars Should Definitely Be Working Overtime!
The other way your traditional ad dollars constantly get wasted are! They convince the advertisers. To pay for overall reach! (Instead of targeted reach!)
Which is why. The ad agencies which sell outrageously expensive billboard ads. Will often boast. Their local billboard ad campaigns. Will be exposed to 600,000! Or X number of locals! Within a given time frame!
When what really matters is! How may of whatever the mass figure is. Are actually interested in your/our particular products and or services!
You’re/we’re basically being charged the full rate! For an audience. Where barely one percent or less! Are actually interested at all! (Granted, one percent of 600K. Is still 6,000 potential prospects!)
There Is Simply Far Too Much Production Costs Overhead! (Involved In Traditional Ad Campaigns!)
Think about the costs of your typical digital ad campaigns. For print ads. You have potentially expensive! Graphic designs, right? For TV/Video ads. You have script creation. High resolution prepress formatting.
Don’t forget about film crews! (Even relatively small ones!) And studio rental costs. Voice actors and professional editing. Direct mail ad campaigns.
Typically involve postage cost. Typesetting and list procurement, right? It’s definitely not cheap is it? Are the hidden costs of advertising? Starting to become more clear?
Is Your Current Advertising Budget Doing The Job Or Not?
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