How Strategically Growing Your Business Involves Periodically Leveraging Your Local Recession!
First of all nobody enjoys experiencing any type of recession, correct? (Prolonged or otherwise.) But let’s all face it already. Recessions are inevitable. Don’t you agree? This being the case. It definitely makes sense for you and I to at least.
Seriously consider some proven ways of growing your business or service. By strategically leveraging a recession or two. Entrepreneur is that not interesting to consider?
Grinding It Out Is Tough When Your Best Strategies Or Tactics Simply Aren’t Getting It Done!
Ladies and gentlemen please consider the following hypothetical marketing examples. Which are being used strictly for marketing illustration purposes only.
Suppose a local, non franchised gourmet coffee shop is temporarily experiencing decreased daily cash flow. Mainly because a percentage of their local customer base.
Had their hours on the job chopped. So they don’t have the normal discretionary income they’re used to spending throughout the week.
Which means they don’t come into gourmet coffee shop or other retailers as often as they usually do. This being the case. This is a potential untapped marketing opportunity. For the right marketing savvy entrepreneurs.
Funny How Your Local Recession Helps You Create Potential Profit Centers!
Let’s say these particular gourmet coffee shop owner(s.) For whatever reasons don’t or haven’t read this particular blog. 😀 So they’re not aware how they (or you!) could strategically create long term repeat customers for literally pennies on the dollar. 😀
This being the case. Your non franchised retail appliance center. C+ould subsidize at least part of the gourmet coffee shop owners marketing/promotional cost!
Simply by forming some strategic Joint Venture (JV) arrangements with at least a few non franchised, local gourmet coffee shop owners.
The extremely marketing savvy retailer initially picks out at least one or two of the coffee shops traditional slowest days of the week. And because the retailer also has a pretty good idea what their ideal customers total lifetime customer value metrics are.
And more than likely. Even during a prolonged, nagging local recession. Their ideal customers total lifetime customer value metrics. Is still higher than the typical gourmet coffee shop owners, right? 😀
Start To See And Appreciate The Potential Long Ter Advantages Of Leveraging Local Recessions!
Let’s say the gourmet coffee shop own currently sells a large or Xtra Large “Big Gulp” beverage of some kind. Which typically retails for $11.99 per cup or X.
And a percentage of locals gladly pay this price or something similar every day the shop is open. The savvy marketing retailer could offer to subsize on the traditional slowest day of the week for the gourmet coffee shop.
Five or X dollars per cup. On any “Big Gulp” beverage of the customers choice. 😀 But only do it for the first 20 or first 50 or X number of customers that day only. In order to test the strategy.
Let’s use 50. These fifty or X number of local customers. On one of the coffee shops traditionally slowest days of the week. These 50 customers save five or X dollars off the usual retail price of $11.99 or X.
Now they only pay $6.99 or X. For something that typically retails for$11.99. 😀 Entrepreneur “if” you or one 0f your neighbors, co-workers, besties, siblings or in-laws received that type of marketing generosity.
How fast would you take to social media enthusiastically spreading the word? So 50 times $5 dollars only equals a weekly investment of just $250 dollars, correct?
But the gourmet coffee shop also allows their customers. To either reach into a box and pull out one single or double sided index card. Which reads “You Definitely Deserve This!” The gourmet coffee shop owner(s) or employees hand writes a ten or X day window expiration date on it.
Ethically Bribe A Percentage Of Your Customer Base! (And Watch How Fast Word Spreads Both On And Offline!)
These X number of locals save X% off a “Big Gulp” beverage of their choice, right? Those 50 or X number of locals all know at least 25 other locals, correct? So theoretically they’ll be constantly brag to both their professional and personal inner circles.
And the index card also invites these recipients to join the retailers opt in email list. Which enters them into a monthly or quarterly free drawing.
For their chance to win a $10,000 or X dollar state of the art, deluxe home entertainment system. One guaranteed 1st grand prize winner each cycle. Every one else is automatically an extremely time sensitive 2nd grand prize winner. 😀
They come to you or your major competitors store alone. Before the ten or X day expiration date window. They only save 10 or some relatively low percentage.
However, simply for dragging a friend with them whose at least 18. They save a maximum of 40 or X% off. Up to a maximum of $1,500 or $2,000 dollars or X.
Hopefully you can now better appreciate how strategically growing your business or service involves leveraging a nagging local recession? Any questions?
When Your Non Directly Competing Vendors Start Decreasing Their Traditional Ad Or Promotional Budgets! (You Be There To Help Them Pick Up The Slack!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
