This Is How You Literally Flip Building Brand Awareness On It’s Head!
(And Consistently Out Promote Your Major Competitors For Literally Pennies On The Dollar!)
More than likely, when you read or think about the traditional type of proactive brand awareness building. You probably immediately think of some of the most iconic brands in the world, correct?
Entrepreneur when it comes to effective brand awareness building for your typical mom & pop small business owner or service provider.
The type of brand awareness being referred to here. Is basically proactively building your reputation in your local community. And strategically and systematically building it for literally pennies on the dollar. Sound like a plan or what?
Maybe It’s Time For You To Seriously Consider Consistently Implementing Some Creative Marketing Tactics!
Say strictly for hypothetical marketing illustration purposes only. By now it’s definitely no (hush, hush secret!) There are literally a ton of positive and and potentially profitable reasons for systematically building your brand awareness in your local market.
Doing so helps build rock solid trust. Plus long term credibility. Which causes potential profit producing JV (Joint Venture) or cross promotional partners to be or become more attracted to your business or service.
And far more willing to share resources and network alliances etc. And your newer customers are X% more willing and likely to consistently refer more new customers. (And do so more often.)
So when you and I and or your major competitors laser focus on building both your bankable brand awareness as well as your current and future brand visibility.
Hopefully you appreciate the many additional benefits, correct?
So How Do Non Certified Marketing Gurus Systematically And Very Inexpensively Create Brand Authority For Literally Pennies On The Dollar?
So glad you finally asked ladies & gentlemen? 😀 Before thoroughly laying out at just a few of these extremely brain dead simple. Extremely low hanging fruit marketing strategies and tactics.
Here’s a quick question for you. How often or when was the last time you successfully generated high quality leads offline for $10 dollars a lead or less? 😀
How much quality – local prime time radio or prime time local TV ad space can you buy for $25- $100 dollars? My best educated guess is probably not much, agreed?
On the other hand profit seeking entrepreneur. If there was or is a proven strategy for you to consistently generate extremely high quality leads. For $20 dollars per lead or less!
And some for as low as $7.50 per lead. Would or do you want to “discover” what they are?
Now You Have To Remove Your Profit Repelling Marketing Blinders! (And Proactively Embrace Your Natural Marketing Creativity!)
Case in point. Let’s say you run a single location, non franchised retail appliance center. And you’re willing to at least inexpensively test different potentially profitable, non traditional lead generation strategies & tactics.
You have one of your top female associates. Go hang out at 2-4 local, upscale womens’s hair or nail salons. And allocate them to do the following.
Invest $200 – $400 dollars a day or more or X. If your initial testing budget is $200 dollars a day. And they allocate $20 dollars per customer or X per customer.
Your female or male associates. (Because some of your top male associates can just as easily implement this same proven strategy. Or at least inexpensively test it with 2-4 local upscale male barber shops. 😎
Or pay the $7.50 or X to get a potential customer with a luxury car/SUV get their vehicle washed. 😎
This Is Called Taking Things To The Very Next Level Or Two!
For the ladies. Your top female associates could initially allocate just $20 dollars per female hair or nail salon client. Meaning they tell certain stylist or the owner(s) to credit $20 or X number of dollars to the local customers total bill. 😀
Then either the owner(s) or the hair or nail salon workers. Personally hand these same totally surprised customers. Your one or two sided, extremely time sensitive index card/gift certificates.
Side “A” invites them to enter your monthly or quarterly free drawing. Simply by joining you or your main competitors opt in email list. (This is called Power List Building 101 BTW! 😀 )
And side “B” invites them to your store or showroom. Before the ten or X day expiration date expires completely worthless.
They come alone and they only save 10 or X% off up to a maximum of $100 or X number of dollars. However, simply for dragging a friend whose at least 18. Before the expiration date.
And provided the friend/guest joins your opt in email list before they leave the your store that day. They can save up to 30 or X% off. Up to a maximum $1,000 or X amount of dollars.
(And the person who drug them can save a maximum of 40 or X% off up to $2,000 or X amount of dollars. Simply for doing so.)
So This Is How Your Typical Mom And Pop Small Business Owner Or Service Provider Goes Viral For Literally Pennies On The Dollar!
Entrepreneur. What do you think will consistently start to happen? When five to ten local men & women per day. Sit down in their favorite local upscale hair, nail salon or barber shop.
And unbeknownst to them. Twenty or X number dollars of their bill is paid by a local vendor. Do you think they will enthusiastically help spread the word both on and off of social media?
Do you think they will consistently tell their spouse, live in significant other, kids who are at least 18, besties, neighbors, siblings, co-workers, employees and in -laws etc.
Who can really say for sure. But your odds are pretty darn good they will. Don’t you agree? And each individual in those groups mentioned. All know at least 25 other locals, right?
My friend are you finally starting to better appreciate “how” you and or your major competitors can literally flip building brand awareness on it’s head. For literally pennies on the dollar. I sincerely hope so. (If not get used to choking on your major competitors smoke.)
Remember Entrepreneur! (It’s Definitely Not A Matter Of Whether There’s Actually Enough Opportunity To Go Around! Instead It’s More A Matter Of If There’s More Than Enough Of You To Fill It!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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