Why Gross Profit Will Result If You Have A Realistic Marketing Plan!

Are you seriously wondering, if gross profit will result if, you have or can quickly get, a realistic marketing, not advertising plan in place?

If so, you can most certainly relax.Because without  doubt. As you start strategically A/B split testing certain aspects of your traditional advertising, marketing or promotional campaigns.

And consistently making your necessary adjustments. Over time of course. You will definitely start to see and appreciate, the increase in your bankable results.

And the positive spill over affects as well. Say what? Meaning: As your bankable results steadily increases. Previously unlocked doors, of long term possibilities or previously untapped marketing possibilities, start to consistently open up. And this is definitely what you or your major competitors want. Is it not?

It’s That Most Businesses Or Service Providers Don’t Actually Have Any Type Of Marketing Or Promotional Plans! (It’s Most Of Their Plans Just Aren’t Very Well Thought Out Or Realistic!)

Case in point. As some of you are already aware. I was recently interviewed, by a social media marketing expert named Arpit Rana. On his awesome blog, learnsomenbusiness.com.

And during our interview. One of the questions he asked. (question # 16 BTW,) was how profit seeking service providers, could go about strategically generating some bank account filling revenue. Over and over. For literally pennies on the door.

Just below is a screen shot image of question # 16.

[cpm-player skin=”classic-skin” width=”100%” playlist=”true” type=”audio”] [cpm-item file=”https://www.youcanmarketonlinenow.com/wp-content/uploads/2014/03/Why-building-your-brand-on-a-shoestring-budget-doesnt-have-to-be-overly-complicated.mp3″]Why building your brand on a shoestring budget doesn’t have to be overly complicated[/cpm-item] [/cpm-player]

Here’s How And Why A Realistic Marketing On Promotional Plan Has Multiple Streams Of Income Producing Opportunities Sprinkled All Over It!

Case in point. After reading the entire answer to question 16. Can you see a fairly simple, inexpensive, spin-off marketing/promotional strategy. An extremely marketing savvy retailer.

Could at least inexpensively A/B split test. Say for example. You own or manage a single location, upscale, women-s clothing and accessory store. And you sell these extremely high end, soft leather, designer, women-s hand gloves.

And they basically start at $189 – $459 dollars a pair. And you also sell these incredibly popular, women-s scarfs. Which typically retails, for anywhere from $179-$289 dollars each.

So during the brutally cold winter months. Here’s one of your popular and successful, non traditional marketing/promotional strategies. Because you’ve already run your numbers, and you already know.

Your ideal customer, has a total lifetime customer value metric, of somewhere between $250- $5,500 dollars gross. Give or take,over the next five to seven year period.

So they can definitely afford to, (if nothing else!) Inexpensively test this next, potential marketing strategy and tactic.

As Long As At Least Part Of Your Marketing Or Promotional Strategy Involves Factoring In Your customer Or Clients Total Lifetime Customer Value Metrics! (Your overall Marketing Or promotional Strategy Has A Realistic Chance Of Ultimately Being Or Becoming Very Successful!)

So you have one of you top female sales reps or in store female managers. Go out and become a regular paying customer, of an upscale hair and an upscale nail salon.

And as soon as they get on a first name basis, with either the owner(s) or one or two of the hair or nail stylist. (Keep in mine.) This is initially through the brutal winter months.

The female sales rep, sets an appointment. And asks the owner o either salon. If they and at least some of the stylist, enjoy great tasting coffee, cocoa and some great tasting, gourmet pastries of any kind. Huh?

And if the answer is yes. The sales rep will take part of your monthly marketing/promotional budget. And order from a local, upscale catering company. Some great tasting gourmet coffee and $50-$75 dollars worth of various gourmet pastries.

Say what? This way, not only the owner(s) and their staff can enjoy these totally unexpected goodies. But at least some of their customers/clients as well.

So you know this one small goodwill marketing gesture, should definitely make a good impression. Correct? Absolutely. But here’s ‘what’s” really important. The female sales rep, will also be wearing, a mid level pair, of your higher end,designer leather gloves.

And one of your most popular, mid level designer scarfs.

Whoever Said Strategic Ethical Bribery Is A Thing Of The Past! (Is Probably Consistently Choking Off Of Their Major Competitors Marketing Smoke!)

And what your female sales rep or female manager, initially proposes to both owner(s) and the stylist. Irregardless, of whether they currently work full or part time.

Your store will gladly give each of them, one pair of mid level, designer scarfs free. Say what? Provided, they join your opt in email/ mobile marketing list.

And they agree to pass out, one of your best market tested, two sided index or two sided business cards. And they moment, both the owners and each individual stylist, generates five or X number of paid customers each.

Guess what? You’ll gladly give each of them, a mid level pair, of soft leather, designer gloves of their choice, for free? Say what? Provided they’re still active members on your list. Otherwise.

They are certainly free to unsubscribe any time they wish. However, the moment they do so. They can only save X% off, any future purchases they make, and only save X% off going forward.

Meanwhile. The vast majority of your major competitors, keep wasting a fortune, on those outrageously expensive, dismally performing ads or promotions.

Hopefully this really simple,spin off marketing strategy, and the audio clip embedded with it. Has sparked at least some of your marketing creativity.And you now better appreciate, “why” gross profit will result if, you or your major competitors, have a realistic marketing plan. Don’t you agree?

So Don’t Or Stop Creating Over The Top Non Realistic Marketing Or Promotional Plans!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!

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