If You’re Not Going Use Some Pro-active Form Of Relationship Marketing!

  What The Heck Do You Plan On Doing? And Why?

You’re expected to be brutally honest here, okay? Thanks. How well, has your last three or X number of paid PPC, (Pay Per Click), or paid promotional campaigns done. Meaning: Did you at least break even, on your initial front end?

Or did you even manage, to earn any type of front end profit? If so, major congrats. But rest assured, the vast majority of you major competitors. Not only did not. But will not be earning a front end profit, on their paid advertising campaigns. Anytime soon. At least, according to recent statistics.

On the other hand. Since you’ve been working extremely hard on initially developing, nurturing and constantly building, your various forms of relationship marketing capital.

At some point. You or your major competitors, are about to experience, some bank account filling geometric growth. Which is definitely what you want, agreed? Absolutely.

Let’s Say You Had A Ton Of Previously Unspent Relationship Marketing Capital! ( How In The World Would You Strategically Invest It!)

Great question. But just depending on what you’re specific, long term goals are. Here’s a hypothetical marketing/promotional sample, of “how” you or your major competitors, could go about.

Not only establishing, building and nurturing some long term cred. With another local, non directly competing vendor or two.

But inexpensively and systematically leverage, their growing customer bases as well. Case in point. Let’s say your single location, independently owned, designer retail jewelry store.

Is sick and tired, of wasting a fortune, on outrageously expensive, dismally performing, traditional advertising or promotional campaigns.

And you definitely wanna start investing, the vast majority of your advertising or marketing dollars. On marketing and promotions, which definitely has long term residual value.Huh?

So you can invest X lump sums upfront, but continue to receive, long term benefits. Sound good? Great.

So What Can You Or Your Major Competitors Possibly Invest In Once? (And Continue To Receive Positive Long Term Benefits For Doing So!)

Another great question. Say strictly for marketing illustration purposes.Your retail jewelry store. Decides to help finance the overall growth, of a local, independently owned, family orientated bakery.

Which both you and some of your key staff members. Have literally been patronizing for years. So both the personal and professional relationships, are already established.Correct?

So here’s the relatively inexpensive marketing strategies, you initially approach the bakery owners with.First.

You would like to have them create, some two sided index cards. Which you will pay for. And your other top, non directly competing vendors, one of whom, is an up and coming local magician. Will help you distribute the,

To local moms and dads. Or other legal guardians. And side (A.) of the index card will  encourage the card holder, to come to the bakery, before the hand written date expires.

And they automatically save, at least 25% off any order over $25 or X amount of dollars. Or they save 15% percent, off any order under $25 or X amount of dollars.

Plus, on the back, they put, the day and month, (but not the year!) they were born. And their wedding anniversary day. Again, but not the year they were married.

And on their birthday and wedding anniversary. And  for the local ladies. On Valentines and Mothers Day. They simply bring in the card.

Which the bakery will laminate, after your very first order.

And then,they’ll physically hole punch, each date it’s used on side (B.) And these cards can renewed at the end of each year. For just two dollars.

Now You’re Definitely Ready To Take Things To The Very Next Level Or Two!

You’ll have the bakery, share, “what” their two slowest days of the week are. And on those two days. Say Tuesday & Thursday. The first 25 or X number of women through the door. Who spend at least $10 dollars. Guess what else they receive for free?

A sealed envelop, which you will provide the bakery with. And on the outside of the envelop. Are the words, written in big, bold red letters. “You Definitely Deserve This!”

So needless to say, they won’t waste to much time, ripping the envelops open,correct? You know it. Anyway, the first totally unexpected goody they will receive, is an extremely time sensitive, discount coupon, from the bakery. No real surprise there, right?

‘Second. They will receive, an extremely time sensitive gift certificate, from your designer, retail jewelry store. But with a simple marketing twist. They come alone, and they can save 10% off any purchase, up to $500 or X amount of dollars.

Or, just for simply dragging a friend with them to your store, (whose at least 18),before your gift certificate expires completely worthless. They automatically receive four, potentially valuable bonuses worth X. Say what?

 1.) Potentially valuable bonus # one: Just for simply dragging a semi qualified friend/guest with them. Whose at least 18. They automatically get to purchase, an extremely eye catching, pair of diamond studded earrings. Which normally retail for at least $450 dollars a pair. Excuse me?

Since You’re Definitely Going To Invest Your Money On Some Type Of Promotion! (Why Not Make It Worth Your While?)

Hold on now. This marketing party is just getting started. And before they leave the store. They pay just $200 dollars.(However, as an extra added, surprise bonus. As long as their guest, spends at least $1oo dollars.

They only pay $125 dollars, for those sparkling earrings.

2.) Potentially valuable bonus # two: And any guest who spends over $300 dollars. They only pay $75 dollars for the diamond studded earrings. Plus, both they and their guest, automatically qualify, to buy one, deluxe diamond bracelet.

Which normally retails for at least $250 dollars. Both only pay, $99 dollars. Provided, they both join your opt in email/mobile marketing list.Hopefully you can see and appreciate, “how” this type of bank account filling promotion.

Takes a giant step, towards you or your major competitors, implementing, some proven, relationship marketing. Don’t you agree? In the interest of both space and time. You’ll discover, not only the other two, potentially valuable bonuses, in part two, okay?

But you’ll also discover, who the other, non directly competing vendor is. And how they figure nicely, into the long term marketing mix.See you in just a little bit.

You Can Either Build Bank Account Filling Relationships! (Or Just Keep Wasting A Fortune On Dismally Performing Traditional Adverting Campaigns!)

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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