Seven Critical Ways Your Expensive Branding Strategies Simply Miss The Mark!
Entrepreneur have you ever heard the term “elevator speech?”
Meaning- if you were ever fortunate enough to be alone on an elevator for five minutes or less with a major influential player in in your particular industry.
Could you articulate and convey the how, why and whom of your products and services?
Could you not only adequately convey your company/product and or services most compelling “what’s in it for me?” type of benefits to this person and or party? In under five minutes or less?
Can or does your current branding strategies readily convey whether your business/product or services are currently positioned as the high cost, high quality option?
Or does your niche market think of you more in terms of the low cost, high value proposition? Or are you a hybrid of some kind? Meaning- a blend of a little bit of both.
One things definitely for sure; no matter how you’re currently positioning yourself and no matter how much or how little you’re currently spending to do so!
Your well intended efforts will most certainly fail if you don’t get crystal clear about who your intended target market is and how you plan of successfully communicating what benefits and or problems or solutions you provide!
Introducing Seven Extremely Critical Reasons Why Your Outrageously Expensive Branding Strategies Will Most Definitely Fail!
(Unless You Or Until You Address These Issues!)
Entrepreneur in order to have and implement a truly effective branding strategy of any kind, you first have to clearly define, who, what, where, when and how you’re going to reach this particular chosen niche group.
Which also means, you’ll initially need to decide on a practical and hopefully proven advertising/marketing strategy as well.
Because your overall distribution channels cross over into your long term advertising/marketing strategy as well.
Basically, (without getting) too lost in all of the specific details. Your brand equals your overall promise and commitment to deliver on that promise to your customer/client.
It Actually May Not Be As Difficult To Out Promote Your Big Buck Major Competitors As You Think!
And in order to not only help you over deliver on that promise. And there by strategically out promote your major big buck, (and more experienced) competitors as you do so!
The following seven extremely critical suggestions, should become part of your long term branding strategies.
1.) First and foremost (entrepreneur) be as consistent as all your skills, commitment, personnel and technology allow you to be!
This is crucial! Because your undeniable and relentless dedication to excellence breeds powerful and eventually bankable brand equity!
In other words, the Apple brand compels it’s totally dedicated fan base to brave the cold and stand in line three hours or more! In order to get chance to own their latest masterpiece, does it not?
How Does Your Ideal Prospect And Or Customer Actually See You And Or Business Or Service!
2.) Correctly define your brand! From your blog post, your free lead generation giveaways, to your all important customer service!
To successfully handling customer/consumer/ client complaints! To your free webinars to your most expensive products and or services!
What overall message (pray tell) entrepreneur do any of these things and or situations say, (loud and clear) about your company!
(And not what you or I think they say! What your customers/clients perceive them to say!) So the real question is, exactly what message are you conveying?
And where or how did they come to this conclusion? What one thing do you or can you change right now to start conveying the right image?
Miss Branding Is Even More Expensive Tan Not Branding At All!
4.) Are you making darn sure your employees and or associates are conveying your company’s true voice? For ex; if your true personality is easy going. Are your employees too stuffy or short with he general public?
5.) Does your company’s overall slogan match your promise and commitment to over deliver to your customers or clients?
Or are they mere words and phrases (either) printed on your business cards, T-shirts and or stationary?
Don’t Be Shy About Letting Your Ideal Prospect And Or Customer Know Who You Are! (And What You Truly Stand For!)
6.) Does your website and or WordPress blog tagline capture, and convey your company’s true brand? (What the heck do you mean your blog doesn’t currently have a tagline?)
7.) Are your current branding strategies designed to get your best customers and clients to return, or just to spruce up your image? Think about it!
Entrepreneur, you would be wise to get your branding strategies house in order asap! Because not doing so, is most definitely costing you money? Don’t you agree?
Steadily Improving And Implementing Your Branding Strategies Is Simply A Must! (In Terms Of A Long Term marketing Plan!)
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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