Why Are You Constantly Ignoring The Back End Of Your Business?
(And Or Service!)
Entrepreneur How many of you recognize these two mega rockstar, ‘how to” Real Estate investment gurus? One mega best selling author Robert G. Allen. Of “Nothing Down” fame!
And one of the more contemporary. Cable TV, internet based Real Estate investment gurus. That being Dean Grazioso. Both have not only earned/made a ton of money! Marketing/promoting. Various types of real estate investment education products and services over the years. (And not without their constant share of controversy too!)
Nevertheless, both are incredibly skillful. And both are definitely qualified! To advise you and I. About proactively monetizing the back end of your business and or services! Don’t you agree?
Pennies On The Front! (Dollars On The Long Term Back End!)
That being the case. And strictly for hypothetical marketing illustration purposes only! Let’s take an incredibly basic service. Like a local, non franchised car wash in your city or town.
By in large. Locals drive though and get their cars washed. Without every leaving their cars, correct? And by and large. There’s usually. No more than one of two actual employees on duty. At any given time, correc?
(And truth told! The employees that are actually on duty. They probably aren’t being paid a ton of money per our, right?) In which case. At least some of them. May be interested in earning some side money.
And here’s how some extremely marketing savvy entrepreneurs. Can help them do so. (Enter some local, non franchised appliance retailers, jewelers and retail furniture stores etc.)
So in theory! Let’s say the retail jeweler. Provides each employee of the car wash. (Those who are interested in earning some extra side income.)
Especially since they (or you!) Can set your own hours. And work whenever and for as long as you wish to each day! Or not! Because you or they would be paid a percentage commission. Based on how much business you help them generate.
Who Says Your Marketing Possibilities Are Limited!
Basically whenever a customer comes in to get their vehicle cleaned. The employee(s) will simply hand out/distribute the retail appliance stores. Extremely time sensitive discount coupons.
(Best here’s where it can get potentially lucrative for the car wash employees!) Since they’re working strictly on a commission only basis.
They can and definitely should! Keep a stack of the discount coupons with them at all times! This way they can distribute them throughout their local area!
Who Says You’re Part Time Opportunity? (Can’t Match Or Equal Your Full Time Income!)
And they or you get paid a commission percentage . On the initial front end only! (This next example. Is strictly for hypothetical marketing illustration purposes only!) So let’s say a local goes into the retail appliance store.
And spends a total of $1,200 dollars. The car wash employee or you earn 10 or X% on your 1st 3 or X number of referrals.
After that. You or they automatically bump up to 20 or X% for life! Let’s you or they distribute enough extremely time sensitive discount coupons.
So in one week. The retailers gross $9,700 dollars! And you get a check for 10% or $970 dollars! (Minus any and all taxes and fees etc.) This particular long term marketing strategy. Is part of the retailers sales funnel.
But hopefully you too can see and appreciate. How this strategy would fit into the back end of your business and or service?
You’d Be Pleasantly Surprised Ho Much Untapped Potential Is Available To You!
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