Why You’re Marketing Success Will Ultimately Rise To The Level Of Your Creative Marketing Ideas!
Have you ever heard or seen the analogy of “how” fish (of all things) initially grow in relationship to the size of their fish tank? Is that not interesting? And “how” about you and I? Huh? Meaning; are we not the direct result of what we feed our computers (brains!) And so it goes with the size and overall creativity of our marketing ideas.
In essence; what goes in there on a daily basis, ultimately begins to affect the way we ultimately process everything in our business and or personal lives. Would you not agree?
As savvy entrepreneurs, if we only socialize and “Mastermind” with individuals that are “risk averse” we start to develop a “play it” safe sort of approach. Have you noticed that? On the other hand; if you were to periodically immerse yourself in an environment of “start ups”, you might find yourself (at least) talking about going further out on the entrepreneurial limb more often!
Again, a direct result of the continuous input we’re allowing ourselves to be exposed to! You’ve heard the old saying, you show me your five closet friends, and I’ll tell you your income over the next five years or so!
This post is sort an extension of the original four part series that was just completed on creative marketing ideas. However, at the risk of writing a fifth installment and have you simply decide there just isn’t much more to be discovered from exploring this incredibly crucial subject.
Instead, the title was merely repackaged! In order to (hopefully) shed even more creative light!…
How And Why Your Overall Marketing Success Will Ultimately Rise To The Level Of Your Current Marketing Ideas!
Just as a quick recap from part four of the ongoing series about the effective use of creative marketing ideas. Basically, we had superstar celebrity couple Jay Z and (wife) Beyonce using their (hypothetical) opt in list of 7.5 million fanatical fans into order to raise money for various charities by “raffling” off a vintage 1994 classic Austin Martin sports car.
And it was revealed that during a free broadcast stream. They offered the car live on the air to someone that paid the raffle entry fee of $500 dollars! Some lucky grand prize winner would be awarded a car worth a bare bones minimum of $150,000 dollars! And we also said that if only one million people out of their 7.5 million opt in subscribers, actually entered the raffle.
That the celebrity power couple will have raised a staggering $500 million big ones! Or a half a billion dollars! See the actual post for all the nitty gritty exciting details!
And the primary inspiration for this additional installment, was because of two comments that I received as a direct result of installment number four!
They both came from two exceptional leaders (in their own rights!) and also two highly respected experts that I and so many others just so happen to greatly admire! So their insights immediately caught my attention!
The first was from the resilience living coach (the ever so brilliant!) Margutia Herald of Resilientliving.com. (You can and definitely should check out one of her latest post! Then you’ll know and understand, exactly why I and so many others think so highly of her work!)
And the other is the ” leadership thought merchant herself!) the only one only Neamat Tawadrous! Neamat’s fabulous thoughts and timely insights on leadership and self growth and development (along with her latest thoughts) can be found at neamatproblog.com. (Well, worth your time!)
And seeing how they both shared some extremely interesting thoughts about the monetary size of the particular examples regarding Jay Z and Beyonce! It inspired this additional post.
Is The Old Saying True That There Are No Big Ideas Only Small People!
Now in order for this next rather expansive (hypothetical) marketing example to truly make (total) sense! You definitely need to read and understand installment number four’s example involving Jay Z and Beyonce!
Anyway, let’s use the same basic template. That is that a major celebrity and or major business influence rs are going to attempt to raise a ton of money for various charities! Just to demonstrate:
A.) How incredibly straight forward this particular approach is! B.) And that it truly is the size of the creative marketing ideas that ultimately counts!
Case in point: as you recall in part four of the ongoing series; Jay z and Beyonce’s approach to raising money for charity seemed rather lofty! That is until this next group of ambitious world changers got involved!
Enter, a worldwide “Celebrity Raffle!” competition! Huh? People from the likes of Bill Gates, Warren Buffet, Donald Trump of the hit TV show”The Apprentice” fame, Mark Cuban (owner of the NBA’s Dallas Maverick’s and star of the hit TV show “Shark Tank!” and Mark Zuckerberg of “Facebook” fame and so many others!
They all agree to help auction off (of all things!) are you sitting down? Multi milloin dollar celebrity mansions, that (sadly) were lost in the foreclosure process!
Here’s how this deal will work, each celebrity/business/entrepreneur tycoon will email their opt in and or snail mail their respective databases. Which between the likes of Micheal Dell of “Dell Computers” and many others.
Let’s say they have combined worldwide databases of 100 million people! Probably way more! But each celebrity has (both) videos and still life pictures of the two million dollar estate that was once owned by a now (either) bankrupt former superstar athlete and or entertainer or ex-Wall Street big wig etc.
Anyway, they all contact their respective databases and offer the home in a worldwide “raffle” charity event! And they can only promise additional free bonus incentive goodies that cannot exceed $500 dollars!
That way they can’t simply out bribe each others databases! Anyway, these lists have individuals (from all over the world) that are extremely well off! And the “raffles” will start at just ten percent of the homes or vacant land (or whatever the particular assets) etc’s; current fair market value is.
Each Proven Marketing Concept Simply Builds On The Next!
So in the case of the two million dollar foreclosed estate.
Each raffle entry only has to pay $200,000 dollars! For a chance to win a two million dollar piece of prime real estate! That they could easily turn tight around and immediately put on the market for $1.5 million (or less!) and sell it just like that!
Here’s the point (because) I realize you’ve probably got a gazillion unanswered questions!
If just 700,000 thousand (well off) people out of a total worldwide database of potentially of 100,000,000 million, pay just $200,000 apiece to enter the raffle!
(Personally, my dollar store calculator doesn’t have enough spaces! But hopefully you get the point! And here’ the icing on the cake! Whichever celebrity rafflers database produces the eventual winner!
That celebrity personally pledges an additional $5 million dollars to their favorite charity and or cause etc! So if Bill Gate’s database produces the person with the winning raffle entry, old Bill pledges an additional X number of millions to one of his favorite charities and or causes etc!
And he (or whoever) the winning celebrity raffler is, takes enough money from the other entrants and pays full current market value for the house (and or asset) and the rest gets donated!
And they do this celebrity raffle concept once per month! All over the world! With different well known iconic celebrities participating each month! And at the end of every year, they have a big gala and name (and award) the top three money raisers for that particular year! And give them plaques and all that bit!
But here’s the real/main point! By comparison, which event do you think will raise the most money! Beyonce & Jay Z or the “celebrity raffle” concept! Bingo! So would you not agree, that ultimately, your overall marketing success, will rise or fall with the level of your current marketing ideas!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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