Why You’re Marketing Success Will Ultimately Rise To The Level Of Your Creative Marketing Ideas!
Have you ever heard or seen the analogy of “how” fish (of all things) initially grow in relationship to the size of their fish tank? Is that not interesting? And “how” about you and I? Huh? Meaning; are we not the direct result of what we feed our computers (brains!) And so it goes with the size and overall creativity of our marketing ideas.
In essence; what goes in there on a daily basis, ultimately begins to affect the way we ultimately process everything in our business and or personal lives. Would you not agree?
As savvy entrepreneurs, if we only socialize and “Mastermind” with individuals that are “risk averse” we start to develop a “play it” safe sort of approach. Have you noticed that? On the other hand; if you were to periodically immerse yourself in an environment of “start ups”, you might find yourself (at least) talking about going further out on the entrepreneurial limb more often!
Again, a direct result of the continuous input we’re allowing ourselves to be exposed to! You’ve heard the old saying, you show me your five closet friends, and I’ll tell you your income over the next five years or so!
This post is sort an extension of the original four part series that was just completed on creative marketing ideas. However, at the risk of writing a fifth installment and have you simply decide there just isn’t much more to be discovered from exploring this incredibly crucial subject.
Instead, the title was merely repackaged! In order to (hopefully) shed even more creative light!…
How And Why Your Overall Marketing Success Will Ultimately Rise To The Level Of Your Current Marketing Ideas!
Just as a quick recap from part four of the ongoing series about the effective use of creative marketing ideas. Basically, we had superstar celebrity couple Jay Z and (wife) Beyonce using their (hypothetical) opt in list of 7.5 million fanatical fans into order to raise money for various charities by “raffling” off a vintage 1994 classic Austin Martin sports car.
And it was revealed that during a free broadcast stream. They offered the car live on the air to someone that paid the raffle entry fee of $500 dollars! Some lucky grand prize winner would be awarded a car worth a bare bones minimum of $150,000 dollars! And we also said that if only one million people out of their 7.5 million opt in subscribers, actually entered the raffle.
That the celebrity power couple will have raised a staggering $500 million big ones! Or a half a billion dollars! See the actual post for all the nitty gritty exciting details!
And the primary inspiration for this additional installment, was because of two comments that I received as a direct result of installment number four!
They both came from two exceptional leaders (in their own rights!) and also two highly respected experts that I and so many others just so happen to greatly admire! So their insights immediately caught my attention!
The first was from the resilience living coach (the ever so brilliant!) Margutia Herald of Resilientliving.com. (You can and definitely should check out one of her latest post! Then you’ll know and understand, exactly why I and so many others think so highly of her work!)
And the other is the ” leadership thought merchant herself!) the only one only Neamat Tawadrous! Neamat’s fabulous thoughts and timely insights on leadership and self growth and development (along with her latest thoughts) can be found at neamatproblog.com. (Well, worth your time!)
And seeing how they both shared some extremely interesting thoughts about the monetary size of the particular examples regarding Jay Z and Beyonce! It inspired this additional post.
Is The Old Saying True That There Are No Big Ideas Only Small People!
Now in order for this next rather expansive (hypothetical) marketing example to truly make (total) sense! You definitely need to read and understand installment number four’s example involving Jay Z and Beyonce!
Anyway, let’s use the same basic template. That is that a major celebrity and or major business influence rs are going to attempt to raise a ton of money for various charities! Just to demonstrate:
A.) How incredibly straight forward this particular approach is! B.) And that it truly is the size of the creative marketing ideas that ultimately counts!
Case in point: as you recall in part four of the ongoing series; Jay z and Beyonce’s approach to raising money for charity seemed rather lofty! That is until this next group of ambitious world changers got involved!
Enter, a worldwide “Celebrity Raffle!” competition! Huh? People from the likes of Bill Gates, Warren Buffet, Donald Trump of the hit TV show”The Apprentice” fame, Mark Cuban (owner of the NBA’s Dallas Maverick’s and star of the hit TV show “Shark Tank!” and Mark Zuckerberg of “Facebook” fame and so many others!
They all agree to help auction off (of all things!) are you sitting down? Multi milloin dollar celebrity mansions, that (sadly) were lost in the foreclosure process!
Here’s how this deal will work, each celebrity/business/entrepreneur tycoon will email their opt in and or snail mail their respective databases. Which between the likes of Micheal Dell of “Dell Computers” and many others.
Let’s say they have combined worldwide databases of 100 million people! Probably way more! But each celebrity has (both) videos and still life pictures of the two million dollar estate that was once owned by a now (either) bankrupt former superstar athlete and or entertainer or ex-Wall Street big wig etc.
Anyway, they all contact their respective databases and offer the home in a worldwide “raffle” charity event! And they can only promise additional free bonus incentive goodies that cannot exceed $500 dollars!
That way they can’t simply out bribe each others databases! Anyway, these lists have individuals (from all over the world) that are extremely well off! And the “raffles” will start at just ten percent of the homes or vacant land (or whatever the particular assets) etc’s; current fair market value is.
Each Proven Marketing Concept Simply Builds On The Next!
So in the case of the two million dollar foreclosed estate.
Each raffle entry only has to pay $200,000 dollars! For a chance to win a two million dollar piece of prime real estate! That they could easily turn tight around and immediately put on the market for $1.5 million (or less!) and sell it just like that!
Here’s the point (because) I realize you’ve probably got a gazillion unanswered questions!
If just 700,000 thousand (well off) people out of a total worldwide database of potentially of 100,000,000 million, pay just $200,000 apiece to enter the raffle!
(Personally, my dollar store calculator doesn’t have enough spaces! But hopefully you get the point! And here’ the icing on the cake! Whichever celebrity rafflers database produces the eventual winner!
That celebrity personally pledges an additional $5 million dollars to their favorite charity and or cause etc! So if Bill Gate’s database produces the person with the winning raffle entry, old Bill pledges an additional X number of millions to one of his favorite charities and or causes etc!
And he (or whoever) the winning celebrity raffler is, takes enough money from the other entrants and pays full current market value for the house (and or asset) and the rest gets donated!
And they do this celebrity raffle concept once per month! All over the world! With different well known iconic celebrities participating each month! And at the end of every year, they have a big gala and name (and award) the top three money raisers for that particular year! And give them plaques and all that bit!
But here’s the real/main point! By comparison, which event do you think will raise the most money! Beyonce & Jay Z or the “celebrity raffle” concept! Bingo! So would you not agree, that ultimately, your overall marketing success, will rise or fall with the level of your current marketing ideas!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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Hey Mark,
Just got on to your series. As of this moment I’m still trying to calculate the 200,000 x 700,000… all I can say is that will be a lot of money! LOL
But the idea of your this post is clear. Keep doing the same thing, you keep getting the same result. Venture out of the ordinary and you’ll expand your horizon’s a bit and add on to your fundamental marketing.
This reminds of the book “The Alchemist” by Paulo Coelho where the moral of the story is quite similar. Alchemy as far as marketing, is the marketing that we know, and the ideas we add upon it to reshape it to what it can become!
Thanks for sharing! You always get your audience to think and use the power within themselves!
Sherman Smith recently posted…Kingged.com Review: Why You Want To Be Active On Kingged.com
Absolutely Sherman!!
I couldn’t agree more with your assessment! And now that you’ve mentioned
that book “The Alchemist” before in another post, which means that it definitely has to
go on my “books to be read” list! Thanks!
And like you, I couldn’t quite figure out how much money that would be either!LOL!
But as you also mentioned,the hypothetical marketing examples main intent is to expand our creative thought processes and
to push the bar of what’s truly possible, should we choose to go there!
And finally…. thanks for that awesome comment at the end! I’m never trying to consciously to
the audience to think a certain way per se.
As you mentioned… instead it’s more like you pointed out, my real aim is to
all of us to not only recognize that (as you pointed out), we all need to learn how to tap into
what’s already inside all of us!
Because there’s far more there than we even know, suspect or give ourselves credit for!
Thanks for stopping by and sharing your extremely powerful insights!And for your continuous support!
both are much appreciated!
Hi Mark.
This is another post in your series that challenges us to pioneer new territories for our marketing campaigns.
You certainly have the right concept here. Expand the aquarium, or stop growing! I like that. It’s like I heard that women in some cultures, many centuries ago… wore wooden or otherwise constricting shoes in order to have tiny feet, which I guess was all the rage in their times.. lol
Anyway, your point is clear. Do the same old stuff and your marketing will stay small and your business will be stuck in neutral. Explore new methods, always. Some will fail, of course, but others will let your business grow immensely, and often in ways you didn’t even think of.
It’s a journey… keep moving forward.
Donna Merrill recently posted…Joint Ventures
Absolutely!
Or to say it another way, a little less eloquent that you did!LOL!
If you constantly surround and immerse yourself by non inspirational and or non creative thinkers!
Guess what? Sooner or later you will slowly adopt their way of thinking and ultimately doing and approaching
things!
On the other hand, if you find yourself an inspirational and motivational blogging syndication and or FB group etc.
Their expertise, skill, positive and encouraging uplifting attitudes and leadership will propel you forward, to what you previously
thought were unattainable heights!
And that’s what we’re all constantly striving for! Thank you Donna!
I can always count on your extremely keen insights and kind words of encouragement Donna!
And your much needed continuous support!Thanks! It’s all greatly appreciated!
You have shared great nuggets on your post. i like the point you raised that we a direct result of the continuous input we are allowing ourselves to be exposed to. Powerful.
Thanks for the share.
Siphosith recently posted…Simple Tactics For Lead Generation Process Uncovered
Thank you Siphosith!
We need each other to consistently push and redefine what we think are
our self imposed boundaries!
That way, we’ll keep asking, “how high is high/”
Don’t you agree? Thanks so much for stopping by and sharing your thoughts!
Both are greatly appreciated!
Inspiring way you’ve continued to expand on this concept Mark! And, thank you for your kind words. I am truly humbled and ever so grateful for your confidence and support. 🙂
Marquita Herald recently posted…When Stress Becomes a Way of Life
Much deserved M!
Yea, both you and Neamats comments inspired me to go any further with that initial
concept! So thanks for that!
I truly hope your 100 day challenge results feedback is all you hope for!
And your launch goes well and exceeds your expectations!
Thanks for sharing your thoughts and for your continuous support!
Both are greatly appreciated!