Wanna Inexpensively Build Your Brand Equity For Your Retail Fragrance Distributorship?

  (Without The Need For A Massive Advertising Budget!)

So what’s your current or future plan? To build your brand equity. While literally doing so on a shoestring budget. You are more of the creative marketing type anyway, aren’t you. (No worries, me too!)

So ho are you going to start making your mark. In your local market anyway. Even or especially if you’re not starting out with a massive, traditional marketing, advertising and or promotional budget.

This ought be interesting! Don’t you agree?

Entrepreneur Stand Ready To Pivot! (In The Direction Your Creative Marketing Efforts Take You!)

Let’s suppose. In order to start things off. (Hopefully in the right marketing direction.) You and or one of your major competitors. Approach some of the popular, local bar owner(s) in your local area.

And here’s what you propose. In order to inexpensively market test. Some of your most popular fragrances. (Including the new ones.) You offer to first.

Let any and all of the female bartenders. To sample your fragrance of the month. Bring 2-3 32.oz sample bottles. Let these potential goodwill ambassadors.

Sample each one. Whichever one. (If any!) They decide they like the best. You have a simple offer for them. Come to your store alone to pick up their purchase.

And they save 10 or X% off the purchase price. However, simply for dragging a friend with them. Who’s at least 18. And for joining your steadily growing opt in email list.

They automatically get to purchase any one 64 oz fragrance of their choice. At your actual hard cost! Say what? And as long as their friend/guest joins your VIP opt in email list.

Before they leave the store that day! They automatically save 25 or X% off any purchases they make.

Give Your Best Customers Valid Reasons! (To Help You Spread The Word!)

Here’s the marketing kicker. Which literally kicks things into marketing over drive. You get permission from the owner(s.) To lightly spray your featured fragrance of the month. In their women’s bathroom.

And place a sign on the inside of the door. So as the ladies exist the ladies bathroom. It reads something like. “Like our featured fragrance of the month?”

See the bartender. To get your extremely time sensitive discount coupon! Plus enter our monthly “Free Drawing!” For your chance to win two 64 oz fragrances of your choice!

That should motivate at least some of them to join your list! And you’ll also run a 60 day contest. Depending on how many female bartenders each local bar has.

But the one who generates the most paying customers. Every 60 days. They automatically win an extremely eye catching! Pair of diamond studded earrings. With a current retail value.

Of at least $450 or X dollars a pair! Is that a creative way to build your brand equity inexpensively or what?

You Just Need To Consistently Apply A Little Creative Marketing Elbow Grease! (To Your Current And Future Marketing Efforts!)

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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