Thank Goodness You Have Alternative Ways To Spend Your Advertising Dollars!

(Try To Avoid The Whole Institutional Approach!)

Hopefully you do realize and appreciate the fact. When it comes to strategically investing your advertising dollars. You definitely have a choice!

Try to avoid the outrageously expensive! One and done approach. What I mean by that is. You run some type of outrageously expensive! Traditional radio, TV or major local newspaper ads etc.

That institutional stuff is barely a one to one return. But only if you have extremely deep pockets! And tons of patience. Because outrageously expensive, traditional ad campaigns are extremely short lived. And there’s very little residual effect as well! Don’t you agree?

The One And Done Approach! (Is Simply Way Too Expensive!)

Ladies & gentlemen take a look at the screenshot image below. You’re talking some major bling here! Look at those bands. The screenshot image from below. Is taken from a full page ad. This retailer paid for.

Wanna take a wild guess? How much they paid for it. (I’d say too much!) Nevertheless, all types of independently owned retailers. Practically every week or month. They waste literally tens of thousands of dollars.

On those outrageously expensive, dismally performing! Hit and miss traditional ads. In high end glamour magazines. That’s where I got this screenshot image from. Sure people in high end dr.’s offices or in the lobbies of high end commercial buildings.

High income earners will definitely see the ad. Along with a gazillion others in advertisers in the magazine.

On the other hand ladies & gentlemen. What if this same independently owned retail jeweler. Had their top managers and sales reps.

Reach out to other local advertisers in this high end magazine. And allow them to purchase any one piece of high end designer bling of their choice.

This way, their local social influence gets leveraged.

Make Profitable Lead Generation An Integral Part Of Your Long Term Marketing Strategy!

Of course these highly influential locals. Have a choice. They could either join one of your VIP opt in email lists.

And drag a friend with them to your store. They do that. And they can get to save up to a maximum of 40 or X% off. Any one piece of designer bling. With a maximum of $5,000 dollars.

Let’s say the actual hard cost is 50 or X% off. Or $2,500 dollars. Think of all the positive, viral word of mouth and mouse buzz. Those local men and women of influence.

Can and will help you and or your major competitors brand visibility. For literally a fraction of the cost. Don’t you agree?

Are you interested in being or becoming more strategic with your advertising dollars? Well alright then!

Try Not To Copy The Extremely Large Companies! (When It Comes To Your Ad Spend!)

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