Why Sometimes What’s Really Needed Is Some Really Simple Customer Retention Strategies!

So when it comes to at least strategically A/B split testing some sort of simple and potentially profitable customer retention strategies or tactics. Are you in or out? This is good to know.

Because whether you realize it or fully appreciate it just yet. The sooner and more comprehensive you or your major competitors customer retention strategies are. And the more long term residual benefits they’ll continuously yield.

And this isn’t just empty or baseless theory. Sadly most of your major competitors if not content. They are sort of okay with constantly spending a lot of money on outrageously expensive, dismally performing traditional advertising or promotional campaigns.

If they have or (sadly!) they honestly think they have this type of money and other extremely valuable and potentially profitable resources to waste on this outrageously expensive approach. Let them do it. You on the other hand.

Can and should start to systematically distant yourself from the pack. For literally pennies on the dollar. And this is what you want, is it not? Me too.

So What Are Some Of The Best Customer Retention Strategies You Or Your Major Competitors Should Be At Least Inexpensively A/B Split Testing?

Initially it’s gonna depend on your long term financial goals. Because you or your major competitors may be more interested in merely capturing semi qualified leads at strictly break even cost on the initial front end of your sales funnel. Knowing going in. You’ll consistently make the bulk of your long term gross profits on the back end of your sales funnel.

Case in point. On the initial surface. It probably seems like there is very little meaningful connection. Between a local, independently owned, single location, Mom & pop pizza shop.

And an independently owned, single location, retail appliance dealer. Right? Agreed. But rest assured entrepreneur. There most certainly are. Case in point. The local men and women who love frequently eating at the pizzeria shop.

Guess what else a certain percentage of these same men & women absolutely love as well? If you guessed state of the art retail appliances. You are correct.

So here’s what the extremely marketing savvy retail appliance dealer initially proposes to the pizza shop owner(s.) Because remember. The retail appliance dealer owner(s) have known and been extremely loyal customers of the pizza shop for years.

One night about an hour before the pizza shop (or local barbecue place) closes for the night. The retail appliance dealer and a few key staff members are actually in the pizza shop. And they notice. (A.) How much left left over pizza and wings the shop has. (B.) How much unsold pizza and unsold wings they literally throw out on a daily basis.

You add these daily costs up and over the course of a year or two. And it quickly becomes obvious to every one concerned. This small business is constantly losing a ton of money on unsold pizza & wings. Right?

Look For Unconventional Ways To Help Other Non Directly Competing Vendors Reduce Or Eliminate Altogether Some Of Their Fixed Costs!

Going forward. Here’s what you initially propose the pizzeria does to accomplish at least two short term goals.

 1.) First: Reduce some of their fixed daily, weekly or monthly overhead. Say what?

2.) Second: Create some reliable, passive income. Without adding any additional overhead costs to their operation. Or if and when they do create any additional overhead. Their newly created income stream will easily cover it.

Because going forward. Here’s what you or your other retail appliance dealer competitors suggest the pizza shop at least inexpensively test. You suggest. Starting about 60 minutes before the pizza shop closes each night.

The pizza owner(s) will start selling all the pizza slices or full pies at their actual hard cost. Say what? Think about “what” type of long term, positive residual word of mouth and mouse buzz, this type of non traditional marketing strategy will consistently yield.

But unbeknownst to the general public. (Not yet anyway!) Your retail appliance dealership is paying the pizza shops actual hard cost for this particular marketing strategy. This way they’re not out of anything. Say what?

But the pizza shop owner(s) receive the goodwill of some of their most loyal, long term repeat customers. Right? No doubt.

There Are Far More Previously Untapped Ways For You Or Your Major Competitors To Be Of Service To Other Non Directly Competing Vendors!

The primary reason “why” you or your major competitors are more than willing to 100% finance this type of non traditional marketing strategy. Is because as the word steadily spreads, both on and off of social media. About this particular Mom & pop pizza shop.

Which strategically sells their slices and pies at their actual hard costs. The last hour of every night they’re open. Say what? Say they close at 11 pm M-Thursday. But they close at 1 o’clock am Friday & Saturday.

So anybody who either comes to the shop an hour before the shop closes. Whatever they order. They get it at the pizza shop owners actual hard costs. Huh?

And in this particular, (hypothetical marketing example only!) The extremely marketing savvy retail appliance center gladly finances these promotional costs for the pizza shop. Why you so skeptically ask? Let’s discuss that even further coming up very shortly in part two. Okay?

For now. Can you better appreciate why you or your major competitors definitely need to start at least inexpensively A/B split testing some sort of potentially profitable customer retention strategies and tactics? good. See you in just a little bit in part two.

Don’t Be Shy About At Least Inexpensively Testing Some Type Of potentially Profitable Customer Retention Strategies Or Tactics!

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