Who Says Your Exchanges Can’t Be Converted Into A Cash Cow?

   (And Start Padding Your Bank Account!)

Over the years ladies &  gentlemen. Think about how many times you’ve gone into a retailer of some kind. But especially a local, independently owned retailer.

And seen a line of local consumers. Waiting to either exchange or get their refund. (Now here’s a thought. Which should definitely your creative marketing juices flowing!)

Who says your exchanges can’t be converted into a cash cow? And long term profit center! Sounds a bit odd, doesn’t it?

Ethically Reward Your Loyal Customers! (And Watch Your Long Term Gross Profits Soar!)

Picture this. Some local customers. Step into one of your major local competitors store. And they either exchange a product. Or they request and recieve their refund.

Maybe a small percentage of them. Offer their customer. An extremely time sensitive “bounce back” offer. Discount savings coupon of some kind. Sadly, most don’t! Not only do you offer your customers their choice. Of either.

An extremely time sensitive “bounce back” discount coupon. But if they’re not already one of your opt in email subscribers.

If they join at least one of your main opt in email list right then and there. They will automatically receive. Another extremely time sensitive “bounce back” discount savings coupons. Via their email.

Which they can use before they actually leave the store. (BTW fellow profit seeking entrepreneur. ) Based on that last strategy alone. Do you an inexpensive, potentially profitable strategy or two! Just waiting to at least be inexpensively A/B split tested!)

If not! But you’d definitely like to. Go ahead and schedule your free 30 minute brain storming session now!

Your Customers Need A Reason To Help Spread The Word!

And here’s another. Incredibly low hanging fruit marketing opportunity. Just waiting. More like begging to at least be inexpensively tested! By you and or your major competitors. Any customers standing in the refund/exchange line.

With kids a certain age and under! Make sure the supervisor or assistant supervisor in charge of that department. Make sure they give the adults their choice!

Of an extremely time sensitive gift certificate worth X. To a local. Non directly competing. Independently owned bakery. (Which is one of your local Joint Venture/JV partners.)

Or they get an extremely time sensitive “bounce back” offer to your store. And as long as they spend over $100 dollars or X. Their name automatically goes into a free monthly drawing. For their chance to win a $500 or X dollar shopping spree! Plus a free, state of the art. 65 inch flat screen TV!

Which is potentially an X dollar total value! My friend. Clearly this just the initial tip. Of the proverbial marketing iceberg! Don’t you agree? Are you starting to get the idea? Of how your exchanges can be converted into a cash cow! While your major competitors continually miss out!

Entrepreneur There’s A Ton Of previously Tapped Marketing Possibilities! (Just Waiting On You And Or Your Major Competitors To Leverage Them!)

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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