Who Says You Can’t Effectively Use Ethical Bribes?
(To Consistently Generate More Business!)
Okay entrepreneur. For just a moment. I want you to put yourself in the shoes! Of someone. You know, like, trust and totally respect. Like say a bestie. Or a sibling, co-worker and or respected colleague etc.
And their drag you with them. To some local business and or showroom. And as the two of you enter. They flash their card. Or swipe something. To indicate they’re a regular. And you’re given a sealed envelop. With the words written on it. (In big, bold letters.)
“Are you the next $100 dollar coupon winner?” A rather provocative question don’t you think? It’s sure to raise more than a few eyebrows, agreed? (And then the lower fine print reads. “You must open it at the counter to find out!”
That’s a pretty creative use of ethical bribes. Don’t you agree?
Why Not Take Your Brand Visibility To The Very Next Level Or Two?
A couple of really cool marketing strategies and tactics are in play here. First of all. (Besides the fact.) You and or your major competitors. Definitely need to know your ideal customers.
Total lifetime customer value metrics. Before you can even begin! To consider testing. This potentially profitable strategy. You’d better have a pretty realistic idea!
Of what you’re idea customer and or client is worth to your business and or service. Over time. Or you may be end up financially upside down. And ultimately out of business.
But providing your ideal customer is worth several hundred. To several thousands of dollars. Over time to you! Then it probably makes sense. For you and or your major competitors. To offer at least one of them. Any ethical bribe of $100 dollars or more, correct?
Because here’s the thing. not everyone will be receiving your $100 or X dollar credit. (You understand that, right?) Instead your typical ethical bribe. For your tag along VIP visitors.
Will be based on whether they join your VIP opt in email list. Before they leave your store/showroom that day! And the more they spend that day. The higher percentage savings they earn!
And obviously, the more they save! The louder they will continuously be. Both on and off of social media. Don’t you agree?
There’s Definitely A Reason Why Your Best Customers Are So Potentially Valuable And Influential!
The next big thing is. (And this is critically important for you to understand ladies & gentlemen!) Who says whatever is inside the envelop. Has to be provided only by your particular business and or service!
Because it definitely does not! It could and should be some or one of your top. Non directly competing Joint Venture/JV partners. And or one of your top. Non directly competing cross promotional partners.
They provide one, $100 or X dollar credit coupon per day! For the total number of days. Your business or service is open per week. And the other coupons they include.
Offer anywhere from 10-25 or X% off their current retail prices. There’s a ton of previously untapped marketing opportunities here! (When you ready to explore the potentially profitable possibilities!)
Go ahead and schedule your free 30 minute brainstorming session now! Hopefully you’re even more excited! About the potential uses of ethical bribes!
Don’t Stop Looking For Some Low Cost Ways! (To Constantly Over Deliver!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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