What Powerful Three Lessons Can You Learn About Successful Online Marketing From Complete Strangers?
Ladies & gentlemen, (honestly) is there anything worst, that you can think of, or that you’re willing to admit to, than sitting at home, curled up in your favorite chair.(Or your very special place!)
You know the one favorite chair or the special place I’m referring to, right?
And maybe you got an ice cold, (you fill in the blank 😎 ), or maybe it’s just a bowl of your favorite ice cream.
(Anyway), just as you’re about to be able to relax and finally dig in and thoroughly enjoy the taste of that extra rich, extremely creamy caramel melt in your..!(Hold that thought!)
One of two things always seems to happens!Either your phone or doorbell unexpectedly rings! (Don’t you just hate that?)And either way, it’s a non requested solicitation from a complete stranger, trying to (what else),pitch you on this or that!
Is that the absolute worst or what? Complete strangers,(who know) absolutely nothing and or very little about you, your current situation, your finances, your business and truth told, could probably care less!
Yet there they are, plugging away, trying to separate you from your hard earned money!Is that like the most annoying situation to find yourself in or what? Actually, there may be one particular situation that’s equally bad, if not worst!
So What Three Extremely Powerful Marketing Lessons Can And Should You Learn About Successful Online Marketing From Complete Strangers?
So entrepreneur here’s the thing. Seriously, your potential customers or clients, they didn’t join and or connect with you and or your business, on the various social media sites, in order to be constantly bombarded with your or my endless solicitations!
And while I’m at it. They absolutely don’t or didn’t appreciate you adding their name to your on or offline newsletter, without their actual permission!(That’s so not cool BTW!) I know you think your particular newsletter and or ezine is all that!
But to this point, because (truth told) they simply don’t know you well enough yet, to accurately make that determination!Give the relationship a chance!
But if they’re ever gonna get the chance to really know, like and trust you well enough to eventually become a paying customer and or client.
That eventually goes on to, not only consistently refer new business, but constantly sing your praises high and low!(Both on and offline BTW!)
You might wanna avoid the following three all too common online marketing mistakes! And learn three powerful marketing lessons, complete strangers, can and will definitely teach you about successful online marketing!
1.) The first extremely powerful marketing lesson:Â Entrepreneur, there is practically nothing worse and more temporarily distracting and (let’s be brutally honest here), downright annoying!
Than for an extremely busy offline (traditional) bricks & mortar business owner and or service provider, busily going about their day, desperately trying to deal with and overcome that days seemingly endless challenges!
When, in walks a totally uninvited and totally unexpected solicitor (complete stranger) of some kind! Trying to take the entrepreneurs single minded laser focus away from their current challenges, in order to sell them something!Surprise! 😎
And it’s extremely hard to focus on (both) what they’re marketing and it’s supposed “benefits”, while simultaneously  remaining laser focused on their true bread & butter! And all because, an uninvited temporary stranger, decided to stop by unannounced!Good luck with that!
So “how” does an unwanted and uninvited solicitors marketing missteps, translate into helping you become a better online marketer, you so skeptically ask? 😎 Elementary Watson!Elementary!
Entrepreneur, stop with the unsolicited emails already!In other words, don’t be an unwanted and totally unwelcome spammer of any kind! The recipient is quickly losing whatever potential remaining respect they may have had for you by the second!Before you started endlessly bombarding them with your unwanted email solicitations!
Complete Strangers Can And Will Become Friends And Then Reliable Customers Or Clients If You Give Them A Really Good Reason For Doing So!
 2.) The second extremely powerful marketing lesson: Picture this, the sun has just set as you’re pulling into the parking garage at the local mall. It’s not pitch black in there yet!Â
But it’s definitely dark enough for alarm, when suddenly from (seemingly) out of nowhere, a rather large (what initially appears) to be a male figure, is staring into your drivers side window!Say what?
And they’re wearing this rather creepy looking mask, covering their entire face and their motioning you to please roll down you window, so they can can (supposedly) talk to you!Huh?
Now honestly ladies & gentlemen, who’s gonna trust any man or woman you don’t know and just met, in a situation like that? Once again, you’re left scratching your head, “wondering” what if anything, does that type of situation have to do with successful online marketing?
Entrepreneur, lose the defaulted “gravatar” image already!Because displaying it next to your comments, simply doesn’t project trust at all!
Haven’t you noticed or wondered (out loud) why your comments, constantly either get deleted and or they’re sent straight to the bloggers spam box!Who walks around in the real world, (either) wearing a mask or covering their entire face?
And BTW, just saying, you ought to get a real picture of yourself, (if it makes sense to do so) and place in the header of your mobile responsive WordPress blogs header, located on your blogs home page!(And of course on your “About” page too!)
That way your first time visitors can immediately start associating your picture with your content!(Again, but only if it makes sense to do so!)
Would You Be Silly And Short Sighted Enough To Actually Marry A Complete Stranger On The Very First Date?
 3.) The third extremely powerful marketing lesson: The incredibly brilliant Seth Godin, was the very first person, that pointed out the obvious to me and so many other struggling online marketers, when he advised, not to propose marriage on the very first date!
Translated; when a first time visitor lands on your site, they’re primarily looking for information initially! They’re sort of conducting ongoing research! So just like you wouldn’t (or definitely shouldn’t) be proposing marriage after your very first date!
Your potential online prospect needs a little time to get to know, like and trust you better!Before they can commitment to becoming a paying customer or client etc!
And the very first time they land on your WordPress blog and or website, you are (like it or not) total strangers!That’s where your target specific, opt in email freebie lead magnet offer, heavily comes into play!
Offer them your market tested, free list building, “how to” problem solving giveaway first!
And once their on your list, then use your strategic follow up sequential email messages process to convince them to become a paying customer and or client etc.Entrepreneur, the sooner you incorporate those three brain dead simple strategies and tactics into your online marketing process.
The sooner you’ll start systematically converting total strangers into paying customers and clients!Don’t you agree?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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