Wanna Know How To Increase Retail Sales Profits? (Without Hiring Outrageously Expensive Ad Agencies!)

 

 

Have you ever hired a traditional advertising agency of any kind? They weren’t exactly cheap, right? And were you really pleased with the results? This being the case. Are you finally ready to discover how to increase retail sales profits without having to hire another one of those outrageously expensive ad agencies?

If so. Congratulations. Because you are exactly in the right place. Granted while you or your major competitors will definitely need to constantly apply the proven marketing/promotional fundamentals as often and as precisely as possible.

And by doing so. You’ll quickly notice a gradual and in some specific cases a dramatic increase in both your initial front end or long term back end gross profit margins. For literally pennies on the dollar. Plus you can not only create but nurture your long term residual profits over time. And do so for a whole lot less up front out of pocket cost.

Or if you prefer. Both you and your major competitors can continue to waste a fortune on outrageously expensive, dismally performing, traditional advertising campaigns or promotions. The choice is yours.

Wanna Know How To Drive Sales In Retail? (Just Like The Ultimate Insiders Do!)

Good question. First let’s properly introduce the three main local players for this strictly hypothetical marketing illustration purposes only.

And after doing so. Hopefully you can truly appreciate the marketing flexibility. So there’s your double location retail furniture store. Then there’s the single location, non franchised carpet cleaning business owner. And there’s the single location gourmet coffee shop.

And since your retail furniture business knows your ideal customer, currently has a total lifetime customer value metric of somewhere between $400 – $15,000 dollars. Give or take over  the next five to seven year period.

Actually your total lifetime customer value metrics are slightly a little higher for your second location. Because its’ located in a popular mini strip mall, in a much higher income producing side of town. (But in order to keep things simple and easy to mentally digest. We’ll go with the previously mentioned numbers.)

So you or one of your top marketing directors initially approach both previously mentioned local business owners. About periodically participating in your quarterly free monthly drawings. Say what?

Wanna Know How To Be Successful In A Direct Sales Company? (Like A Popular Retail Furniture Outlet.)

One of the incredibly inexpensive, yet efficient ways you or your major competitors propose to help the two other local business owners. Is by holding your incredibly popular, quarterly free drawing. Huh?

Approximately every quarter, (every 90 days or) give or take. You’ll allow both your extremely loyal walkin customers. Plus your online visitors who join one of your main opt in email or text message lists to enter your popular free quarterly drawing.

And they get the chance to win a $10,000 dollar master bedroom suite. (Truth told your actual hard cost are only about $4,700 dollars give or take.

Plus the item is a closeout sale item in reality.) Nevertheless, About every 90 days an additional 1,800-2,300 locals join your opt in email or text message list.

And statistically speaking. About 90% remain active subscribers. And here’s how you or your major competitors initially help the local gourmet coffee shop owners dramatically increase both their initial front end. And long term gross back end profits.

You send a series of extremely time sensitive follow up emails 9or text messages!) to all 99% of the runner ups. And they are advised to come to your furniture store. And simply for dragging a friend with them whose at least 18. Before the expiration date on the digital gift certificate expires.

Some Proven Form Of Strategic Marketing And Brand Building Should Definitely Go Hand In Hand!

They automatically receive two big bonus gifts with a combined value of X.

1.) First bonus prize # one: As you might expect.(For an extremely limited time.) Every subscriber who drags a friend with them to your store whose at least 18. Before your extremely time sensitive digital gift certificate expires.

They automatically save 40% off their total purchases up to $2,000 dollars or X. Come alone and they only save 10% off up to $500 dollars.

2.) Second bonus prize # two: Every subscriber or walkin customer who comes to the store within 72 hours of the time sensitive sales event. If they’re a gourmet coffee lover. They’re gonna love this next marketing gesture.

A few tables will be set up where their gourmet coffee shop JV (Joint Venture) partner will be serving Xtra large plastic “Big Gulp” cups of coffee to the furniture stores customers.

You Can Increase Retail Sales And Still Be Or Become A Hero Too!

But here’s the big marketing twist. Usually this Xtra large plastic “Big Gulp” cup of extremely great tasting coffee would usually retail for at least $5.79 per cup. However, the cups will have the gourmet coffee shops local address and phone number on them.

And the patrons will be told. Going forward. Every time they bring them to the gourmet coffee shop. Instead of paying $5.79 per cup. They only pay $.99 cents from now on. Say what? So you know a certain percentage of these recipients will definitely.

A.) Stop by the gourmet coffee shop far more often. Correct? Absolutely.

 B.) Starting spreading the word both on and of of social media, right? For sure. (And who knows what this positive word of mouth and mouse exposure will be worth over time.)

C.) They’ll definitely start spending more money each subsequent visit. Since they’re saving so much on a gourmet cup of coffee. These outrageous savings will definitely lead to additional purchases of five, ten and twenty pound bags of gourmet coffee to take to work and share with their siblings and neighbors etc.

This Is How You Or Your Major Competitors Inexpensively Maintain Customer Loyalty!

In reality it’s your major furniture concern who actually picks up the tab for the cost of the Xtra large “Big Gulp” plastic cups. Huh? Here’s why. From time to time. You or your major competitors will purchase ten or twenty of the gourmet coffee shops twenty pound bags of great tasting gourmet coffee.

And you’ll give them away as free “thank you!” for doing business with us gifts. To some of your most loyal, individual residential and commercial customers. (Including local couples.) And for some of your most loyal commercial customers. Who’ve literally spent over $10,000 dollars with you over the years.

And you’ll provide X number of plastic Xtra large “Big Gulp” cups for every employee who requests one. This way they can visit the gourmet coffee shop as often as they wish to. And save big on their future gourmet cups of coffee or other beverages.

Coming up shortly in part two. You and your major competitors will discover how you can and definitely should JV with a local non franchised carpet cleaner. Okay? For now. Are you definitely starting to have a better idea how you or your major competitors

The Better You Or Your Major Competitors Develop Your Retention Strategies! (The More Long Term Gross Profits You’ll Make!)

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