How To Use Offline Inexpensive Direct Mailers To Increase Your Online Profits!

How many extremely savvy small business owners and or cash strapped service providers do you think are slightly negative about aggressively (or even passively) using offline direct mailers to make more money? In fact, are you interested in discovering how to systematically increase your online profits, simply by strategically using 8.5 x 11 (either) one or two sided flyers?

One of the major reasons that most (otherwise) extremely cost conscious small business owners consistently strike out with regards to their use of direct mailers, is because they come out of the gate incorrectly? Huh? Case in point; they’ll use door hangers to blanket complete or at least partial areas in certain neighborhoods.

While the concept of door hangers itself makes economic sense, utilizing them to canvas areas of complete strangers does not! Which brings us to the effective use of offline, standard one or two sided flyers, strategically placed, in order to increase your online profits!

 So How Do You Increase Your Online Profits By Inexpensively Using Offline Direct Mailers?

Have you noticed “how” much better your typical response rates are when the recipient already knows, likes or trusts you? Or if they know or trust somebody positively connected  to your company? Case in point; let’s take a high profile company like the Marriott hotel chain. And let’s say that they (meaning Marriott’s or major hotel chain X) does either a co-op and or joint venture promotion with a major airlines.

For ex: imagine this scenario, you (or some other) high priced room customers, anybody that pays $500 a night for a room and up! Shortly after they’ve checked into their room, a Marriott employee simply slides a simple (market tested) one or two sided flyer under the patrons door.

And it’s from (said major airline X) and the flyer offers these big spenders the chance to go to the airlines website for a chance to (what else) enter their exclusive monthly free  drawing, that’s only available to the extremely valuable customers of Marriott’s worldwide hotel chain!

But only those patrons that have spent a certain amount per night on the cost of their room! Each month, two grand prize winners, (one male & one female) will win 5,000 in frequent flier miles! Cool!

Irregardless of how many frequent flier miles they may already currently have. And  each month,everybody else (meaning) all the runners up for that month, they automatically receive vouchers for 20% off their next stay at a Marriott hotel chain! On any room they choose, provided the room is actually available!

Plus, the airlines will also send them (either periodic text messages)  and or periodic  special VIP customer email alerts on daily or weekly cancelled flights, to any major destination across the entire country!

Isn’t It Amazing What A Simple Flyer Can Do To Increase Your Bottom Line!

Keep in mine, Marriott’s only has 4,000 destinations worldwide and 18 various brands to go with it! They could and should start small and inexpensively test which products and services, that their high paying customers respond best to.

And reach out to those various providers/vendors and put together something mutually beneficial! Here’ s the point: do you think, this type of direct marketing approach makes more strategic sense for the effectively use of flyers?

Or should a company keep plastering flyers all over neighborhoods, where they’re not even sure if the people in those particular neighborhoods, even need or want their particular products or services!

Hopefully, you can see how this type of non traditional marketing approach can and will easily help you (or your) major competitors, increase your online profits! Any questions?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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