This Is Why Brand Awareness Marketing Is So Potentially Profitable!

You probably don’t initially view things from this particular, potentially bank account filling marketing perspective, just yet.

But hopefully over time you will. Because each time, you (and I) pro-actively promote, advertise and or use some type of, non traditional marketing strategies and or tactics.

Whether you currently appreciate it or not. Your business, startup entrepreneurial venture and or service etc.

You’re actively engaged, in some type of brand awareness marketing campaign and or promotion.

Of course, on the surface, it probably doesn’t feel that way, does it? And just so there’s no profit repelling confusion here.

In this sense, the rather broad term brand awareness marketing campaign.

This just refers to, the almost immediate reaction, response, (and or) lack there of. Your primary target audience has, when they’re initially or continuously exposed, to your primary, advertising, promotional and or marketing campaigns. (No matter which on or offline promotional mediums, you choose to use.)

If their overall reaction or response, to your various, marketing and or promotional campaigns are positive. Congratulations. Many positive, and potentially profitable things, are about to start happening. On the other hand, if their overall response(s) are not so good.

Then by all means, please keep reading…

So Why Shouldn’t Your Customized Brand Awareness Marketing Strategies Or Tactics Out Perform Your Outrageously Expensive Traditional Advertising And Or Promotional Campaigns!

For just a moment, stop and consider, the overall, long term affects, of this none traditional marketing strategy. Let’s suppose, you’re the PR (Public Relations) director for a single location, upscale, designer, retail jewelry store.

And because you and all the other staff, (in essence) get first look, at all of the stores, about to be discontinued closeout inventory. You purchase, a set of super discounted Rolex watches.

One for you and one for your wife (and or) live in significant other. Normally,  these particular models, would easily retail for at least $,6,000 dollars each.

However, because of your long association /positive relationship with the owner(s), you’re allowed (and truth told), highly encouraged by the owner(s), to purchase both watches, for a staggering 60% off their normal retail value.Say what? That’s correct. Your total cost, is just $,4,800 dollars for both, plus any and all applicable taxes and fees.

Instead of the normal retail rate of $12,000 dollars and change.

Can You Think Of A More Straight Forward Way To Create Some Viral On And Offline Word OF Mouth Or Mouse Buzz?

And to top things off, with a huge,positive marketing exclamation point.The extremely marketing savvy jeweler, also throws in, an incredibly beautiful pair, of diamond studded earrings for your spouse/ live in significant other. And normally, these extremely eye catching earrings, would normally retail for at least, $450 dollars a pair.

Instead, you get them at the jewelers actual cost, of just $200 (or X amount of dollars) more.Huh? Now of course, the extremely marketing savvy jeweler, already knows what to expect, going forward.

Whenever your spouse, interacts with both, her professional and personal inner circles, correct? Bingo! But here’s the kicker. Because you’re in the process of listing your townhouse for sale.

When one of your areas top, female real estate brokers, sees your wife-s extremely eye catching bling. And want’s to know the entire 411 about, how and where the both of you purchased, such great looking, designer jewelry.

Your marketing light bulb immediately goes off.

Why Continuously Spend A Fortune On Outrageously Expensive Traditional Advertising And Or promotional Campaigns! (When You Can Easily Invest A Fraction Of That Amount And Create Up To $500 Better Results Long Term!)

Case in point. Here’s what you eagerly propose, both your designer jeweler client and the extremely well connected realtor do. You have the realtor arrange, for your jeweler client, to address, at least 25-40 local realtors, at one of their monthly or quarterly meetings.

And the jeweler makes an on the spot, extremely time sensitive, you must act by the end of the day. “OTO”, -One Time Only- type of offer.

Basically, every realtor and or attendee in the meeting, can either, purchase, one extremely nice pair of earrings, a watch,(guys definitely included) or an extremely eye catching, diamond studded necklace.

And as long as they subscribe to the jewelers opt in email/mobile marketing list. They can purchase any one piece of designer jewelry, and save up to 50% off the normal retail cost.

Plus, they will all be given, ten,(or X number ) of extremely time sensitive, discount coupons, which they sign their names on the back. So the referral business is easily identifiable.

And the first three referrals they each provide, as long as it’s before the stated dead line.They automatically get to purchase, an additional piece of jewelry, up to $5,000 dollars, at the jewelers actual actual cost. Say what?

Can You Live With Becoming And Developing Into A Much Better Promoter Than Your Major Competitors!

And just for the sake of illustrating some hypothetical numbers. Let’s say there’s a grand total of 40 local realtors at this particular monthly meeting.And 25 of them, or 62.50% of them, leap at the chance to take advantage, of this extremely time sensitive offer.(25/40 = .6250%)

And remember.Not only are these 25 (or X) number of local realtors and or real estate related professionals, going to instantly become, long term, walking talking billboards, for this extremely marketing savvy retail jeweler.Right? Absolutely.

But they all know, at least 25 other individuals, do they not. So what’s 25 x 25 equal? The correct answer is enough. But the technical answer is 625, primarily local individuals.

With their own, professional and personal inner circles, correct? Absolutely. And typically, about 30% of those 625, will become, first time customers, (within 10- 90 days or less.)

Which means, if those 187 first time customers, (30% of 625), spend on average, just $300 dollars each. That equals, an additional $56,100 dollars.

Without the jeweler spending or investing a nickel more, on any type of outrageously expensive, traditional advertising and or promotional campaigns. Let’s see your major competitors top that.

The main point being. Unless you want to. You certainly don’t have to, constantly invest a fortune, on some outrageously expensive, dismally performing, traditional, brand awareness marketing campaign.Don’t you agree?

See you in just a little bit in part two, okay?

Go Ahead And Decide To Not Only Become Tactical But Strategic As Well!

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