This Is Proof Positive You’re Definitely Better Off Creating Your Own Opportunities!

So when the last time you ran any type of traditional paid ad campaign of any kind? And how did or how is it going? Are you constantly doing more than your fair share of strategic A/B split testing? If not, more than likely.

Especially if you’re just starting out. You’re probably not maximizing your long term profit generating potential to its full extent. Simply because, as of right now. You haven’t discovered which main power headline, (CTA) “Call To Action” or which P.S. actually works best. If you are even utilizing a P.S. in your opt in email or text message campaigns.

The reality is, while you can and should be effectively utilizing (as often as possible) every available marketing or promotional asset in you marketing tool chest. You should also be constantly creating your own opportunities to market or promote your products or services.

Because this way no matter does or doesn’t happen. Especially long term. You can remain in full control and greatly influence the ultimate outcome. Stay tuned to discover how.

Ever Wonder How Do You Create Opportunities For Yourself?

Thank goodness it’s really not such a marketing mystery. Take for example. Let’s say you’re one of you areas top high end women-s fragrance distributors.

And some of your 64 oz. women-s fragrances start at $389 dollars up to $650 dollars a bottle. Say what? And of course some of your top of the line higher end 64 oz. bottle fragrances start at $850 dollars a bottle up to $1,100 dollars per bottle.

And since your ideal female customer currently has a total lifetime customer value metric of somewhere between $350-$6,500 dollars

Give or take over the next five to seven year period. With this type of positive gross front and back end profit margin to work with. You can and should get creative with your marketing and long term promotional strategies.

So you look around for some potentially inexpensive previously under utilized ways for reaching your ideal target, (local female) audience. And both her professional and personal inner circle.

For literally pennies on the dollar. And you initially find a virtually untapped source of your potential ideal female customers. Of all places at seven year old nieces birthday party. Say what?

Being Creative And Opportunistic With Your Marketing Or Promotions! (Means Constantly Keeping Your Marketing Eyes Open To Previously Untapped Marketing Possibilities!)

Case in point. You notice to local (male) magician who was hired. Was very good with kids in general. And therefore very popular with the mostly moms who attended your niece-s outside birthday party.

However, it was also painfully obvious, because of your advanced marketing perspective. The magician wasn’t really as savvy and proactive a marketer and promoter. As he could or should be.

Which is why you approach him and pop the “magic question.” Huh? Which is. “Is it okay to periodically refer him new business?” And if or when whomever you ask. Responds with a resounding yes.

You immediately follow up with. “And by the same token. As long as it doesn’t take away from anything you currently doing or will be doing in the not so distant future. Are you okay with periodically returning the favor?”

If and only if they respond with another emphatic yes. Do you run this particular JV (Joint Venture) partner or cross promotional strategy with them.

The Right Type Of Marketing Partnerships Can And Will Potentially Add To Your Bottom Line For Literally Pennies On The Dollar!

So here’s what you or your major local competitors initially propose. First, going forward you suggest the magician start proactively building his own, (either) online opt in email or text message list.

Or their own offline database of some kind. Even if it’s nothing more than old school direct snail mail periodic post card mailings. And what you also suggest they do is at least these three things going forward. Whenever they’re performing live.

 1.) First: Start holding free drawings at their live residential or corporate events. And if their performing for non corporate audiences.

If nothing else. They could open an account with a reputable -paid- email service provider. And just create or paid someone qualified to create a capture form/sign up form for them. Using nothing more than their paid email service providers basic editor. And in the case of Awebers paid email service provider service.

They only pay (as of the time of this particular blog post.) Just $19.95 per month up to their first 500 subscribers. Then once they exceed 500 subscribers. Their monthly rate automatically increases to just $29.95 per month up to 2,500 subscribers.

You Can Either Go The Outrageously Expensive Retail Route! (Or Get Creative And Save And Make A Ton Of Money In The Process!)

And now once they announce right after their live performance is over. Whose that days winning Mom or parent. Because some lucky parent or legal guardian just won a free performance valued at X. All the other subscribers win at least two really cool-extremely time sensitive- secondary prizes worth X.

And the magician (and or their major competitors) can also periodically send their carefully segmented subscribers extremely time sensitive gift certificates. (And other extremely time sensitive JV offers to their subscribers.) And the subscribers can decide to either use for themselves or forward to friends, family members, co-workers, neighbors and or associates etc. (For birthdays, anniversaries or whatever.)

2.) Second: You also suggest the magician include you one of your very best, market tested, extremely time sensitive gift certificates.

In a sealed envelop. (Along with an extremely time sensitive offer from the magician as well.)With the words in big red letters on the outside of the envelop. “You definitely deserve this!”

Are You Starting To Better Appreciate How You Or Your Major Competitors Can And Should Strategically Use Curiosity To Their Ultimate Advantage?

So you know it will be ripped open almost instantly, right? No doubt. Your offer is for the female recipient to either:

A.) Either bring your extremely time sensitive gift certificate to your retail store. Before the hand written date on it expires. They come alone and they can save 10 or X% off their first or next purchase of any of your mid level, best selling 64 oz. bottles of perfume. Which typically start at $389 dollars per bottle

 B.) Or they can drag a friend with them to your store. Whose at least 18, before the hand written expiration date expires.And they automatically get to purchase that same 64 oz. bottle of perfume of their choice. (Provided int’s in stock of course.) And they can purchase it at your actual hard cost of X. Say what? As long as they also join one of your primary opt in email or text message list.)

In part two you’ll discover at least two more market tested ways to scale your fragrance distribution business.(As well as what is the third marketing suggestion as well.) Okay? Great.

But for now. Are you definitely starting to appreciate why you or your major competitors are far better off consistently creating your own opportunities? Say yes.

Start Consistently Creating Your Own Marketing And Or Promotional Destiny! (And Long term You’ll Be Much Better Off!)

P.S.Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!

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