So Who Doesn’t Want To Extend Your Reach While Steadily Building Your Brand!

Here’s a powerful and potentially eye opening question for you. And please be brutally honest here okay? Thanks. When was the last time a traditional advertiser offered or all but guaranteed to help you extend your reach? Say what? Seriously.

Now before you figuratively go out on the deep end. Let’s be crystal clear. Probably 99.50% of your traditional advertisers, literally have no idea whatsoever. How to go about doing so. The thought has literally rarely if ever occurred to them.

But just because this is the case. Doesn’t mean they shouldn’t or couldn’t do you or your major competitors such a continuous service. And let’s also be brutally honest and point out and emphasize upfront.

After discovering what you or your major competitors have in mine. At least 99% of them would have absolutely no interest whatsoever in ever helping you in the way which is about to be laid out for you or your major competitors.

Regardless of how much money you or your major competitors have continuously spent with them. It’s a sad commentary. But nonetheless true…

You Have To Be Wondering How Do You Build Your Personal Brand? (Right?)

Fair enough. Before going there. Please seriously consider the following all too common marketing or promotional scenarios. You or your major competitors decide to increase your already outrageously expensive, traditional advertising or promotional budget.

So instead of paying five, local primetime radio or TV ads. You go for the twenty five ad package. Primarily because they waved an X% discount in your face. Right? Sadly your decision to purchase more ads should be based on how receptive the audience is. Not on how many more ad spots you or your major competitors an buy at some sort of discount per ad.

Speaking of ads and costs per leads (CPL.) Let’s suppose you decide to run a series of twenty four, local primetime radio ads during both the morning and evening commutes.

And the radio station actually throws in a twenty fifth 30 second ad for free. (Oh how nice of them you’re probably thinking, right?) Unbeknownst to you or your major competitors. The so called free 30 or X second ad them seem so eager to throw in free as a potential bonus ad.

They’re merely making darn sure they’ve filled all of their available primetime slots . So they don’t go what’s often referred to as “going black.” Huh?

This way they don’t have to run a single o series of “public service ad” campaigns. Just to fill the void(s.)

You’re Always Much better Off Whenever You And A Non Directly Competing Vendor Can Strategically Resource Share!

Just in case this all too common scenario is still not crystal clear just yet. Let’s have a look at hopefully, what turns out to be some extremely eye opening numbers. And remember, it’s far more important to your chances at long term success. That you grasp the overall concepts being conveyed here. Not just the math.

On that note. Let’s say you or your major competitors pay for a series of local 30 second primetime radio ads. And each ad, even with your pre pay discount still cost you$1,500 dollars each. Obviously this figure is much higher in some markets and clearly less in others.

And slightly more for ,local primetime TV in some areas and less in others. So right now. You or your major competitors have invested a grand total of $37,500 dollars in this particular campaign. (And please keep in mine it’s not even the year end holiday season yet. Say what?) (24 ads x $1,500 dollars each = $37,500 dollars spent so far.)

And less say a grand total of 57 brand new, first time customers come in and make some sort of purchase. So what’s your cost per lead (CPL) for this particular ad or promotional campaign? Huh? Basically you divide in this case only.

Your 57 actual paying customers, by the total amount spent on the advertising or promotional campaign. And that figure gives you or your major competitors your cost per lead. ($37,500 dollars divided by 57 paying customers equals $657.89 dollars per lead. Not exactly cheap, correct? Agreed.

So How Would You Or Your Major Competitors Systematically Extend Your Reach And Build Your Brand Without Constantly Writing Extremely Big Checks?

Excellent question and so glad you finally asked it. For a moment. Let’s say you run a fairly successful, independently owned, Mom & pop landscaping business. And you currently run more than your fair share of outrageously expensive, dismally performing, local newspaper or local primetime radio or TV ads, correct?

And to date you may or may not even know what both your real cost per lead (CPL) is. Or you may not know what your ideal customers, total lifetime customer value metrics are. Say what? Nod your head cadets because it’s true. Nevertheless.

Suppose one of your best customers to date. Is the owner of a single location, non franchised retail appliance center. And he or she asks you the so called “magic question” one day after you finished doing their lawn.

They simply ask, “Is it okay to periodically refer you new business?” And of course half startled. You immediately answer with an emphatic yes. Then their other or back end follow up question is. “And by the same token. As long as it doesn’t interfere with anything you currently have going on.

Or will have going on in the not so distant future. Are you okay with periodically doing the same?” And typically, if you get a yes on the initial front end.

And statistically speaking. You will 95-98% of the time. Provided you only ask other non directly competing entrepreneurs, you already have some sort of established relationship with.

Which is why, at least from a statistical standpoint. At least 95-98% of the time you’ll also get an emphatic yes on your critically important follow up question as well.

You or your major competitors may not fully appreciate it just yet. But a “yes” to both those, or even one of those questions are potential long term game changers. Don’t you agree?

This Is How Or Where You Or Your Major Competitors Get Positioned In The Drivers Seat!

So getting back to the cost per lead (CPL) figure of $657.89. Suppose the extremely marketing savvy retail appliance dealer initially recommends the following, JV (Joint Venture) revenue share arrangement.

They will initially provide the landscaping business owner(s), some of their very best, two sided, extremely time sensitive gift certificates.

For them to initially pass out to both their current and future customers. Side (A.) of the gift certificates invites the potential customer to join the retailers  VIP opt in email or text message list.

In order to enter their monthly free drawing. For their chance to win a $3,000 or X dollar deluxe home entertainment system. And side (B.) informs the potential customer to come to your store before the handwritten expiration date expires.

They come alone and they only save 10% off their first or next purchase up to $500 or X amount of dollars. But simply for dragging a friend with them whose at least 18 before the expiration date.

And they automatically save up to 40% off up to $1,500 dollars. Say what?

Which Approach Do You Honestly Think Will Consistently Generate The Most Positive Word Of Mouth Or Mouse Buzz? (Bingo!)

Now please pay extremely close attention here. You inform the both the landscaper owner(s) and their current and future employees. Provided they join and remain an active subscriber of your opt in email or text message list.

They automatically get to purchase a state of the art flat screen TV at your actual hard cost. Say what? You think at least some of them will be constantly bragging both on and off of social media. You so got that right. In the interest of both time an space. Coming up very shortly in part two.

You’ll discover at three more proven ways to systematically extend your reach, while simultaneously building you brand for literally pennies on the dollar. Okay?

You Don’t Automatically Need A Bigger Ad Budget In Order To Strategically Build Your Brand!

   P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.