So What Powerful Marketing Message Can You Possibly Learn From The Classic Movie Cool Hand Luke?

 

Did you ever see the classic Hollywood blockbuster movie “A Few Good Men?” Starring Tom Cruise, Demi Moore, Kevin Pollack, and the one and only “Jack Nicoholson.” Jack” (as you may recall) played the gruffy old school, tough as nails Colonel Nathan Jessup.

And in the movie as you recall, things get a little heated between JAG (Judge Advocate General’s Corps) lawyer Tom Cruises character and the old school iron fisted, “I did it my way” Colonel Jessup. Prompting Jack to deliver one of his single greatest lines of his entire career!

When he bellowed out at cruises character, “You can’t handle the truth!” Well, believe it or not, years before “Jack” belted out his classic line. There was another iconic Hollywood movie legend hunk (that unfortunately) is now deceased.

But  legendary screen hunk (the late great) “Paul Newman” starred in a classic movie called “Cool Hand Luke”, and in that movie (see the accompanying extremely short video), a classic line that went like this, “what we have here is a failure to communicate” was echoed throughout the movie.

And it’s that classic line that served as the inspiration for this particular post. Because (sadly) and far too often, many otherwise extremely savvy entrepreneurs, fail (miserably) to thoroughly communicate exactly what is they intend to do!

And as you’ll soon discover in the remainder of this post. It’s that consistent failure to do so, that is definitely hurting their cause and harming their long term reputation and overall chances for lasting long term success as well!

 So What Exactly Is This Extremely Powerful Marketing Lesson That Can Be Discovered Simply By Watching Paul Newman’s Classic Movie Cool Hand Luke?

Here’s the very first (and probably) most profound and extremely practical marketing/business lesson that you can (and should) gain from that classic line from “Cool Hand Luke”, about failing to communicate.

Entrepreneur, if your current free lead generating offer, ) “what the heck do you mean you don’t currently have any type of free list building offer?”) on (if nothing else) the right or left sidebar of the home page of your (hopefully) state of the art WordPress blog!

Anyway, if you’re using the really generic and way too non specific approach , that simply says “sign up for (either) my free newsletter and or free weekly tips etc.

By doing so, you’re basically offering to periodically share some of your proven (presumably) extremely valuable secrets via your free newsletter and or tips updates etc. Right?

Well, if that’s the case. And hopefully it is!

Nowhere in either your (all important) first follow up email message (and or), in any of your subsequent follow up email (and or) offline snail mail follow up messages did you indicate that you would be sending (more like) constantly bombarding your brand new subscriber with a flood of email (or snail mail) pitches (disguised as so called daily or weekly updates!) Did you?

Now granted, nobody can stay in business without selling products and services and therefore earning some type of profit!

But, that’s not why your subscribers signed up, did they? And you never once fully and totally explained your real intentions in any of your subsequent follow up email (or offline) messages, did you? I can’t  imagine why?

So you see, ladies & gentlemen, “what we have here is a failure to communicate!” Don’t you agree? Or what about this all too classic marketing scenario.

Your Failure To Adequately Spell Out  Your True Long Term Intentions Definitely Hurts Your Long Term Credibility And Chances For Overall Success!

(Not to single out and or pick on any Mom & Pop restaurant owners per se!) But “how” many times have you personally been involved in and or been personally affected by the following all too common occurrence.

You enter one of your favorite local (family style) Mom & Pop type of restaurants (and or copying centers) and the savvy owners have a giant fish bowl on the counter and they encourage you (us) to drop our business card in the bowl for a chance to win (either) a weekly and or monthly drawing of some kind, where we might win one or several free and or greatly discounted, really cool prizes of some kind.

That’s cool and it definitely sounds familiar, right? And so we do. And they choose their winners and strategically follow up with the rest of us and offer some extremely valuable secondary prizes etc.

You’ve probably entered one or two of those types of offers before, right? Who hasn’t! (And BTW, if you’re not systematically using free drawings of some kind (especially) offline, in order to strategically and rather inexpensively build your very own subscriber list.

You are definitely missing a tremendous long term potential money making opportunity! Anyway, not soon after you enter the free drawing, low and behold, you start receiving email messages from this particular sponsor of the  free drawing. Say what?

Spam By Any Other Method Is Still Spam!

Now, (before we go any further) entrepreneur, see if you can successfully unscramble the following word. M a p s, (if you guessed spam, you are correct da mundo! ) If you didn’t please try again!

Ladies & gentlemen, just because they entered your free drawing by leaving their business card in your fish bowl and your business card also just happens to have your email address on it.

That doesn’t give you the right to load those email addresses into your paid autoresponder service, without having them actually opt in (join ) your list! That’s spam cadets! Period!

And once again, “what we have here is a failure to communicate!” Don’t you agree? So there is most certainly a lot that can (and should be) learned from Paul Newman’s classic movie. What say you?

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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