So How The Heck Do You Build True Customer Loyalty By Giving Your Best Stuff Away For Free?

 

Are you struggling with trying to find some proven ways (creative) and or otherwise to consistently build that all important repeat (long term) customer loyalty? 

We all keep constantly hearing about.

Yes that can be quite a challenge,(would you not agree?)

Especially given the fact that no matter what industry and or products or services you currently promote and or promote as an affiliate.

You always have to constantly be mindful of the ever present and never ending current and potentially newer and much better financed competition, right?

And if you’re  the typical type of under funded, (starting) from less than ground zero type of serial entrepreneur.

You probably already know all too well just how hard and challenging it is to try and constantly compete against some of your extremely well funded major competitors, with monster connections, correct? After all, if they’ve got more access to readily available capital.

They can easily afford to hire more (not to mention) better engineers and or programmers or sales reps or, various IT talent and really ramp up their traditional on and offline advertising/marketing campaigns, correct?

And they can also readily afford to get the best ongoing CPA and or legal advice, before plowing ahead. They can afford the best copywriters and or hire expert Pay Per Click (PPC) ad campaign creation specialist and on and on, right?

But within that very same thought; (meaning) while your major competitors are busily going about hiring the very best talent, at every stage of their business venture’s development, in order to successfully compete against you!

How in the world are you expected to build a solid (long term) repeat customer/client base, when in order for you to successfully compete, you whined up giving away  some of your best products and services for free as well?…

 So How The Heck Can You Build True Long Term Repeat Customer Loyalty Especially If You Give Away Some Of Your Best Products And Services For Free?

Truth told: the short and brutally honest answer is, you probably won’t be around long enough to enjoy any type of long term success, if you’re not generating positive revenue from somewhere!

Because otherwise, how can you (or anybody else for that matter) possibly afford to continually give away some of your best products and services for free indefinitely, in order to build (or at least) initially stimulate a new customer/client base.

However, there is a proven business model of initially allowing your ideal new first time potential customer/client base to “try before you buy” that has been around in  many forms.

And it has constantly proven to be (both) an incredibly profitable marketing tool and a great way to compete against your major competitors as well!

Extremely Successful Entrepreneurs Are Pretty Good At Boot Strapping!

For ex: in a previous two part series about “how” extremely cash strapped (in essence) start up entrepreneurs were (and or ) are able to successfully boost strap themselves using the enormous power of the Internet.

And actually market and promote themselves, even with virtually little up front out of pocket cash!

And one of the resources that was mentioned was the paid autoresponder service provided by Mailchimp. (And no, just in case you’re wondering, yours truly is not any type of paid affiliate and is not currently being compensated by them in any form or fashion.)

It’s just that they’ve found an extremely successful and creative way to successfully compete against some of the major competitors in their field.

Have You Ever Noticed How Some Of the Most Effective Marketing Strategies Focus Of The Apparent Short Comings Of Your Major Competitors Campaigns!

(Names like Aweber, (my current paid email service provider of choice), and yes that is my affiliate link.) And there’s also many others like Infusion soft, Get response or Icontact and or Constant Contact etc.

And even in spite of those major respected competitors, they’ve still managed to carve out a very unique niche for themselves, and make a go of it!

Case in point; currently (as of this writing anyway), MailChimps free trial account service (which does have) certain limitations mind you!

You get to add up to an amazing 2,000 opt in subscribers and send (get this!) up to a staggering 12,000 separate email messages (per month!) for free, before they ever start charging you!

By Understanding The True Lifetime Value Of A Potential New First Time Customer And Or Client You Can Create A Much More Effective Marketing Plan!

That’s a pretty awesome marketing tool, wouldn’t you say? And it’s a great benefit to use to target extremely cash strapped start up entrepreneurs of all shapes and sizes, don’t you agree?

After all, they can (and more than likely!) probably already do point out to new cash strapped start ups, “how” most of their major competitors offer some sort of free (initial) 30 -45 day free trial service.

But, as soon the thirty day trial period is up, they immediately start charging a monthly fee of anywhere from $9.95 – $19.95 per month, that is until your opt in list exceeds 500.

And then you pay anywhere from $29.95 – $39.95 per month and then once your opt in list exceeds 1,500 – 2,500 subscribers (guess what?), you guessed it, your monthly rates go up again!

Extremely Successful Entrepreneurs Understand How To Leverage Giving Away Certain Extremely Valuable Products Or Services Free!

(BTW, please don’t quote me on these ongoing rates and or when your actual rates per month go up! But that’s the overall basic pricing model and concept for the vast majority of the major paid autoresponder services online today. With your occasional exceptions of course!)

Here’s the main point, in lieu of all those big name and not to mention (extremely well established) , major competitors within their market, MailChimp has still succeeded in emerging as one of the major players with a robust and ever growing satisfied customer base.

And they (no doubt) are able to both create and maintain some extreme repeat customer loyalty to this point, as a direct result of their extremely generous free trial service offers!

Isn’t It Past Time You Started Generating And Or Maintaining Some Long Term Customer Loyalty?

Which is proof positive (entrepreneur) that when you go about meticulously and relentlessly testing and tweaking and tentatively listening to your customer/client base needs and adjust accordingly!

You can (initially) anyway, do extremely well in terms of systematically building long term repeat customer loyalty.

 Even if you do temporarily give away some of your best products and services! Don’t you agree?

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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